COO/Director
Resume:
PHILLIP MACRIS
** *********** ****** ******, ***** 1502
Mississauga, Ontario, L5R 3K4
Citizenship: Canadian, Greek, TN Visa for U.S.A.
Email: acx8wu@r.postjobfree.com
A results-oriented Senior Executive with the leadership ability to strategically plan and direct company operations. A bottom-line executive with a proven track record of utilizing management skills, improving efficiency of operations and team building to consistently exceed sales and profitability targets.
Providing exemplary leadership to achieve corporate strategies. Skilled at implementing and managing change to drive organizational structure. Extensive experience with C-Level decision makers of large companies throughout North America and Europe.
SUMMARY OF QUALIFICATIONS
LEADER
IMPLEMENTATION SPECIALIST
STRATEGIC PLANNING
MARKET ANALYSIS
RETAIL SITE DEVELOPMENT
MANAGER / MOTIVATOR
CONCEPT DEVELOPMENT
BUDGETING/FINANCE
SALES MANAGEMENT
SUPPLY CHAIN MANAGMENT
PROFESSIONAL EXPERIENCE
PARAMOUNT FINE FOODS
The established leader in Middle Eastern Restaurant cuisine serving Halal foods with rapid domestic and international expansion planned for the forseeable future.
DIRECTOR OF BRAND DEVELOPMENT AND INTERNATIONAL OPERATION, Dec 2015 to June 2016
DIRECTOR OF OPERATIONS, May 2015 to Nov 2015
Responsibilities and Accomplishments
One of the three Senior Executive members of the company responsible for planning and strategic decisions.
Reporting departments include: Operations, Training, Marketing, Bakery, Executive Chefs, Butchers, Restaurant Design team. Total of eight direct reports.
Responsible for managing all restaurant operations across three concepts; Opened 22 new locations
Developed and implemented training procedures for new stores, reducing training time by three weeks and lowered new store training budget by 30%.
Developed and implemented operational concept for prototype Fast Casual concept of the brand
Developed and implemented Delivery and Take Out program, increasing sales by 6%
Directed marketing department and support agencies with a budget of $1.7 million/annum
Primary liaison for major franchisees (COMPASS, HMSHOST, ARAMARK)
SAFETY MEDIA INC.
The company manufactures and retails specialized products to the property/facility managing community with a focus on fire and building code requirements.
VICE-PRESIDENT, 2013 to Nov 2014
Manage and direct a small company with full accountability for profit and loss, business operations, and strategic direction.
Selected Accomplishments
Increased Gross and Net Profit by streamlining managment
Standardized production procedures, inventory management, purchasing systems.
Identified, analyzed and negotiated new product lines to facilitate company diversification into new areas.
Spearheaded customer service initiatives to increase key account sales.
Implemented direct marketing campaigns to significantly increase customer awareness of the brand.
Implemented distributors program to manage the wholesale market.
Successfully developed and implemented Product seminars in conjunction with suppliers to promote safety products and increase awareness of company product depth.
GRK FRESH GREEK RESTAURANTS
A prototype fast casual concept taking Greek street food to an upscale market and presentation. The "Chipotle" of Greek food.
Chief Operating Officer, 2012 - 2013
Manage and direct a multi-functional team of designers, chefs, engineers and operators to prepare, open and administer an exciting new concept for rapid expansion.
Concept restaurant exceeded $3 million sales in first year of operation.
Developed internal and external financial controls and systems.
Operations Manual, Recipe Manual, Training Manual, Food Safety Procedures, New Store Equipment manual, etc.
Developed systems to increase operational capacity at peak lunch period by 100% while maintaining food quality through improved throughput and new equipment. Exceeded 500 guests per hour.
SOP’s: Cash management, ordering and inventory procedures, Delivery and Catering systems, Customer Service measurement systems, weekly P&L’s, Sales & Product Mix analysis, Theoretical food and paper cost analysis.
Best Practices identified and quantified to improve service and guest experience.
Menu development. Provided strategic direction to Executive Chef.
Prepared Operations Plan to open 40 stores in 5 years.
Negotiated and concluded agreement for joint venture in Washington, DC for five locations. First store in market successfully opened 2014, next two to open 2015.
Sourced new suppliers and/or negotiated improved terms with existing suppliers for all food, paper and cleaning supplies as well as most services.
Promoted to COO.
DELTA HOLDINGS A.E. 2004 to 2006
One of the largest food service groups in Europe, with over $1.1 Billion combined sales. The strategic business unit "FLOCAFE" has over 150 cafe/restaurants, by far the largest in Greece.
Chief Operating Officer, Strategic Business Unit “FLOCAFE”
The largest full service coffee chain in Greece and Cyprus. Responsibilities included managing 150 units - €120million annual sales, 41 franchisees and over 1,600 employees. Supervised seven directors, and indirectly 30 subordinates. Wrote and implemented annual corporate Operational Plans. Authorized departmental spending of €3.75million and oversaw total Business Unit budget of €20million per annum. Evaluated company performance and played a leading role in creating and implementing initiatives to increase market share and profitability.
Revitalized the concept after 14 continuous months of sales declines. Achieved system record sales within 6 months and positive same store sales gains by the end of the year.
Improved store level financial results by 2.9% from previous year, with 60% of chain improving financial profitability.
Opened 10 new units, renovated 10 existing stores and signed four existing franchises to new terms in first year. Signed an additional 30 locations for future openings.
Developed effective Brand Strategy to adapt the chain to future market conditions (Starbuck's Major Development initiative).
Developed and implemented a highly original customer service incentive plan utilizing marketing research techniques to measure and reward each employee, manager and franchisee who outperformed the average.
Pioneered new market research programs to measure customer feedback from existing and potential customers.
Introduced “Best Practises” programs to communicate successful techniques to the system.
Instilled Performance Driven Culture utilizing action plans on a store-by-store basis.
Member, Executive Committee, Delta Holdings, to approve all capital expenditures, business plans and refinancing options. Assisted in securing the largest private equity placement ever secured in Greece.
Spearheaded coffee supplier review resulting in improving chain profitability by over 2%.
Represented the company as a speaker at numerous national and international summits including “The Economist Conference” in Athens.
OTHER CAREER MILESTONES
CG GREETINGS HELLAS 2007 - 2012
DIRECTOR
Senior Executive for the Master Franchise-Greece of a multinational gift company.
From concept to five franchisees, 3 company sales people in one year.
Secured over 1,000 new accounts in a very competitive field.
CRETA FARM GROUP OF COMPANIES S.A. 2006 - 2007
DIRECTOR SPECIAL PROJECTS, CONCEPT RESTAURANT DEVELOPMENT
Senior Director to develop a concept from idea to multi-unit restaurant operations. Successfully opened three concept restaurants to excellent critical reviews.
FOODSERVICE CONSULTING SERVICES 2001 - 2004
Major clients included: Burger King Master Franchisee, Ruby Tuesday’s Master Franchisee, Hooter’s Master Franchisee, Olympic Catering, Global Finance (Dodonis Ice Cream; Onda Café, Bulgaria) and numerous independent operators.
ODEON A.E. 2001 - 2004
COMMERCIAL DIRECTOR
Identify, negotiate and secure sites for six multiplex cinema locations. All non-technical material contracts for new multiplex units. Tripled sales and revenue from concession operations.
WENDY’S RESTAURANTS 1987 - 2001
COUNTRY MANAGER, GREECE - CEO
Opened the market to the first American Quick Service Brand in Greece. Three of the 18 locations opened were the highest grossing in sales for Wendy's globally.
DIRECTOR OF FRANCHISE OPERATIONS, CANADA
Recognized by R. David Thomas, Founder and Chairman of the Board, Wendy’s International, Inc., as the Executive of the Year, 1992.
Significant influence and operational lead in bringing about the Wendy's - Tim Horton's merger
AREAS OF EXPERTISE
Career from unit restaurant manager to leading some of the finest companies in the world. From 1993 on, have been providing strategic direction in the following areas:
Executive Leadership
Support the Board and Executive Committee by providing strategic direction based on knowledge of operations, competitive analysis and market research.
Proven ability to channel individual efforts into a shared sense of purpose.
Ability to direct employees without micromanaging.
Business Development
Utilize strategic business plans for each business unit to achieve objectives thus maximizing shareholder return.
Identify and communicate to board profitable acquisitions to further the goals of the corporation.
Conduct analysis of business strategies, identifying the best policies for development with a focus on continuing improvement.
Managed Business units through periods of extreme change minimizing any possible disruptions to field level employees.
Budgeting/Financial Control
Realistic, attainable and challenging budgeting systems.
Monitor each unit for financial compliance including P&L and Capital Expenditures.
Operations Management
Managed and empowered executives and line employees.
Ability to design systems for new and existing concepts.
Practical, no-nonsense approach with high standards and expectations for every member of the team.
Attract, develop and retain key people required for excellent operations.
Work closely with HR to develop and implement succession plans.
Sales Management
Utilize CRM to maximise sales team's efforts.
Ability to think outside the box to exceed sales targets.
Lead, motivate and mentor salespeople, new and senior.
EDUCATION / PROFESSIONAL DEVELOPMENT
Bachelors of Business Administration with Honours
Wilfred Laurier University, Waterloo, Ontario
oNumerous professional development seminars, including:
oPecos River Learning Centre, Santa Fe, New Mexico – Team Management Techniques.
oSanitary Assessment of the Food Service Environment – NRA, Chicago.
oHACCP Seminar, Atlanta.
oMulti-Unit Supervision, York University.
oProfessional Selling Skills, University of Toronto, Business School.
oComputer skills: Excel, Word, and Power Point.
oMember Children’s Trauma Charity, a non-profit charity dedicated to educating the public in the prevention of child accidents and supporting the medical profession in child trauma cases.
oMember: Franchise Association of Greece, 1997 to 2000
oReferences available on request
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