Marketing Sales

Devora Rogers

marketing strategy, insights, innovation

SUMMARY

A driven strategist and marketing leader, my experience encompasses martech, insights, and digital content spheres. I collaborate with C-Suite executives, technologists, data scientists, strategists, and brands to drive their business forward through application of quantitative insights and innovation. I was instrumental in pioneering new research methodology adopted by Google as the basis of their groundbreaking ZMOT studies. I am a regular speaker at industry events such as Wake Forest University’s TedX on the Future of Shopping and Retail. [search: devora rogers : tedx]

EXPERIENCE

Chief Intelligence Officer, Promontory Brands (martech start up, on interim monthly contract)

Lead analytics and insights, including producing quantitative insights, reporting capabilities, and tools

Work closely with CEO and COO to design the insights product strategy for collaboration software platform for brand marketers

Identify and pitch clients including executives at major retailers, brands, and investment firms

Collaborate with leadership team on strategic and operational questions including hiring, sales, and growth strategies

CMO, Casewise, July 2016 – December 2016 (acquired by erwin, Inc)

Strategic planning to support acquisition of $20M B2B software company serving 3,000+ blue chip companies globally

Responsible for marketing plan and annual budget including go to market strategy for US and European markets

Developed go-to market plan for cloud and B2B mobile product launches

Responsible for developing and optimizing all lead and demand generation programs with focus on CRM strategy and management

Senior Director, Marketing and Insights, Inmar Inc., October 2012 – July 2016

Responsible for B2B marketing strategy for marketing tech company with revenues of $450M with $53B in transactions annually

Lead and mentored marketing and analytics team of 24, focused on delivering business impact through evidence-based marketing

Identified and developed new media and audience products for digital healthcare and promotion businesses

Developed deep brand and retail marketing insights for behavioral analytics clients including Fortune Brands, Google, ConAgra, etc.

Drive innovation and thought leadership efforts for corporate brand, host summits and webinars for 500+ clients

Group Director, Global Business Development, Shopper Sciences (IPG), July 2011 – October 2012

Responsible for driving $1.25 mil in new business; managing $2 mil in client projects for Interpublic Group’s premier retail consultancy

Senior account management and strategy for global client roster including: Exxon Mobil, J&J, Bose, Brown-Forman, and Sony

Responsible for launch and training of six global field offices including Tokyo, Malaysia, Indonesia, Denmark, Poland and Chile

Co-developed methodology and insights for Google’s Zero Moment of Truth (ZMOT) e-book

Director, Product Strategy, IPG Media Lab (IPG), June 2008 – July 2011

Developed suite of research tools for R&D unit of global ad holding company, Interpublic Group

Directly responsible for development and sales of $2m in new media products including ad products, media trials and research

Lead digital consultant for IPG’s client roster including Kraft, Nestle, Bose, Coca-Cola, MasterCard, Home Depot, etc.

Front Page Producer, Yahoo!, January 2007 – June 2008

Produce and edit entertainment and news content for the home page of Yahoo.com

Responsible for front page analytics optimization, analysis and thought leadership to senior management

Producer, National Open House, Landscapers’ Challenge HGTV, Aug 2005 – January 2007

Produce and write national half hour segments for HGTV production house Pie Town Productions

Talent sourcing, pitching and development; story development and production support

Fulbright Scholar, Germany, US State Department, 2002 - 2003

EDUCATION

Bachelor of Arts, College Honors, American Studies, UC Santa Cruz, CA, 2001

DISTINCTIONS

Co-author of forthcoming “Fire in the Zoo” a marketing and shopper insights book by retail luminary, John Ross

40 Under 40 Recipient Award - Triad Business Journal, Greensboro, NC, Feb 2014

TedX Featured Speaker – Future of Retail and Shopping, Wake Forest University, Winston-Salem, NC, Feb 2013

iMedia Conference Host/Keynote speaker – iMedia Summits, April 2011/2014

Award winner, Director - Original film short, Rumble, 2006 (Best Short, Mendocino, Official Selection: Santa Cruz, Portland, Napa Valley)

Fluent in four languages - English, Spanish, French, and German; International work experience

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