eric h olt
310-***-**** ****.*****.****@*****.***
OBJECTIVE
To secure a challenging position in business development and strategy within the technology industry. WORK EXPERIENCE
Partnerships & User Operations Manager
Shift Technologies, Los Angeles, CA: September 2016 - present Responsible for maintaining and growing current vendor relationships and other company partnerships. Collaborating with marketing managers and vendors to develop innovative ideas for collaboration, highlighting user friendliness, convenience and provide a truly premium on-demand service to consumers.
● Supporting sales growth through the development of marketing plans/proposals in line with current seasonal initiatives
● Facilitating strategic discussions with partners such as Uber, Salesforce, Hertz, and Stripe to develop more efficient ways of reaching our audience, developing a premium experience through streamlining payment methods, transportation options, and delivering an experience unmatched by on demand competitors
● Developing solutions for inefficiencies as it relates to consumer facing products as we scale into new markets and develop new challenges
● Negotiating partnership proposals related to consumer promotions, incentives and new app based features
● Developing creative ways to partner with companies in order to maximize their involvement and financial support of of team and departmental goals and initiatives Senior Territory Account Manager
Shift Technologies, Los Angeles, CA October 2014 - September 2016 Responsible for the management of s ales, and r elationships with c ustomers in a territory . M aintains the company's existing relationships with a group of clients to serve as the interface between the customer service and the sales teams. Seeks to understand the customer's needs, plan how to exceed expectations, and set the tone for current and future sales and word of mouth advocacy.
● Implemented onboarding training practices for local/national employees resulting in 34% increase in customer satisfaction.
● Optimized website and consumer facing mobile app by defining customer profile buckets, identifying customer trends, tastes, and needs within the automotive purchase cycle
● Managed 50+ client accounts monthly, with the highest annual conversion score of 74% 3100 Bellevue Ave #110 Los Angeles,CA 90026 C : 310-***-**** E : ****.*****.****@*****.*** Corporate Marketing Analyst
Honda Motor Co., San Francisco, CA: May 2012 - September 2014 Develop sales strategies to support over 60 retail outlets in Northern California, while continuing to maintain a strong brand identity and presence through online and offline channels. Coordinate and support brand initiatives across internal teams to create cohesiveness and externally to further build brand recognition. Build relationships with key industry contacts for regional brand guidance and feedback. Work closely with the National Marketing Division to create/execute tailored marketing promotions to drive sales in the region.
● Structured deal with local radio/tv/web outlets to host Northern California marketing efforts (3mm+ viewers)
● Performed extensive data entry, special projects, managed small analytics team and coordinated market research initiatives to understand market trends and opportunities.
● Developed sales forecasts based on historical data and market trends, supporting key executives during their day to day
● Designed strategies to increase net profit and customer satisfaction resulting in 22% overall increase in retail sales performance by utilizing self developed best practice guide
● Encouraged owners to increase marketing spend, training 60+ stores on new products/tech features and promoting regional promotions
Product Planning & Marketing Specialist
Honda Motor Co. US HQ, Torrance, CA May 2009 - May 2012 Responsible for aligning company-wide marketing goals and strategies and consumer tastes, to create greater value for the consumer and deliver an unparalleled ownership experience. Leverage overall brand equity, customer expectations and dissecting consumer preferences to create the roadmap for future product offerings,
● Collaborated with design department to discuss feature content and design for future products
● Managed various aspects of the product including development, launch, advertising, and pricing
● Conducted focus groups and user survey findings on consumer opinions and tastes to develop marketing approaches to aid in product competitiveness and value
● Managed social media presence (Facebook, Twitter, Instagram) through promotional target marketing EDUCATION
Loyola Marymount University, Los Angeles, CA, B.A. - Liberal Arts, Economics 2012 HIGHLIGHTS
6+ years of experience in Customer Relations, Sales, Operations and Marketing Strategy and Implementation. Detail-oriented, reliable self-starter, with a passion for design and user friendliness. COMPUTER SKILLS
Proficient in: Microsoft Office, SalesForce, Macintosh/ PC, Adobe Suite, iMovie, Social Media Platforms: Facebook, Twitter, Youtube, Snapchat, Instagram, Soundcloud
REFERENCES
Excellent References Available Upon Request