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Online marketing, digital marketing, content marketing, email marketin

Milpitas, California, 95035, United States
January 12, 2017

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Payal Thakkar

(c) 310-***-**** ● p ● U .S. Permanent Resident


Proven record of generating significant new revenue through integrated marketing

Experienced in copywriting, campaign management, web analytics, and email marketing

Adept at thriving in fast-paced environments and adhering to tight deadlines

Recognized by peers and managers for creativity and exceptional work ethic Skills

Content & E-mail Marketing Product/Competitive Marketing Social Media Marketing

Blog & Webinar Management Web Analytics Project Management

Copywriting PPC Campaign Management SEO/SEM


RESTORATION ROBOTICS, INC., SAN JOSE, CA J ul 2016 – Present Online Marketing Specialist/Web Manager

Accelerated lead generation by planning and executing various multi-channel, integrated marketing campaigns. Select accomplishments:

Reduced cost per conversion by 60%, and slashed average cost per click (CPC) by 50% in the online advertising campaigns. Tripled the ROI within the first month via campaign re-building, creative ad copywriting, aggressive keyword research, and landing page optimization.

Streamlined email marketing to customers, B-B and B-C leads, re-designed email templates, initiated and executed lead nurture campaigns, effectively led email list management and CRM integration projects, authored how-to guides, sales battle cards, etc. resulting in an overall 30% increase in opt-in online leads/email subscribers.

Conducted competitive research and analysis to create sales enablement assets such as power sales deck, power brochure, etc. via feature prioritization, product positioning and market differentiation.

Aggressively optimized web content for higher conversion rate, identified introduced new landing page design and layout, new gated content for lead generation and acted as the single point of contact for website management and updates. Executed/supervised social media marketing campaigns and managed a social media marketing intern. CELESTIX NETWORKS, INC., FREMONT, CA J an 2015 – Jun 2016 Marketing Associate

Crafted and executed numerous integrated marketing campaigns for lead generation. Select accomplishments:

Contributed over $1 million per year in revenue, by generating and converting web leads from the ground up; via creative online and content marketing strategies (e.g. blog posts, white papers, datasheets, FAQs, webinar videos), webinars, PPC campaigns, email marketing, and social media marketing.

Completely redesigned the Technical Support section on the site. Undertook new product research, competitive analysis, created new product naming guide, designed and analyzed online consumer survey and results, and revamped the product positioning and messaging. Payal Thakkar

FOCUS PRODUCT DESIGN, INC., MENLO PARK, CA Jun 2014 – Dec 2014 Marketing & Lead Generation Intern

Completely revamped the paid search campaigns and website home page to increase conversions. Select accomplishments:

Doubled the web traffic and daily online leads volume v ia extensive keyword research, creative ad copywriting, highly effective keyword bid management and competitor campaign analysis resulting in increased click-through rate and conversion rate in Google AdWords PPC campaigns. MUSIC FOR FAMILIES, INC., SUNNYVALE, CA Jan 2010 – Jul 2012 Certified Music Together Teacher

Led a class of 13 young students (0-5 yrs. age children) and their mothers/caregivers, and created a highly energized and harmonious musical experience. Select accomplishments:

Achieved full class registration status f or all classes within the first quarter via parent recommendations, personal bonding with students and their families, and a positive attitude. TATA TELESERVICES, LTD., AH MEDABAD, INDIA Apr 2004 – Jun 2007 Enterprise Business Sales Head, Gujarat State

Successfully managed a portfolio of 80+ major corporate accounts across the state, and consistently exceeded sales targets with the help of a strong team. Select accomplishments:

Increased sales by 200% in first 6 months. R anked top 5% employees during the annual performance review 2006. Successfully handled multiple projects via excellent cross-functional coordination, timely escalations, strong knowledge of processes, and a go-getter attitude. Technical Skills

OS/Programming: Mac OS X, Windows 98/XP/Vista/7, HTML, CSS Tools: WordPress, Salesforce CRM, Netsuite CRM & Marketing Automation, RainKing, HootSuite, Google AdWords, Google Analytics, Survey Monkey

Social Media/Marketing Automation: Facebook, LinkedIn, Twitter/Exact Target, Mail Chimp, iContact Applications: Acrobat, Word, Excel, PowerPoint, Camtasia Studio 8, GoToWebinar, Outlook, Dropbox Education

Masters in Business Administration (MBA), Major in Marketing (2004) Gujarat University, India New Media Marketing (2007), Strategic Marketing (2008) University of California at Los Angeles, USA

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