360 (Start to Close) Sales Professional

PHILIP WARREN MEREDAY IV

*** **** **** ******, #**, New York, NY 10024; 775 Martin Luther King Boulevard, #206, Newark, NJ 07102

Mobile: 973-***-****; Home: 973-***-****

*************@*******.***

PROFESSIONAL PROFILE:

High-performing SALES AND MARKETING professional and SALES LEADER in diversified industries. Territory Management experience. Proven track record of exceeding or meeting sales quotas with trade and consumer products. Bottom line results-oriented individual with high energy, persuasive communication and commitment to superior customer service. Sales management experience.

Core Competencies

● Relationship Building ● Marketing Promotions ● Account Management

● Team Leadership ● Sales Negotiations ● Lead Development

● Outside Sales ● Client Cultivation ● B2B and B2C Sales

● Closing Sales ● Business Expansion ● Cold Calling/Canvassing

● Contract Negotiations ● Salesforce (CRM) ● Brand Building Marketing Programs

PROFESSIONAL EXPERIENCE:

AMERICAN LAWYER MEDIA-THE NEW JERSEY LAW JOURNAL NYC APRIL 2012-DECEMBER 2016

Account Manager

Manage New York and New Jersey territories for niche publishing company that authors and sells 26 titles under www.njlj.com and www.lawcatalog.com websites.

Target trade accounts with attorneys, judges, paralegals, municipal entities and governmental authorities. Additionally, generate new and repeat business with libraries, student centers, conferences, CLE and Amazon.com in the consumer packaged space.

Research and develop leads through cold calling and face-to-face canvassing. Gain access to decision makers and generate sales through a consultative sales approach. Analyze client interests/needs and promote inventory which captures client interest.

Facilitate sales through strong negotiation skills, optimizing cost structure and bundling packages for print, CD and digital media.

Demonstrate excellent customer service relationship capabilities through ongoing client contact and troubleshooting.

highlights

Generated 115% of annual quota – achieved #2 position in sales volume for entire company.

Developed new business on the order of 20-25 new clients on a monthly basis.

Liberty Broadcast Network NYC APRIL 2002-JANUARY 2012

International Network Sales & Marketing Executive

Generated high revenues for international business intelligence radio network/600 radio station affiliates and on-air personalities.

Managed account qualification, airtime positioning, contract negotiations, pre- and post-production, and final closing.

Targeted Fortune 1000 and small to mid-size business sectors. Cultivated relationships at the Executive Suite & C level both on an agency and non-agency basis within multiple industry groups: law firms, medical groups, global financial services, sports marketing, travel agencies, real estate, business insurance services, retail, global (maritime, aviation) insurance, human resources, computer services, software firms, food services, auto dealerships, energy services, and restaurant chains.

highlights

Met and exceeded aggressive sales goals and objectives. Developed the following revenue streams: FY 2003, $675,000; FY 2004, $750,000; FY 2005, $825,000; FY 2006; $1,500,000; FY 2007, $1,750.000; FY 2008 $1,890, 500; FY 2009 $1,905,000; FY 2010 $1,995,000.

President’s Club: Liberty Broadcast Network: Sales Production Award, 2004, 2005, 2006, 2007, 2008

Leveraged sales programs in conjunction with brand development campaigns of Toshiba Hardware Products, Taragram Records, and Western Union (Spanish/English). Highlighted added value parameters including SEO multi / media, flash driven sticky web presence via keyword driven content/ongoing content management; which optimized local search and lead generation branding (direct mail).

Enhanced marketing initiatives for Buick Motor Division and the VIS DMA by facilitating of sales and public relations branding strategies, including a successful $6MM national campaign (Amtrak), magazine (New Republic), print media (Wall Street Journal), web space and email marketing campaign. Demonstrated the value of revenue enhanced multi-media advertising and trade for a cost-effective and measurable ROI, combining radio and search engine optimization expertise.

ATWOOD RICHARDS NYC DECEMBER 1997-APRIL 2002

Acquisitions Executive

Facilitated multilateral/multinational trade agreements for the oldest and largest corporate trading, outsourcing and marketing company, drawing upon 12+years of sales and marketing expertise. Negotiated with Fortune 500 companies to secure finished product inventories for raw materials, commodities, utilities, national radio air time, national newspaper / magazine advertising space and internet marketing.

Generated new business through persuasive cold calling techniques, and direct mail.

PHILIP WARREN MEREDAY INDIVIDUAL – Page 2

ATWOOD RICHARDS (continued…)

Delivered cogent presentations and tenaciously followed up on sales efforts, resulting in effective new market penetration and an extensive amount of renewal business.

Trained Junior Acquisition Reps in a broad range of prospecting, new market penetration, product presentation, account service and closing skills.

highlights

Successfully negotiated contracts with Church & Dwight (Arm & Hammer) Company for

$3MM in excess inventory, converted into cash and barter trade for advertising; newsprint, yellowpages.com & superpages.com on-line local search, radio, television, out of home and brand marketing.

THE NEW YORK TIMES NYC OCTOBER 1995-NOVEMBER 1997

Senior Account Executive

Oversaw all sales management for a team of four sales reps promoting the New York Times brand (nytoday.com) for a new on-line business directory which provided information/reviews for metropolitan area arts, consumer events, community affairs, news and charter advertising opportunities.

Conceived and implemented strategic marketing and sales initiatives supporting circulation and on-line subscriber efforts for the e-Financial Markets Daily section including telemarketing, e-mail, website development and persuasive sales presentations.

Developed, maintained and retained a loyal client base of C level accounts for the new branding on-line services department.

highlights

Achieved territorial budget of $500,000 for fiscal years 1996 and 1997.

NEW YORK OBSERVER NYC JANUARY 1993-OCTOBER 1995

Retail Account Executive

Generated client base from the ground-up through hands-on account management, including, telemarketing and face-to-face presentations.

highlights

Achieved sales quota by serving as a key information resource to clients on current market research and product developments, and conducting in-depth post-sale surveys to promote and finesse future sales and retention.

NEWS COMMUNICATIONS, INC. NYC APRIL 1990-DECEMBER 1992

Account Executive

Serviced key accounts through hands-on sales management for company publishing four weekly New York City newspapers.

highlights

Selected to recruit, train, supervise and evaluate in-house sales personnel responsible for all new business generation, sales budget and account maintenance functions.

DREXEL, BURNHAM, LAMBERT, INC. NEW YORK, NY JANUARY 1983-FEB. 1990

Account Executive

Directed staff of five in servicing institutional accounts advising clientele on multiple investment products and services tailored to long and short term financial goals.

highlights

Achieved team sales production of $20 million annually.

EDUCATION:

NEW YORK UNIVERSITY NEW YORK, NY 1982

Bachelor of Science Degree in History & International Relations

NEW YORK SCHOOL OF FINANCE NEW YORK, NY 1985 TO 1986

Investment & International Banking Curriculum

BRYANT & STRATTON COLLEGE OF INSURANCE 2006

Accident & Health License Number: LA-1040632

MILITARY:

UNITED STATES NAVY NEWPORT NEWS, VA 1974 to 1978

Honorably Discharged

SKILLS:

MS Office, PowerPoint, Outlook, Excel, Word, Google Adwords, Ad Works Certification

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