Melissa Houser

**** ******** *****

New Albany, OH 43054

Cell: 614-***-**** acx7he@r.postjobfree.com

BUSINESS DEVELOPMENT MANAGER

HIGHLIGHTS:

Over 12 years’ experience in New Business Development, B2B Sales, Digital Marketing, and Key Account Management

Recognized for contributions to record-setting sales figures, revenue segment expansion and new account development.

Proven in-depth understanding of the sales cycle process, and ability to develop and fine-tune internal processes aimed at better efficiency and customer satisfaction throughout all stages.

Adept at cultivating, managing and leveraging client relationships.

EXPERTISE:

Sales Prospecting Technical Sales

Relationship Building Digital Marketing

Solution Based Selling New Business Opportunities

Key Account Management Business Process Management

PROFESSIONAL EXPERIENCE

COMFORTROL, INC.. – Columbus, OH

New Business Development, 12/2013 to Present

Recruited to grow Service and Retrofit Segment for existing HVAC commercial construction firm. Played substantial role in more than quadrupling this Segment’s revenue within three years.

Trained and developed Inside Sales Representative, resulting in significantly higher percentage of qualified leads and quality sales appointments set.

Responsible for day to day management of all key service and retrofit customer accounts.

Develop new accounts, and leverage existing accounts, through solution-based sales meetings and presentations with property managers, facility managers and business owners.

Streamlined sales lead and estimating process, resulting in steadily increasing percentage of opportunities addressed and deals closed.

Developed quarterly digital Newsletter highlighting product developments and industry trends, increasing brand awareness and positioning firm as a valuable customer resource, thereby contributing to regular flow of qualified new sales leads.

Research products and meet with vendors in order to increase breadth and scope of product and service offerings.

Coordinate with president, estimating, service, and project management teams to: better align company goals and tactics, resulting in higher quantity and quality of new service and retrofit business opportunities; better streamline flow of service and retrofit projects, resulting in improved efficiency as well as better customer service and satisfaction; develop digital marketing strategies aimed at building brand awareness and loyalty; introduce expanded list of product and service offerings.

Recognized for an unwavering commitment to customer satisfaction, consistently adding new customers while maintaining premium service levels with existing key accounts.

ATLAS BUTLER, COMMERCIAL DIVISION – Columbus, OH

New Business Development, 11/2012 to 11/2013

Generated new commercial service and retrofit accounts through a combination of prospecting, leveraging existing key customer accounts, and ongoing marketing efforts to select targeted lists of contacts.

Conducted site visits, informational meetings and needs analysis interviews with property/business owners and facility managers.

Estimated, developed and presented proposals for new Service Agreements and retrofit/replacement projects.

Recognized for record setting increase in new Service Agreement customers in a one-year period

THE CONNOR GROUP – Columbus, OH

Sales Manager, 03/2009 to 11/2012

Instrumental in all efforts aimed at achieving gains in physical and economic occupancy for Ohio portfolio of 12+ multi-tenant (residential and mixed use) properties, bringing negative cash flowing properties to positive cash flow, and then marketing and selling properties for substantial profit.

Coordinated with leasing, maintenance, and other support staff to ensure rapid turnover of tenant spaces while delivering prompt and satisfactory customer service.

Developed new relationships with multiple organizations - including The Ohio State University’s Division of International Student Affairs, Columbus Creative Housing, and Chase Bank - in order to foster a sustainable network of qualified and reliable new tenants

Consistently recognized for meeting or surpassing leasing and retention goals.

THE MOBILE-SHOP COMPANY – Columbus, OH

Business Development Manager, 2004 to 2009

Played instrumental role in all aspects of creating a start-up business with an innovative product line - from concept/development/business plan stage, to branding and marketing across diverse industries, to eventual national sales distribution through suppliers including HD Supply and Granger.

Designed and disseminated multimedia marketing and promotional pieces.

Gave direct sales presentations to business owners, facility executives, and property managers.

Built strong relationships with recognized industry leaders, resulting in key endorsements and valuable promotion of new product line, thereby significantly increasing brand awareness and brand loyalty.

Conducted ongoing research across multiple industries, fine tuning sales, prospecting, marketing, and product development strategies accordingly.

EDUCATION

Bachelor of Science in Business Administration/Finance

Kent State University, Kent, OH

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