Carlo Mayuga

Achieve wealth for all by managing brands, building dealer and distribution networks, launching marketing strategies, and other business-building initiatives.

email: acx7eg@r.postjobfree.com

phone: +639*********

address: Quezon City, Philippines

Work Experienceu

04/2003 - Present

President & CEO

Dynapharm

Accomplishments

Created a collaboration between Malaysia & Philippines leading to global expansion of health-products business to 35 countries in Asia, Africa and the USA.

Developed strategy that yielded sustainable growth.

09/2000-2003

General Manager

Unicity

Accomplishments

Established Unicity in the Philippines following a merger of Enrich (Utah USA) and Rexall (Florida USA).

Created platform for sharing “best practices” from different countries.

04/1995-2000

General Manager

Cosway

Accomplishments

Steered Cosway from zero-base to a profitable billion-peso company within first year, establishing franchise-type outlets to match agressive recruitment of distributors nationwide.

08/1983-1990

General Manager

Corning/Filhouse

Accomplishments

Created system for multi-product distribution (cookwares & cosmetics under one roof) - of major brands Corning, Yves Rocher & Estee Lauder.

Provided motivational trainings for independent distributors.

03/1979-1983, 10/1990-1995

New Products Manager to

Sales Director (Thailand)

Avon

Accomplishments

Launched the first non-beauty line of Corning cookwares for Avon Thailand. (1990)

Oversaw Avon's new products program; involved in outside-the-box concepts for Avon's distribution expansion plan. (1979)

03/1977-1979

Brand Manager

Coca Cola

Accomplishments

Managed the market relaunch program of brand Sprite in the Philippines, gained significant market share vs competitor 7-Up.

Involved in creative brainstorming for Coke, gaining market leadership.

04/1974-1977

Management Trainee to

Asst. Product Manager

Warner Lambert

Accomplishments

Started as Management Trainee, promoted to Asst. Product Manager with P&L responsibility for 3 Flowers hair pomade; assisted in mktg campaigns for brands Listerine, Chiclets, & Halls.

Education

1969-1974

BS Mgt Engineering

Ateneo de Manila University

1976-1980

MBA

Ateneo de Manila University

Skills & Competences

Leadership: 4

Verbal & written communication: 3.8

Goal oriented: 3.9

People skills: 3.8

Operational skills: 3.8

Planning & strategy: 4

Creativity: 3.9

Motivating teams: 4

Achievements & Awards

President, Makati Toastmasters Club,

Speech Champion, 1994 National Speech Competition

One of the top CEOs by Manila Bulletin (2005)

Full-page profile in March 11, 2005 issue as one of the top CEOs of the country

Awards received for Dynapharm:

National Product Quality Excellence Awards

Philippine Marketing Excellence Awards

National Shoppers Choice Annual Awards

Philippine Quality Awards for Business Excellence

Agora Institute for Marketing Excellence Awards

Asian Star Brand Awards

Global Awards for Marketing Excellence

The 7th Asia Pacific Int'l Honesty Enterprise - Keris Award

Languages

English Tagalog

Interests

Table tennis, Marathon running, Reading, Photography, Music, Chess

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