Sales, Marketing,Communications

TOM RICCIARDONE

**** ********* **. ****** ****, AR 72207 ********@*****.*** (c) 501-***-****

OBJECTIVE

For 20+ years, senior leaders from clients across industries have retained me to help define, address and win their B2B & B2C marketing, sales and legislative/regulatory communications challenges. My objective is to be a dynamic asset and help your company or organization achieve its goals.

PROFESSIONAL EXPERIENCE

1993-1999 & 2001 Self-Employed Consultant

to present. Little Rock, AR

Conceived and created advertising, marketing, sales and communications solutions that enabled clients to position and extend their brand.

Advised client’s senior executives and designated personnel.

Formulated strategy and managed development of extensive portfolio of advertising, corporate communications, sales collateral, product, website, content management, social media, event marketing and corporate identity.

Provided consultative & communications services in strategic planning, marketing, corporate sponsorship development and public relations.

Examples

Developed first major corporate sponsorship relationship for the Catholic Health Association of the United States (500+ hospitals and healthcare facilities) with KPMG-National Life Sciences Practice.

Facilitated the development of sales and marketing strategies for B2B venture between Lucent Technologies and TIC Enterprises. Developed “Don’t Call Me the Phone Guy/Gal” sales campaign.

Advised, developed and supported brand development, media, marketing and sales communications for Allied Technology Group, a provider of B2B network services, from early start-up through growth from 2003 to 2010.

Served as out-source marketing consultant, directing all internal and external communications including branding, B2B and B2C sales collateral, marketing, advertising and public relations for One Bank & Trust, N.A., to drive asset and deposit growth over 11 year period.

Lead Communication Counsel: National safety legislation initiative for United States trucking industry. Result: Congress Authorized (372-52 House and 74-19 Senate) ELDs in 2012 with final ELD mandate in December 2015. All U.S. trucking companies have until December 2017 to implement ELD safety technology.

Develop strategy and communications to advance wide range of regulatory, policy, safety, legislative and image goals for 300+ member carriers of the Arkansas Trucking Association, including many of nation’s largest trucking companies & private fleets including ArcBest Corp., J.B. Hunt, FedEx Freight, Walmart Transportation, Tyson Food, P.A.M Transport, and USA Truck.

Video production portfolio demonstrating my skill in concept development, creative direction, scriptwriting and production including TV commercials.

Jan, 1999-2001 FORZA Marketing Group

Little Rock, AR EVP, Director Business Development Marketing Services

Developed new accounts. Expanded existing clients. Under my tenure FORZA gained first two national accounts and numerous regional accounts.

Provided leadership to account management and creative teams.

Defined client business strategies and developed comprehensive integrated marketing programs in support of client goals.

Managed agency-client relationships with key accounts.

1990-1992 ARFC Foundation

Newark, NJ Director, Marketing & Development

Position underwritten by Prudential Insurance Company Foundation,

Successfully diversified and increased funding base though individual donor, major gift, foundation giving and passage of federal Medicaid Cap Waiver program funding (through coalition building, lobbying & legislative efforts).

1986-1990 New York City District Council

New York, NY Director of Communications

Began as speechwriter and communications assistant for executive leadership under direction of EVP, Assistant to the President. Promoted to Director of Communications.

Directed the internal and external corporate and marketing communications for 25,000 employee organization.

Represented the CEO and executive staff on wide range of local and national business and community projects, boards and charitable organizations.

Managed vendor and agency partnerships.

Education

M.A. & S.T.B., University of Louvain, Belgium 1986

B.A., Seton Hall University 1983

Resident Producer License: Life & Health, Arkansas Insurance Department.

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