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Marketing Service

Location:
Norwalk, Connecticut, United States
Salary:
150000
Posted:
January 09, 2017

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David Glenn, ** Old Post Rd *, Cos Cob, CT ***** 203 *** **** acx6zi@r.postjobfree.com http://www.linkedin.com/in/davidrglenn

Marketing research professional (client and supplier side)

Exuberantly influencing decisions with flexibility, strong work ethic, excellent oral and written communication, and terrific strategic thinker. I am open to relocation.

1992-present Connected Incorporated Greenwich, CT

Founder

Over 800 projects ($3 million to $5 million per year) using the premiere Qual Quant screening service.

Responsible for bringing in over 90% of new business each year.

Clients were from Fortune 500 such as Nestle, Con Agra, Hallmark Cards, M&M/Mars, Topco, Kroger, Samsung.

Each year 30% of revenue came from new clients.

Nurtured number of clients from zero to over 40 by focusing on new accounts.

Strengthened client new product hit rate by over 20%. Successful screening motivated positive word of mouth among clients.

Broadened market impact by opening satellite offices in Europe and Asia.

Managed employee and subcontractors to guarantee quality.

When the consumer packaged goods industry started understanding the powerful role of package as branding instrument, we adjusted the Qual Quant approach.

2009-present University of Connecticut Health Center Farmington, CT

Public Health Researcher

Trained and led undergraduate students on a $2 million National Institute of Health project to increase inner city health levels.

Transformed food choice among middle school students by writing and applying a USDA grant.

Enhanced the quality of students by serving on the PhD admissions committee.

Selected from over 48 other applicants for doctoral program.

1989-1992 BASES/Burke Atlanta GA, Westport, CT

Vice President/Client Service Office Manager

Guided over 12 account executives to grow revenue by over 15% annually.

Spearheaded 14 major initiatives to keep strategic clients alert to opportunities.

Managed and trained account executives to collaborate with clients instead of just responding.

1984-1989 M&M/Mars Los Angeles, CA

Marketing Research Director

Established over 100 consumer insights aimed at marketing and senior managers.

Uncovered 16 successful new product ideas by use of stealth observation of competitors.

Trained and managed market research staff to assist marketing managers/directors.

Devised a way to collaborate with other Mars offices globally for superior idea sharing.

Methods

Custom research

Descriptive analysis

Opportunity identification

Business analytics

Prediction market

Category and retail strategy

First year sales forecasts

Focus group moderating

Decision trees

Influencer mapping

Conjoint

Brand equity

Customer journey mapping

Generalized linear models (e.g. linear regression, ANOVA)

Generalized linear mixed models

Nonparametric statistical methods

Segmentation

Product or service decision touch points

One-on-one in-depth interviews

Cluster analysis

Correspondence analysis

Communication development and evaluation

Industries Served

Business to business services

Commercial and retail banking

Life, Health and accident insurance

Consumer electronics

Consumer packaged goods

Consumer retail

Computer software

Online data base services

Business paper products

Personal computers

Professional associations

Property-casualty insurance

Telecommunications

Test and measurement equipment

Travel services

Education

2009-present University of Connecticut

PhD in Public Health due 2017

2010-2013 Graduate certificate in quantitative research

1976-1977 University of Oregon

MBA, Marketing



Contact this candidate