Lollie Marcelin

**** **** **** *****, ***** Mountain, GA 30088 • Mobile Phone: 404-***-**** • acx6vt@r.postjobfree.com

Experienced Sales Leader

Exceeding Revenue Targets through Project Management & New Client Acquisition

Seasoned, top-performing business professional capable of delivering both tactical and strategic leadership across a wide range of industries to include Event Planning. Able to close & manage large and complex deals, establish key partnerships, coach and cultivate teams, grow territories, and consistently exceed revenue and business development objectives. Adept at identifying, presenting to, and building trust with executive-level decision makers. Specialized strength in analyzing market data, trends, and consumer demographics to optimally position products and services. Proven success penetrating saturated and highly competitive markets. A collaborative and ethical professional equally capable of success within established or emerging markets both domestically and internationally. Managed Georgia, Netherlands, (3) Canadian provinces, and North Carolina Markets. Organized medium scale events internationally & domestically.

Span of Expertise

Sales, Marketing & Business Development Prospecting & Qualifying Leads Proposal, RFI and RFP Development

KPIs, Metrics & Market Analysis Overcoming Objections Account Management & Retention Client Service Partnership Development Strategic Planning Budgeting & Forecasting Global Territory Management Presentation & Public Speaking Contract Negotiation & Resolution/Event Decorating

Professional Experience

L.B. AcQuire LLC February 2014 – Present

Contractor/ Event Planning /Event decorating/COORDINATION

Consulted organizations on lean logistic strategies, renegotiation & optimization of carrier agreements for company & personal events.

Generated a net profit of $546K in awarded contracts

Planned, organized, and executed sponsorship events

Decorated venues for large to medium size events

Collaborated with third party contractors for special events,

Managed coordination and security details for events

Acquired new clients through strategic marketing initiatives.

Booking.com (a Priceline Company) – Orlando, FL July 2011 – Oct, 2015

Revenue Manager

Expanded role to include strategic account management, deepening relationships to grow both the volume of available rooms and overall bookings for hotel partners. Develop and execute territory sales and marketing plans for the Charlotte, NC area and assist hotel partners in developing and managing campaigns.

Grew the NC territory, increasing quarterly revenue from $273K in 2013 to over $1.3M by the first quarter of 2014.

Contracted over 18,200 open and bookable room nights in Southern Georgia, the Florida Panhandle and Canadian Markets including Newfoundland.

Successfully acquired hotel partner properties internationally in Amsterdam, Toronto, and Newfoundland.

Increased hotel partner booking conversions by 84% each quarter by developing strategic partnerships with local CVB’s & county tourism agencies.

Identified an additional 1,200 room nights per quarter through a detailed SWOT analysis.

Selected to serve as the regional New Partnerships Expert, which entailed producing a regular newsletter with recommendations as well as advising, training and mentoring a team of 67 employees across five offices.

Acquisitions Manager July 2011 – January 2012

Recruited to drive U.S. sales for this online leisure travel business. Identified opportunities, presented proprietary web-based software to hotels and property management organizations, closed new business and managed relationships to grow available rooms. Tracked, updated, and reported on territory sales against projections.

Transformed the Southern GA market, expanding from 143 to 694 hotel and non-hotel accommodation partners in less than a year which generated an additional $397K per quarter.

Increased market share by 377% annually through strategic partnerships, sponsorships, and innovative stay options.

Workstream USA – Maitland, FL April 2010 – October 2010

GSA Account Executive

Contracted to manage GSA federal filings, bids, proposals, and grant inspections for this talent management software company. Tracked federal, state and local government bid sites and initiated prime and subprime contracting projects. Translated technical information into compelling benefits for government agencies.

Implemented a GSA training manual which improved win rates and enhanced overall service delivery.

Successfully bid on and won enterprise system sales and integration contracts with the Department of Defense (DOD), Department of Transportation (DOT) and the Department of Agriculture’s State Parks and Recreation Division.

Protecting Insurable Interest, LLC – Orlando April 2008 – December 2010

Owner / Public Adjuster / Federal Contractor

Established and managed all aspects of a natural disaster restoration contracting business including marketing, relationship development and back-office administration. Assisted subcontractors in developing proposals, bids, estimates, contract filings and partnership agreements (prime and subprime). Created strategic relationships with a network of construction professionals, electricians, dry cleaners, and artistry contractors.

Generated a net profit of $363K in awarded projects.

Expanded the business 475% from 12 contractors in four professional service areas to 57 contractors in more than 37 restoration-related fields and disciplines.

Laser Photonics – Orlando, FL June 2006 – December 2007

Account Executive

Recruited by the owner and inventor to spearhead sales and marketing activities. Traveled throughout the U.S. presenting fiber optic laser equipment to a wide range of prospects including military organizations and manufacturing plants. Prospected, cold called, developed proposals, negotiated and closed new business.

Successfully generated over $4.2M in new business, landing major clients including NASA, Eastman Chemical (a Kodak subsidiary) and Smith & Nephew.

Solidified two long-term reusable energy contracts, generating $1.7M over three years.

Developed a database of contracting officers in all branches of the federal government along with fiscal schedule releases, office-specific contracting requirements, deadlines, budgetary constraints and more.

Earlier Career Summary

In addition to the roles and achievements above, recruited as the first Gage Sales Engineer at Faro Technologies, successfully establishing all sales and marketing strategies, plans and procedures, bringing to market a highly successful gage for military and manufacturing robotics. Additional career history and past three years of performance reviews available upon request.

Education & Training

Coursework in Business Administration, Valencia Community College, Orlando, FL 2010 – 2012

Coursework in Telecommunications, Tompkins Cortland Community College, Dryden, NY 1991 – 1993

Technology Skills: PMS, CRS, Marsha, ONQ, FOSSE, Holidex, Choice Advantage, HPP, Microsoft 2010 Suite, multiple CRM software platforms, RevPort experience - asset management, FX, transaction, and performance fees

G/L postings and reversals

Fee calculations

multi-currency

Revenue accruals and reversals

Revenue Modeling /Forecasting

Certifications/Training

Event Planning (International Certification #100-52711)

Interior Decorating (International Certification #6590022)

Currently Training to Complete CAPM For GA & Florida 2/27/2017

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