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Sales Marketing

Long Beach, California, 90815, United States
January 09, 2017

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Stanley R. Gardner


Sales/Marketing Management

Providing leadership that drives revenue and profit.

Over 17 years Sales/Marketing and operation project leadership experience that includes Director and Senior Manager positions. Background in supervising teams of 80 or more, overseeing multimillion-dollar budgets, and managing complex direct/indirect sales channels. Achievements include million-dollar revenue gains, double-digit margin growth, and game-changing retail strategies.

OVERVIEW: Consistent success in creating programs that drive significant sales increases within brief time periods. Singular ability to see the complete timeline of steps required to achieve goals. Excellent leader, trainer, coach and motivator for diverse team members; build sustainable partner and vendor relationships. High-energy professional who relishes challenges, handles escalated problems effectively, and brings a winning attitude to all endeavors.

CORE COMPETENCIES: Project Management; Operational Leadership; Channel Sales Optimization; Team Building, Training & Evaluation; Business Analysis; Big-Picture Planning; Marketing; Budget/P&L Management; Contract Negotiations; Branding; Cost Reduction; Customer Relations; Data Analysis/Forecasting.

TECHNOLOGY PROFICIENCIES: Mac & PC Platforms; Microsoft Word, Excel, PowerPoint, Outlook, Access; ACT!; Goldmine; AS400; Siebel; Salesforce; Vantiv Sales; Centerview Supervisor; Taske; Meridian; MTE; UNIX; ABS; JDE

Professional Experience

GARDNER CONSULTING – Long Beach, CA – 2014-2016

Managing Director

Consult with client companies to provide expertise and strategies on marketing/sales initiatives, including Channel Marketing Programs, Sell-in Product Promotions, and Retail Fixture Development. Evaluate marketing and merchandising programs, sell designed programs into the client customer base, and assist in-house teams with development of marketing programs for brands.

Created plan for national chain of uniform dealer to increase square footage of product merchandised on the floor. Conducted site survey, visited all stores, and developed branding strategy to increase brand advertised within the store. Drove $500,000 increase within 1 month of implementation.

Created marketing plan for holster manufacture and secured placement in 50 Academy sporting goods stores. Established a sales plan and engaged brokeres in picking up the line. Drove Q1 revenue up 40% vs. previous period.

5.11 TACTICAL – Irvine, CA – 2007-2014

Director, Retail Operations/Marketing & Field Product Marketing

Led retail marketing and field product branding marketing initiatives for a $300 million manufacturer of apparel and hard lines (law enforcement, military members, and sportsmen). Supervised team of 8 and held full P&L accountability for a $6 million annual budget. Led the Merchandising team in establishing and maintaining brand standards.

Planned, designed, and implemented a POS/POP – fixturing program for worldwide launch. Provided business analytics and reporting on sales/marketing to senior management, including product/program data and management of complex government contracts. Directed all activities within a $1.2 million direct factory retail location in Fresno.

Captured $2 million in new business in 3 months by designing and launching a Store Fixture program. Additionally, generated $1.2 million in 12 months by designing and launching 5.11’s first direct retail location.

Expanded the company’s footprint 33% in 14 locations over 2 years by creating and implementing a new merchandising plan and product brand marketing program for the dealer base.

Increased the fill rate from 87% to 95% in 6 months through repairing purchasing and logistics issues with 2 apparel lines and footwear (specifically selected by the CEO for this special assignment).

Served as the Lead Project Manager for the annual “Shot Show” trade show. Played key role in design-merchandising plan for a 40x40 booth; built mock 1,500 sq. ft. store w/ meeting rooms.

Implemented a series of technology upgrades to strengthen inside sales, including the use of and a Cisco phone switch.

Raised wholesale revenues 49% through the design and implementation of a shop-in-shop concept.


Director of Sales/Marketing and Operations

Held full responsibility for all sales/operations functions (direct/indirect sales channel) within a $24 million company specializing in products for the food service and manufacturing industries. Supervised, trained, and mentored team of 4 direct reports as well as a team of 80 in the off season (300+ workers during the drying season). Additionally, oversaw supply and production areas, with a focus on productivity, quality and safety objectives.

Drove $2.4 million increase in sales within 1st year of tenure through designing and implementing a comprehensive sales program.

Increased gross margin from 11% to 22% within 12 months by building and executing an up-to-date pricing model as well as renegotiating existing contracts.

Reduced costs by over $500,000 within Production in 6 months through eliminating both excess overhead and unnecessary fixed expenses.

Decreased waste and spoil allotments by $300,000 in the 1st year by developing a Positive Release Program and a Process Improvement Committee, improving quality substantially as a result.

MONSTER WORLDWIDE – Los Angeles, CA – 2005

Senior Sales Manager, MonsterTrak

Directed online sales for the company’s lucrative MonsterTrak brand. Created and implemented solutions to meet clients’ budget and other requirements. Prepared sales report and briefings, managed all escalated customer issues, and analyzed call/conversion metrics as well as daily sales figures.

Expanded contract sales by 144% and the overall renewal rate by 30% (25% to 55). Increased sales 31% by designing a comprehensive sales program that aligned w/ marketing programs.

Improved the first call close rate from 40% to 90% through implementing on-site professional development courses that improved team capabilities significantly.


Education & Training

Training: Total Quality Management (TQM); Solution Selling; Speed of Trust; 7 Habits of Highly Effective People. Completed courses towards Associate’s Degree.

Professional Affiliations

Member: Project Management Institute (PMI); American Management Association (AMA); American Production and Inventory Control Society (APICS). Former CFO: Falling Leaf Homeowners Association (2007-2013)


Former Staff Sergeant/Flight Engineer (E5) with the United States Air Force (1988-1996).

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