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Manager Management

Calgary, Alberta, Canada
January 09, 2017

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Mrs Aarti (pronounced Arthy) Connell, BGS Arts and Science Calgary, Alberta Cell: 403-***-**** Page 1 POSITION SUMMARY


Current management role incorporates all facets of project management, operations, leadership and staff development, KPI development, fundraising, and staff recruitment functions, in addition to responsibility for managing budgets, communications, marketing strategy, strategic planning, brand strategy and management, education strategy and management, training, HSE, safety orientations, copy/content editing, policy/process/SOP creation, funding proposals, government grants, and reporting

Previous business development management incorporated duties such as leading Bid No Bid and Strategy to Win sessions, leading teams, forecasting, research, client capture planning, analysis (market, competitor, client, risk, cost, opportunity), in addition to marketing, communications, graphic design, logo integrity, brand management, interface management, corporate policy development, fundraising, safety orientations and safety manual development, and proposal management responsibilities; proposal work includes both large and small proposals encompassing all facets of environmental baseline studies (geotechnical/geohazards, site assessment and remediation, building envelopes, facilities, EIAM, air/acoustics quality); oil sands (EP, EPC, EPCm, EPCM); and site-wide services (O&M, remote accommodations, government contracts with DND/PWGSC, logistics, commissioning/post-commissioning) phases and lines of business Non-Management

Creation of ISO standards and Standard Operating Procedures

Writing/editing (technical and non-technical) composition, and compilation of HSE manuals

Creation and implementation of processes for resume and project profile capture, and proposal production

Completion of micro-level Competitor and Market Analyses

Supporting both Procurement staff and Contracts Administrator (as Contracts Technician) in preparing Requests for Proposal, Addenda, and bid clarification documents; conforming the Contract; preparing and analyzing bid tabs; and Contract review/revision

Interaction with ISNetworld, PICS, and CanQual

Loaned Rep to the United Way (2003)


Manage and lead fundraising, volunteer and philanthropic efforts

Serve as first aider, first rescuer (CPR), and fire warden

Created workplace volunteer teams

Chaired Social Committees, co-chaired the United Way campaign, and participated in Community Outreach Teams


Area of Expertise

Project Management

Proposal Management/Editing/Writing

Technical Writing/Technical Editing

Business Development and Management

Course Development and Instruction

Brand Awareness & Market Strategy

Team-Building & Leadership

Recruitment, Training & Mentoring

Marketing & Communications

Interface and Relationship Management

Health & Safety

Advertizing, Public Relations, Tradeshow/ Special Events Management

Software Instruction

Contract Review and Administration

Philanthropy and Workplace Volunteerism

Mrs Aarti (pronounced Arthy) Connell, BGS Arts and Science Calgary, Alberta Cell: 403-***-**** Page 2 Education

Bachelor of General Studies (BGS), Arts and Science, Athabasca University, 2013

OSH Professional, OSHA (Occupational Safety and Health Administration), 2015

Construction Safety Training System certification, AOH&S (Alberta Occupational Health and Safety), 2015

RESP Facilitator, Momentum, 2015


MS Project, Word, Excel, PowerPoint, Publisher, Access, Visio, Outlook, OneNote, SharePoint


WordPerfect and Lotus/Lotus Notes

Adobe InDesign, Photoshop, Illustrator, PageMaker, Acrobat Pro

CorelDraw, Photopaint, Quark Xpress

Internet Explorer/Edge, Chrome, Firefox

Teamwork, Avanti, Salesforce, ProofHQ, XMPie, Tableau, M-Files, Confluence

Raiser’s Edge


Mrs Aarti Connell has a strong background in business development, project management, operations, marketing, communications, HSE, QA/QC, procurement/expediting/contracts, analyses, research, forecasting and proposals

(baseline, EPC, EPCM and site/O&M services), and is currently engaged in a highly-creative, customer-centric, omnichannel (cross-media) startup that is a one-of-a-kind, ahead-of-the-curve organization in Western Canada. Concurrently, she is instructing online Oil and Gas, and Marketing courses, some of which she herself developed for the vocational institution. Energetic, goal-oriented, and with a very keen eye for detail, Mrs Connell has led teams that have: delivered 7-figure revenue gains; created and implemented successful marketing and communications plans; created and implemented corporate branding/brand management protocols; and researched the market, competitors, clients and costs to deliver customized strategic planning targets. She has more than 16 years of experience in the oil and gas industry, including related services and market sectors, and has led proposal teams responsible for small $10,000 submissions to multi-million and multi-billion dollar packages, for both domestic and international clients. Throughout her career, Mrs Connell has demonstrated excellent communication, organizational and interpersonal skills, all coupled with the ability to meet deadlines, motivate staff and create processes, procedures, style guides and industry standards. She has a tireless and resolute interest in volunteerism, and has served as both first aider and fire warden with all employers. Mrs Connell holds Secret Level Government Clearance until 2023, and is a current member of PMI. Employment Details

Blitzprint Current

Project Manager

Currently working as a Project Manager for a highly-creative, customer-centric, omnichannel (cross-media) startup that is a one-of-a-kind, ahead-of-the-curve organization in Western Canada. Responsible for scheduling the entire startup business unit, including many subcontractors and consultants, and leading contract review/revision and contract negotiations with a software vendor for a software solution to facilitate this leading-edge business unit. Responsible for overall management of Blitzmark, as well as development and support of process improvement initiatives.

Mrs Aarti (pronounced Arthy) Connell, BGS Arts and Science Calgary, Alberta Cell: 403-***-**** Page 3 Specific duties include establishing and maintaining schedules; scheduling and planning; collaboration with team members; planning and managing resources and personnel necessary to complete project goals and complex projects; establishing new opportunities and contributing in the research and development of products and services; working with company president to implement marketing strategies; establishing and maintaining relationships with clients and vendors; developing, implementing and maintaining policies and continuous improvement for service excellence and efficiencies; estimating, job quality reviews, and ongoing cost analysis; competitive analysis, CRM, and sales reporting; assisting in the establishing of sales targets and lead generation; assisting in the establishing of department budgets; monitoring budgets; participating in Google AdWords, SEO and PPC campaigns; and developing and maintaining educational tools and an education program that enables an enjoyable omnichannel customer experience by way of which meeting or exceeding acquisition, awareness and retention goals will result in increased ROI for our clients, and will further result in repeat conversions. Key achievements in less than 1 year:

Creating strategic, sales, marketing, brand and education plans by coordinating and responding to opportunities identified by researching, and/or by conducting risk and cost analyses

Currently developing all operational, privacy, privacy breach, and management procedures and policies

Assist in identifying revenue predictions and streams, and in brand creation, recognition and management

Managed contract, and led discussions pertaining to contract revisions, with large software vendor

Developed onboarding procedures for all personnel across all Blitzprint business units CONSULTANT/INDEPENDENT CONTRACTOR Current

Robertson College – Oil and Gas online course developer and instructor (contact Neil Martin at 204-***-****)

[developed the Marketing & Petroleum Economics, and Oil and Gas Business courses, and have instructed both courses, as well as the Oil and Gas Graduate Practicum, Principles of Marketing, Drilling Operations, Exploration Earth Science, Petroleum Exploration, Petroleum Geology, Production, Transportation, Production Accounting, and Introduction to Business]

Business Advisor/Marketing Manager for a realtor (contact Tazim Asaria at 403-***-****) (ended Dec 2015) SNC-LAVALIN INC. December 2009 – April 2014

Regional Manager, Marketing/Proposal/Communications (Prairies), Business Development Manager Originally hired in Marketing Services to oversee proposals within the Oil & Gas division; earned promotion to Business Development Manager (Operations & Maintenance division) and subsequently to Environment & Water division as Marketing/Proposal/Communications Manager, Prairies (AB, SK, MB, NT, NU). Responsibilities included:

Managing the preparation of responses to client requests for information, requests for proposal, and other requests for 5 Lines of Business (LoBs) within the Prairies region

Rebranding to fall in line with Corporate SNC-Lavalin marketing and branding standards

Monitoring proposal budgets and managing proposal tracking, reporting, forecasting, and client feedback

Participating in client RFP meetings and developing and maintaining client relationships in the interest of future work for the organization

Liaising with client HSE personnel and maintaining web-based safety registries (ISNetworld, PICS, and CanQual)

Overseeing Communications initiatives within the Prairies, and in collaboration with Corporate Communications

Researching the markets within the Prairies for business development (BD) opportunities, and assisting in the preparation of strategic marketing plans by providing market research results and potential opportunities

Training and mentoring proposal coordinators

Managing forecasting of opportunities and budgeting of proposals Mrs Aarti (pronounced Arthy) Connell, BGS Arts and Science Calgary, Alberta Cell: 403-***-**** Page 4

Assisting in the graphic design, development and desktop publishing of a line of marketing brochures/ presentations/marketing collateral to highlight interdivisional company experience, services, and market sectors

Analyzing (in conjunction with Communications personnel from other divisions) which conferences, sponsorships, memberships and community events to attend in order to facilitate maximal SNC-Lavalin exposure and maximize ROMI (return on marketing investment)

Developing an employee intranet site/portal as part of a team of collaborators

Developing onboarding guidelines and manual for BD personnel for SNC-Lavalin Group Inc. Key achievements:

In under 1 year, created strategic plan by coordinating and responding to business opportunities identified by searching all relevant data (and by conducting opportunity, risk, and cost analyses)

In just 1 year, created cost, market, competitor and client analysis tools; proposal management and production procedures, and resume, project profile, and client capture planning processes and templates

Assisted in increasing revenues two-fold over previous years, and in brand creation and brand management

Chaired committee tasked with creating onboarding procedures for BD personnel across the entire SNC-Lavalin Group of Companies

JACQUES WHITFORD AXYS LTD. (NOW STANTEC): Proposal Lead May 2008 – October 2009 SALVATION ARMY: Area Team Leader 2007 and 2008 Christmas Kettle Campaigns TRI OCEAN ENGINEERING LTD.: Proposal and Marketing Coordinator November 2005 – July 2007 AMEC AMERICAS LIMITED: Business Development and Marketing Coordinator May 2004 – November 2005 FLUOR CANADA LTD./AMECO: Marketing Specialist, Procurement/Contracts Technician November 1999 – March 2004 MACDONALD’S CONSOLIDATED: Pricing Coordinator January 1999 – November 1999 Additional Courses

Certificates: Fire Warden training, First Aid training, Health & Safety, Project Management, Strategic Planning, Marketing, Tabular Format, WHMIS, Confined Spaces, Defensive Green Driving, Transportation of Dangerous Goods (2009 – present)

Certificates: Advanced PowerPoint presentations, via University of Calgary Elearning; ISO basic training (2007) Certificates: Code of Business Conduct, FAR (Federal Acquisition Regulation) Compliance, Site Safety Orientation, Heart & Stroke Foundation Basic Rescuer (2005) Certificates: Word, Excel, PowerPoint, Access, Internet Explorer, Publisher, Windows, Windows NT, Netscape, CorelDRAW, Corel Photopaint, Visio, OneNote, OneDrive, ACT!, Salesforce, Raiser’s Edge, PageMaker, Quark Xpress, LotusNotes, Illustrator, Photoshop, InDesign, WordPerfect, Lotus 1-2-3, DOS, Project Management, Strategic Planning, Human Resources, Sales, Marketing (1997 – 2016) Certificate: Book-Keeping and Small Business Management Mrs Aarti (pronounced Arthy) Connell, BGS Arts and Science Calgary, Alberta Cell: 403-***-**** Page 5 Volunteer Experience

Various Non-Profits in Calgary (average annual volunteer hours ~ 500) Present For agencies such as the Calgary Drop-In Centre, CUPS, the Mustard Seed, the Food Bank, and the Women In Need Society, I both volunteer and organize volunteers and donation drives; I personally volunteer as a computer literacy instructor (in all the software I am proficient in) and deliver food and Christmas hampers to the mobility-challenged. Connell Crew, Chair (providing regular Drop-In Centre volunteers) Current (for over 10 years) Computer Instruction Current (for over 16 years)

Jacques Whitford AXYS, Co-Chair – United Way Campaign July 2009 – October 2009 Jacques Whitford AXYS, Chair – Social Committee June 2008 – October 2009 Tri Ocean, Executive – Social Committee June 2006 – July 2007 United Way of Calgary and Area (Loaned Representative Alumni/Outreach) August 2003 – December 2013 Fluor, Member of the Executive – Social Committee January 2001 – December 2002 Fluor, Lead – Fluor Volunteer Team February 2000 – August 2003 Other volunteer activities have included:

Somerset/Bridlewood and Southwood Community Associations (Communications Director)

Transcend Visual Design (office management and graphic design)

Carifest (coordinated volunteers at Princes Island Park, and also handed out t-shirts to volunteers)

Sheriff King Home (donations sorter and distributor)

Women of Colour Collective (general office administrator), Committee Against Racism (CAR) – U of C Chapter

(weekly organizational meetings), U of C Christmas Hamper Program (Christmas hamper distributor), CBE Elementary Schools (parent volunteer), Teaching Tree Montessori Pre-School (parent volunteer); Baker Centre for children with mental/physical challenges (Recreation Director) Mrs Aarti (pronounced Arthy) Connell, BGS Arts and Science Calgary, Alberta Cell: 403-***-**** Page 6 REFERENCES – PROFESSIONAL (FORMER SUPERVISORS)

Randy Carson

Vice President, Property Management


403-***-**** (office)

403-***-**** (cell)

Craig Norris

Former Area Manager, Sidney, British Columbia

Stantec (formerly Jacques Whitford AXYS Ltd.)

250-***-**** (office)

250-***-**** or 250-***-**** (cell)

Carter Evans

Vice President, Southwest Region

OpTerra Energy Service Inc.

281-***-**** (office)

281-***-**** or 832-***-**** (cell)

Debbie Ricalton

Former Manager, Supply Chain


403-***-**** (cell)


Manpreet Bhatti

Corporate H&S Advisor

SNC-Lavalin Corporate, Calgary


Murray McPherson

Former Finance Manager

SNC-Lavalin O&M, Toronto


Kyle Price

Former Senior Business Development Manager

SNC-Lavalin O&M, Toronto


Shawna Christensen

Former Business Development Manager

SNC-Lavalin Oil & Gas, Calgary


Amin Kassam

Principal/Senior Associate, Calgary office

Stantec (formerly Jacques Whitford AXYS Ltd.)

403-***-**** (office)

Robin Stewart

Former Business Development Manager

SNC-Lavalin O&M, Toronto


For references from partner organizations, please feel free to contact Red Armstrong at 403-***-****. For references from Client, please feel free to contact Joanie Jarvis, former Senior Contracts Administrator with Suncor at 647-***-****.


Bob Ainsworth

403-***-**** (office)

403-***-**** (cell)

Gayle Ferrara

Former Marketing Consultant, Golder and Associates 403-***-**** (cell)

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