LISA FERRARO

acx6sz@r.postjobfree.com 626-***-****

Los Angeles Area linkedin.com/in/lisadiazferraro

SUMMARY

Highly respected and reliable project manager and digital/print production expert with a strong focus on customer satisfaction and dedication to improving processes. Experienced team leader with fast-paced advertising agency and financial company experience. Logical and independent thinker, extremely organized, self-starter, enthusiastic and motivated. Exceeds expectations and requirements of internal and external customers. Reliable go-to team player, always emphasizing customer first.

Project Management

Print/Digital Production

Client Relations

Digital Asset Management

Campaign Management

Vendor Negotiations

SEC/FINRA Filings

Process Improvements

Supply Chain Management

PROFESSIONAL EXPERIENCE

GREEN DOT CORPORATION, Pasadena, CA 2015 - 2016

Manager, Retail Execution – Supply Chain

Created work flow process for Supply Chain, Sales and Marketing teams

Conducted project evaluations and assessment of results

Managed project resource allocation

Planned and scheduled project timelines to track all deliverables from inception through delivery working with many teams such as fulfillment, print, marketing, demand/supply planning, merchandising

Lead weekly status meetings for all retail accounts

Managed internal Confluence page as repository for all documents

RUSS REID, Pasadena, CA 2014-2015

Senior Project Manager – Operation Smile/Mercy Ships

Managed high volume of fast-paced direct response projects from digital to email to print

Led creative input meetings with creative and client teams to discuss scope of project

Built and maintained complex project schedules for integrated campaigns and direct mail and ensured timelines were adhered to

Assigned projects to art directors, writers, editors and graphic artists (print and digital)

AMERICAN FUNDS DISTRIBUTORS, a division of Capital Group, Los Angeles 2002-2014

Senior Production Specialist: 2010–2014

Production Specialist: 2007–2010

Oversight and direct production management of marketing communications materials for premier global mutual fund company.

Project Management

Consistently saved $100,000+ per year at Capital by bringing external projects in-house and working closely with vendors to ensure estimate accuracy.

Managed more than 100 project reviews per year for multiple business areas; coordinated large volume of projects including print, email, PPT, landing pages and mass mailings (100,000K+).

Established networks of global teams including writers, designers, market researchers and campaign managers to facilitate high-profile jobs and efficiently keep up with fast-paced nature of the business and industry

Worked closely with Capital’s legal/compliance department to prepare projects for FINRA filings.

Participated in business testing/user acceptance testing for various projects and rollouts.

Trained associates on process, email production, databases and content management systems.

Email Campaigns

Managed email campaigns and advanced production by cutting the production time by two-thirds and exceeding expectations.

Integral leader to the email production process, managing a high volume of jobs with emails having over 120,000 financial advisor recipients, email production SME.

Organized and was team leader of first-ever company email campaign, managed workflow of 15+ email newsletters monthly in addition to regular workload, worked with marketing to create calendar and broadcast schedule for future campaigns, involved in all segments from creation to testing emails in print/ HTML.

Print Production

Color managed by reviewing project proofs and attending press checks to ensure excellence in quality print materials, reviewing for spot and process colors and a range of stock.

Ensured deadlines were met and quality was at high level for all print/electronic communications. Including print runs of 100K+ and web-based communications.

Implemented job progress reports, schedules, accurate historical records related to legal/production; coordinated agenda items for weekly meetings; maintained editorial calendar and upcoming project overview.

Worked with tight deadlines and effectively changed direction with short notice, managed multiple deadlines simultaneously, adhering to maximum quality within project budget constraints.

Purchased all reprint rights from financial publications worldwide and ensured legal compliance was met.

Vendor Negotiations and Management

Maintained vendor relations from bid process through invoice approval to ensure projects are completed at reasonable cost without sacrificing quality, prepared purchase orders and shipping instructions.

Negotiated reprint rights for Morningstar (external) reports for Capital’s marketing communications.

Process Improvements

Introduced and streamlined processes for improved efficiency and increased productivity, established guidelines/processes for future department-wide rollout

CAPITAL GUARDIAN TRUST COMPANY, a division of Capital Group

Production Specialist: 2002–2007

Oversee and direct production for Capital Group subsidiary and served as liaison between internal clients and in-house production, as well as vendors.

Managed projects from inception through final delivery ensuring accuracy, timeliness and budget.

Supplied clients with schedules and costs and worked closely with them throughout.

Supplied purchase orders and approved final invoices from vendors.

Approved all printed materials and attended press checks for externally printed materials.

Supplied budget to department manager at fiscal year-end to determine budget for upcoming year.

Digital asset management team member. Purchased photography and images/secured license agreements.

Represented Communications group for NARMC (North American Records Management Committee).

KERN DIRECT MARKETING, Woodland Hills, CA 1996–2001

Director of Production//Traffic

Negotiated and supervised printing and other projects for vendor production.

Supplied all estimates and production schedules to clients while continually exploring alternative methods to reduce costs for adherence to allotted budgets.

Issued purchase orders and invoices to vendors for stock photo rights, film, printing, advertisements, display materials, letter shop, data processing, media and mailing services/postage.

Developed and implemented various forms/procedures for internal use to aid in organization, budget control, scheduling and traffic/production management.

EDUCATION

Bachelor of Science, Industrial Studies Printing Management; California State University, Los Angeles

SOFTWARE SKILLS

Excel, Word, Filemaker Pro, Webadvantage, JIRA, Confluence, proprietary content management systems

Contact this candidate