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Digital Marketing Analyst

Washington, District of Columbia, United States
January 09, 2017

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Matthew Richardson

**** ********* *****, *******, ** 22031 Phone: 703-***-****


Exceptional analytical, leadership, and decisiveness skills with a strong ability to solve puzzles logically and methodically, utilizing well developed detailing with precision and accuracy, conveying confidence to others that they can count on me

Strong convincing and motivating skills to sell ideas to others in an organization

Remarkable research skills with the ability to get to the root of the problem through research and data analysis to arrive at the best solution

Multifunctional with ability to see the big picture, understanding the world from multiple functional perspectives, understanding how each function contributes to the grand plan.

Highly effective processing talents with ability to take a workable model around a concept

Possess experience with account management, strategic planning, customer surveys and service and digital branding utilized in marketing different types of events such as: o Google Online Marketing Challenge

o American Marketing Association.

Robust proficiency in writing newsletters and managing social media accounts, identifying and understanding target audiences

Work Experience

Food Allergy Research & Education (FARE)

Operations Administrator April 2016-Present

Managed the logistics for FARE’s national walk program

Generated FARE’s email campaign templates for the national walk program

Completed/tracked tax exemption forms in support of the organization’s fundraising activities

Supported the Marketing Department by adding annotations to track events in Google Analytics

Provided asset management for the organization’s IT purchases

Served as liaison to FARE’s third party IT support company

Assisted with aforementioned vendor to complete projects that improved operational performance Office Depot

Print Services Supervisor January 2015-April 2016

Promoted to Customer Service Manager and transferred to Fairfax, Virginia in November 2015

Employing exceptional communication skills, coupled with creativity and a focused approach and perseverance was able to increase profits and revenues, and as a result, 26% of branch’s total revenue came from the department under my responsibility, achieving second highest in the district

Hands-on, with great follow-through, managing the largest department in the Office Depot facility, directing a team of six employees, who value a strong work ethic, honesty and integrity

Strong initiative expertise to cross-train employees from other facilities/departments

Work with local businesses to produce their out-sourced marketing/communication needs Internships (companies listed below summary of skills) Skills used encompassed strategic communications, marketing, branding, digital marketing, corporate communications, strategy and analytics

Focused on strategic internal and external communications, marketing and branding

Participated in market research to include conducting customer surveys and SWOT analyses

Supported the Account Management team with various marketing campaigns for clients

Assisted in public relations initiatives including developing press kits, distribution of releases and media relations

Compiled monthly social media schedules which was then implemented into our client's networks

Utilized HootSuite to organize future tasks involving our client's online presence ARO Consulting September 2014-January 2015

SMG Richmond December 2013 – August 2014

Madison+Main May 2013 – August 2013

Know Your Networks May 2013 – August 2013

Relevant Course Work

Market Research Client: All Dog Adventures

Researched consumer market, conducted on-site interviews, and deducted trends in the dog training, ownership and agility course competitions

Filtered creative ideas to address the needs of the client's potential customers to expand her consumer base and developed mock ad campaigns.

Gained knowledge about the demographic, socioeconomic components and the key motivators of target niche Account Management

Prepared Creative Briefs and presented information to key parties through the stages of account planning

Developed planning skills to support the agency traffic and management of agency overhead

Critiqued advertising to demonstrate differences between a successful and an unsuccessful Creative Brief Creative Advertising

Conceptualized 54 Lifesavers brand advertisements

Created 54 Levi’s Jeans Advertisements using the same exercise

Met rigorous deadlines weekly including keeping up with daily blog posts over 14 weeks Digital Branding

Explored social media and its impact on brand identity for various industries

Evaluated consistency and content management that keeps consumers engaged with the brand

Utilized HootSuite to organize the brand's digital presence and Google Analytics to measure it Education

Virginia Commonwealth University, Richmond, VA

Bachelor of Science, Mass Communications, concentration-Advertising, Strategic Communications Minor: General Business

Key Skills and Competencies

Microsoft Office Suite, Adobe Creative Suite (CS5): Photoshop, Illustrator and InDesign Google Analytics Certified, Google Adwords,

Multi-channel social media planning and execution, copywriting, community outreach, event planning, customer service, visual merchandising

Blogging, brand awareness

Key Strengths

Revenue Growth Development Marketing Brands

Brand Reputation Management

Search Engine Optimization

Social Media Marketing to include mobile and email marketing Digital Marketing Strategy and Planning

Competitive and Market Analysis

Marketing Analytics and Social Media Measurement


American Marketing Association August 2012-Present AIGA, The Professional Association for Design August 2012-Present Workhorse Student Ad Agency September 2012-December 2013

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