Matthew Richardson
**** ********* *****, *******, ** 22031
****************@*****.*** Phone: 703-***-****
Profile/Summary
Exceptional analytical, leadership, and decisiveness skills with a strong ability to solve puzzles logically and methodically, utilizing well developed detailing with precision and accuracy, conveying confidence to others that they can count on me
Strong convincing and motivating skills to sell ideas to others in an organization
Remarkable research skills with the ability to get to the root of the problem through research and data analysis to arrive at the best solution
Multifunctional with ability to see the big picture, understanding the world from multiple functional perspectives, understanding how each function contributes to the grand plan.
Highly effective processing talents with ability to take a workable model around a concept
Possess experience with account management, strategic planning, customer surveys and service and digital branding utilized in marketing different types of events such as: o Google Online Marketing Challenge
o American Marketing Association.
Robust proficiency in writing newsletters and managing social media accounts, identifying and understanding target audiences
Work Experience
Food Allergy Research & Education (FARE)
Operations Administrator April 2016-Present
Managed the logistics for FARE’s national walk program
Generated FARE’s email campaign templates for the national walk program
Completed/tracked tax exemption forms in support of the organization’s fundraising activities
Supported the Marketing Department by adding annotations to track events in Google Analytics
Provided asset management for the organization’s IT purchases
Served as liaison to FARE’s third party IT support company
Assisted with aforementioned vendor to complete projects that improved operational performance Office Depot
Print Services Supervisor January 2015-April 2016
Promoted to Customer Service Manager and transferred to Fairfax, Virginia in November 2015
Employing exceptional communication skills, coupled with creativity and a focused approach and perseverance was able to increase profits and revenues, and as a result, 26% of branch’s total revenue came from the department under my responsibility, achieving second highest in the district
Hands-on, with great follow-through, managing the largest department in the Office Depot facility, directing a team of six employees, who value a strong work ethic, honesty and integrity
Strong initiative expertise to cross-train employees from other facilities/departments
Work with local businesses to produce their out-sourced marketing/communication needs Internships (companies listed below summary of skills) Skills used encompassed strategic communications, marketing, branding, digital marketing, corporate communications, strategy and analytics
Focused on strategic internal and external communications, marketing and branding
Participated in market research to include conducting customer surveys and SWOT analyses
Supported the Account Management team with various marketing campaigns for clients
Assisted in public relations initiatives including developing press kits, distribution of releases and media relations
Compiled monthly social media schedules which was then implemented into our client's networks
Utilized HootSuite to organize future tasks involving our client's online presence ARO Consulting September 2014-January 2015
SMG Richmond December 2013 – August 2014
Madison+Main May 2013 – August 2013
Know Your Networks May 2013 – August 2013
Relevant Course Work
Market Research Client: All Dog Adventures
Researched consumer market, conducted on-site interviews, and deducted trends in the dog training, ownership and agility course competitions
Filtered creative ideas to address the needs of the client's potential customers to expand her consumer base and developed mock ad campaigns.
Gained knowledge about the demographic, socioeconomic components and the key motivators of target niche Account Management
Prepared Creative Briefs and presented information to key parties through the stages of account planning
Developed planning skills to support the agency traffic and management of agency overhead
Critiqued advertising to demonstrate differences between a successful and an unsuccessful Creative Brief Creative Advertising
Conceptualized 54 Lifesavers brand advertisements
Created 54 Levi’s Jeans Advertisements using the same exercise
Met rigorous deadlines weekly including keeping up with daily blog posts over 14 weeks Digital Branding
Explored social media and its impact on brand identity for various industries
Evaluated consistency and content management that keeps consumers engaged with the brand
Utilized HootSuite to organize the brand's digital presence and Google Analytics to measure it Education
Virginia Commonwealth University, Richmond, VA
Bachelor of Science, Mass Communications, concentration-Advertising, Strategic Communications Minor: General Business
Key Skills and Competencies
Microsoft Office Suite, Adobe Creative Suite (CS5): Photoshop, Illustrator and InDesign Google Analytics Certified, Google Adwords,
Multi-channel social media planning and execution, copywriting, community outreach, event planning, customer service, visual merchandising
Blogging, brand awareness
Key Strengths
Revenue Growth Development Marketing Brands
Brand Reputation Management
Search Engine Optimization
Social Media Marketing to include mobile and email marketing Digital Marketing Strategy and Planning
Competitive and Market Analysis
Marketing Analytics and Social Media Measurement
Organizations
American Marketing Association August 2012-Present AIGA, The Professional Association for Design August 2012-Present Workhorse Student Ad Agency September 2012-December 2013