Manager Sales

Employment History

November **** – Present:

Digital Marketing Manager, Project Manager, CMO - Nanex Company

Sites:

-nanexcompany.eu (niche - nano coatings)

-nanexcompany.com (niche - nano coatings)

-nanexproducts.be (niche - nano coatings)

-nanexproducts.com (niche - nano coatings)

Location: remote job

Started as a Digital Marketing Manager (SEO/SEM/SMM), January 2016 till present time - CMO responsible for post-Soviet countries markets. Reported directly to CEO with accountability for all marketing plans/programs, sales strategies, partnership development, and customer service/retention. Conducted in-depth market and customer research, devised advertising and interactive programs, and maintained important industry relations.

Achievements:

Led 15 person department responsible for all consumer acquisition and retention marketing, branding, corporate communications, B2B marketing and sales support, and product development.

Developed and executed all regional marketing strategies and activities for the company including 3-5 year strategic plan

Developed and managed a campaign that resulted in tripling of organic web traffic for the major site, developed b2b net greatly from 3 distributors to 13 ones.

Created and managed paid traffic campaigns resulting in sales growth of 15% via that channel only.

Increased the number of targeted organic keywords from 15 to 376 in 1 year.

Created a site template for potential regional distributors

Increased organic traffic 52%

Rebuilt company sales 25% in less than 1 year.

Developed new analytics capabilities to measure consumer LTV by marketing campaign

February 2014 – March 2015:

Digital Marketing Manager, Project Manager - Globelink International Travel Insurance

Sites:

-globelink.co.uk (niche - travel insurance, hotels booking, car parking)

-travelprotecta.com (niche - travel insurance)

-adventureinsurance.co.uk (niche - travel insurance)

Location: Mykolayiv, Ukraine (office job)

Reported directly to CEO and CTO with accountability for all digital marketing plans/programs, PPC campaigns, affiliate products development and organic traffic growth. Directed all team (6 members) activities to achieve maximum results in sales increase, clients base growth and new products development.

Achievements:

created and instituted a PR marketing turnaround program that resulted in insurance company customer base growth 27% in less than 8 months.

increased number of organic keywords the major site ranked for from 40 to 1500+

added 27 new affiliate products relevant to the major product - travel insurance and created marketing campaigns for them.

increased number of pages from 120 to 2500+

increased sales 30% in less than a year.

recovered major site from Google Penguin penalty

developed company brand and product positioning, corporate messaging architecture, and corporate and sales presentations

September 2014 – November 2014:

Digital Marketing Manager - Toronto Real Estate

Niche - real estate of Canada

Location: remote job

Performed as a SEO/SEM Manager doing basic research and audit for the client’s project. Reported directly to CEO directly.

Responsibilities:

perform complex site audit to find potential issue to fix or improve

regular .xml Sitemap generation and submission to major search engines

perform keyword research

perform competitors research

Achievements:

improved site usability, pages load speed and design template

added must-have SEO files for search engines to crawl pages properly.

increased organic traffic 12% in 1 month

increased number of pages from 11 to 56 which resulted in organic keywords number increase from 7 to 79 in less than a month

created a strategic SEO/Marketing plan for development for the next 6 months

July 2012 – January 2014:

SEO/SEM/SMM, Project Manager - Onyx Enterprises

Sites:

-carid.com (niche - car parts and accessories)

-omanadvertising.com (niche - car parts and accessories)

-my.carid.com (niche - car enthusiasts social network)

Location: Mykolayiv, Ukraine (office job)

Reported directly to CEO and CTO for all SEO/SEM/SMM plans/programs. Led a small team of 4 writers and 3 link builders to follow my strategic digital marketing plan for 1 year (“1-year Master plan”).

Responsibilities:

develop SEO strategies, implement and monitor campaigns

manage content creation

create quality backlinks manually from different kinds of resources

perform site analysis, keyword research and mapping, and assess link building opportunities

manage forums threads and posts, post product updates, communicate to customers

perform competitor SEO research

manage Q&A resources

manage crowd marketing campaigns

help promote Facebook business page

create meta tags for multiple new pages

prepare analytics and ranking reports

nurture client relationships and develop relationships with new clients through thematical forums (250+)

manage Youtube channel

keep up-to-date with constantly changing technological and search engine trends, algorithms and ranking factors

managed development of my.carid.com social network (created from scratch)

Achievements:

Youtube channel number of videos increased from 15 to 650+ bringing much more social traffic and sales/conversions

helped to recover from Google Penguin penalty (it took 5 months)

my.carid.com social network became a great success

organic keywords positions improved greatly

presented 5-7 ideas for top management in various projects.

Managed a $8 Million spend for advertising, PR and customer relationship development.

Designed and implemented digital and social media strategies with a focus on consumer retention, SEM, re-targeting and display marketing.

Generated over $15 million in revenues during the first year

April 2007 – July 2012:

Customs Clearance Department Manager - PepsiCo

Dep: customs clearance

Location: Mykolayiv, Ukraine (office job)

Responsibilities:

documentation preparation and translation

phone and e-mail communication with foreign clients

deal with state organizations for getting different approvals for import/export goods

drivers guidance through the whole process

manage warehouse issues with export/import goods

be ready for overtimes

communicate with other departments involved in the process

take part in Dep and general meetings

Achievements:

created a new analytical tool for data sorting

automated 30% of my job activities

increased documentation management/preparation 33%

developed a new approach to regulations stamps getting resulting in 25% fuel reduction and better time management

Education

Master of Arts (English and German languages, American Literature)http://www.careerfaqs.com.au/courses/marketing/bachelor-of-business-marketing/

Suhomlinskiy University of Nikolaev, Ukraine

Graduated: 2006

Technical Skills

Languages: English (advanced), Ukrainian/Russian (mother-tongue), German (basic)

Tools: SEMrush, Ahrefs, Majestic, SeoMoz, SEOquake toolbar, Google tools (Adwords, Analytics, Webmaster tools, Trends, Shopping, Keyword Planner,Search Console), Hootsuite, Wayback Machine, Keywordtool.io, Bing Webmaster Tools, Bing Ads, Screaming Frog and some smaller ones.

Skills: Agile, Analytic, Angular.js, CPA, CSS, GWT, GA, HTML, HTML5, Jira, Kanban, Management, MySQL, Photoshop, PHP, PPC, Project management, Research, Scrum, SEO, SEM, SMM, Strategic planning, Windows, Wordpress, XML

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