Sales & marketing medical devices professional

HOSAM E. ELSEBAKHY

Location: **** Bentley Dr.

Mississauga, ON

L5M 6V8

Mob: +1-647-***-****

Email: **************@*******.***

SALES & MARKETING PROFESSIONAL in medical devices industry for 14+Y

Areas of Expertise:

Competitive Market Expansion

Business

Operations

&

Diabetes

New Business Development

Strategic Planning

Hospital Consumable

Strategic Business Planning

Documents & Reports

Medical Devices.

New Initiatives

Communication Management

Target Marketing

&

Relationship Management

Surgical OR

Penetration

Budgeting

Vascular Therapy

Competitive Sales Analysis

POCT

Portfolio Management

CAREER HISTORY

- Medtronic - MITG, KSA-

Market Development Manager – Surgical Solutions &Vascular Therapy (VT) (April 2012 – June 2016)

Key Results Areas:

Develop and enhance Surgical Solutions & VT portfolios (sales and marketing) in KSA, through relationship management of Key contacts.

Harmonize the business model, support, develop & motivate distributors’ teams in KSA to achieve the local and ex.

Basel budget.

Manage key tenders in KSA (SGH, NGHA and MODA).

Lead the development of strategy to determine the overall opportunity for company products, with recommendations on initial and ongoing portfolio of projects for development and launch.

Identify, develop and launch market development programs that will result in the realization of new business for the company. Generate growth and new demand for products and identify & implement programs that generate new and sustainable growth.

Manage competitive intelligence gathering and dispersion. Manage efforts in understanding appropriate commercial and technical challenges and opportunities.

Key Highlights:

Played a key role in increasing Medtronic MITG KSA market share from 9% to 43% in four years. Over achieved the ‘to market’ and ‘in market’ budget for 4 consecutive years.

Successful in achieving 105% of the country marketing plan (Master classes, clinical immersion, mentorship programs and local workshops).

Excellent portfolio management record from 2012 until 2016, achieved this through achieving all franchises budgets (Bariatric, Sutures, Soft tissue mechanical, Bio surgery & vascular therapy).

Successful setting and implementation of the marketing plan for the local business model for BS (Blue Sky) project. Tenders Won:

SGH tender (General & Cardiac) for two subsequent years.

NGHA tender for 3 years award.

Key MODA tenders (RKH – KFAFH – SRAFH).

-COVIDIEN CO., KSA-

Clinical Education Manager, Bariatric Surgery - (Nov 2009 to March.2012)

Key Results Areas:

To provide an educational training experience that provides participants with the ability to learn the safe and effective use of our instruments that lead to better patient outcomes.

Develop and enhance Clinical Education levels for KSA customers Surgical Business portfolios in KSA, through relationship management of Key contacts.

Product training and opportunity approach and evaluation and Harmonize the business model distributors’ teams in KSA to achieve the local and ex. Basel budget.

Incountry & international Activities planning (Clinical immersions, Mentorships, Masterclasses). Manage internal expert contracts for local activities.

Marketing & Clinical Education collaborates… Develop courses goals and objectives, Identify Course Director &

Faculty, Create course outline & structure and Establish budgets & program dates.

Manage all aspects of the training event, including working with the course director & faculty, lab and training facility, and supervising attending sales reps..

Audits the events to ensure the outcome is aligned with course objective.

Processes and analyzes all courses evaluations, which are reviewed and modify to improve future programs. Regularly surveys courses participants to measure courses effectiveness.

-ROCHE DIAGNOSTICS, KSA-

* Hospital sector Manager, POCT & Diabetes Care products (Oct. 2002– Apr 2009)

Key Results Areas:

Manage institutional & tender business in KSA.

Manage, train & encourage institutional team in KSA to achieve the local and ex. Mannheim budget.

Develop comprehensive strategic business plans for both near and long-term growth while identifying and developing customized opportunities that include product, promotion, and field differentiation.

Manage marketing plans, tactics and strategy for the company portfolio and local & international studies in KSA

Ensure medical and product training for all DC team and education (chronic diseases) training for Top customers in KSA.

Implement code of ethics for Roche DC in KSA. Member of the marketing committee in the Gulf region.

Key Highlights:

Brand market leader (Accu-Chek) within the last four years.

Introduced the new marketing concept (circle of care) as a brand and market differentiator against the competitors.

Ensured excellent portfolio management for 2007 and 2008.

The most successful product launch campaign within the Middle East (Accu-Chek Go).

Achieved the highest record for number of trainings in medical and education among the international agencies during 2007 and 2008.

Took part in and delivered Eminence, ROSSO and GV studies (as international studies). Supported local team to achieve highest record in medical background knowledge in GCC.

Increased Roche DC market share in institutional business by 3% (current market share 56% in units). Team motivation and development to achieve 2007 and 2008.

Implementation and follow up of company code of ethics in KSA.

-J&J EGYPT-

Key Account Manager- Diabetes Care products (Feb 2001 – Aug 2002))

Key Results Areas:

Manage Life Scan products sales and promotion in the mentioned areas and major institutional tenders in the same area.

Penetrate targeted accounts and drive profitable growth.

Initiate and develop relationships with key decision-makers within assigned accounts through frequent contact and communication.

Initiate and develop creative value added programs or trade promotion tools within approved budget guidelines to ensure market share growth in support of negotiated contracts.

Ensure achievement of market budgets and implemented the company strategy. Conduct educational training.

Key Highlights:

Achieved area plan and marketing budget

Maintained One Touch brand market leadership.

Won two major tenders (Int. Med. hospital and Pediatric hospital)

Education

Academic:

Faculty of Medicine, Tanta University (1994-2000) Medical Doctor.

Tanta University Hospital, as House Officer, Post-graduation training period (2000 - 2001)

PERSONAL INFORMATION

Date of Birth: 27 Dec 1976

Married + 2 kids

Language: Fluent in English, Arabic & French fair

Passport valid till 2021

Nationality: Canadian

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