Marketing Sales

CLINT HUGHES

www.linkedin.com/in/clinthughes **************@*****.***

www.clinthughes.com Plano, Texas 75093 972-***-**** http://www.hellophello.com/hi/clinthughes

CMO / SVP / Vice President of Marketing – B2B or B2C

Data Decisions Strategy Tactics Execution Tracking ROI Repeat

Few Marketing Executives know Digital Marketing “from the code level up” and are capable of drilling all the way down to work on html code for SEO, if needed. With over 18 years of “hands-on” Digital Marketing experience in B2B, B2C and B2B2C, I know what the team, the tech and the digital vendors should do and how they should do it, making me a unique leader/mentor of the team and manager of the resources.

APMEX (the world’s largest B2C online eCommerce site for investor’s to diversify their portfolio)

1) Overhauled the PPC structure from over 26,000 to 2,500 keywords and grew revenue from $700 million to $1.4 billion in one year, using just a $6 million AdWords budget. I was able to increase the AdWords buy from $50,000 to $600,000 monthly by using my “Zero-Balanced-Budgeting” tactics.

2) Using my “Above the fold” PPC and SEO tactics, I was able to drive calls into the Sales team increasing the Sales Department’s percentage of corporate revenue from 2% in 2010 ($14M) to 27% in 2011 ($378M)

3) We also launched the world’s largest mobile eCommerce site for that sector and increased revenue from $100 million to $170 million per month.

4) Doubled email revenue from $10 million to $20 million per month, within the first two months.

MediGain (a B2B healthcare services provider) built the entire Lead Gen and Content Marketing engine.

1) Using Inbound/Outbound Marketing Automation, within the first 9 months created 10X the number of Leads than had been created in the previous 9 years. Grew revenue from $3 million to $50 million in three years.

2) The full array of Content Marketing from SEO and PR, to social posts, blogs, eBooks, and webinars.

I’ve been riding this wave of digital Marketing transformation from the very beginning, from spearheading DirecTV/Primestar’s entry into eCommerce to creating/executing some of the first mass email marketing. Drove customer base from 400k to 10M+ through 2,500 direct sales reps and 5,000+ retail locations in over 97 Nielsen markets through DRTV, DR radio, DR print, outdoor, promotions, events, and sales support.

Due to my successes as the VP of Marketing at MediGain, I was asked to speak at the B2B LeadsCon in NYC on "Lead Acquisition: Finding the Right Prospects" - helping my Marketing Executive peers understand how social, mobile, SEO, and lead nurturing can drive client acquisition.

Following that, I was asked to present for a FierceCMO international webinar on the topic of “Boosting B2B Demand Gen Efforts” instructing BOTH B2C and B2B marketers, on the newest technologies and best practices for leveraging these technologies to manage the customer experience and drive sales.

At the SMU–Cox School of Business (one of the top programs in the world per Bloomberg Businessweek) I have been mentoring future CMO’s on leadership and digital marketing for over 16 years.

Traditional Marketing? I can also write, direct, produce, place and track, TV, radio, print and outdoor.

I would welcome the opportunity to discuss with you how I can impact your client’s growth. I can be reached at 972-***-**** or **************@*****.***.

Sincerely,

Clint Hughes

CLINT HUGHES

www.linkedin.com/in/clinthughes **************@*****.***

www.clinthughes.com Plano, Texas 75093 972-***-**** http://www.hellophello.com/hi/clinthughes

CMO / SVP / Vice President of Marketing – B2B or B2C

Data Decisions Strategy Tactics Execution Tracking ROI Repeat

Strategic Marketing Executive with a history of tremendous success in B2B / B2C digital and traditional marketing; deep understanding of SEO and PPC from code level up. Creates and executes integrated marketing strategies that have driven revenue to surpass $1.4B. Blend of start-up and Fortune 500 experience, bringing unique experience in all marketing channels. Pro-active member of the Executive Team and builds alignment with internal and external stakeholders to accelerate profitability through drastic gains in marketing campaign ROI. Highly skilled in creating brand messaging that radiates within target audiences and influences consumer behavior.

Marketing Automation & Attribution

B2C and B2B Strategic Marketing

Public Relations and Media Relations

Digital Marketing, PPC, SEO, SEM, SMM

Lead Generation / Customer Acquisition

Revenue Growth with P&L >$50 million

TV, radio, print, affiliate, outdoor

Strategic Alliances/Biz Dev

CRM Implementation/Management

Select Career Highlights & Professional Impact

Built marketing infrastructure for MediGain, a B2B healthcare services provider, developing and executing marketing strategies that have increased revenue from approximately $3M to nearly $50M in 3 years.

Doubled revenue from $700M to $1.4B in 1 year and generated significant ROI at APMEX, the world’s largest eCommerce site for B2C commodities, utilizing strategic, digital, omni-channel marketing.

Data Drive Thru (a CE technology start-up) from Concept to Launch to International distribution/sales and $10 million in revenue in 18 months.

Professional Experience

MediGain Plano, Texas 2012 to Present

B2B healthcare services provider reaching $50M and approximately 800 employees.

VP of Marketing

Oversee all aspects of marketing strategy and serve as strategic member of Executive Team, ensuring alignment of marketing efforts with business objectives. Directs digital and traditional marketing disciplines, public relations, strategic alliances, internal and external communications and partners.

Built marketing department from ground up to 9-person team, key in achieving revenue gains of 10X over 3 years.

Redesigned website to focus on lead capture, eliminating antiquated lead generation process; increased website traffic by 100X leveraging SEO and SMM strategies.

Grew lead generation by 10X versus previous 9 years in first 9 months of hire.

Identified and nurtured strategic alliances, producing 25% of total corporate revenue.

Produced 20% internal growth year-over-year for 3 consecutive years and attained 135% of annual sales targets.

Introduced Salesforce CRM to hold all client related data in single repository; enabled scalable growth of company.

Doubled organic search visits and leads annually through development of all content marketing.

APMEX (American Precious Metals Exchange) Oklahoma City, Oklahoma 2010 to 2012

World’s largest B2C ecommerce retail website for consumer financial services and precious metals investing.

Senior Vice President of Marketing

Recruited to address gaps in marketing strategy and execution; guided marketing efforts across PPC, SEO, SMM, mobile, affiliate, and offline advertising channels. Grew team from 6 to 12 marketing professionals.

Increased revenue by 100% to $1.4B in one year through complete overhaul of PPC and SEO structure of website; increased ROI by 113% and lowered CPA by 26%.

Doubled emailed revenue from $10M to $20M per month and grew social media channel from zero to $5M.

Reinvested ROI from newly created PPC strategy into high-value keywords, growing PPC spend from $50K to $650K per month while boosting overall revenue significantly.

Launched global mobile ecommerce site with shoe string budget of $270K and in accelerated timeline of 10 days; attained record-setting $170M in monthly sales and gained national TV exposure on Bloomberg and CNN.

Positioned company in Top 3 organic results for Google, driving thousands of clicks and millions in revenue.

Introduced affiliate channel, delivering $1M per week in incremental sales.

Achieved 300% improvement in rate of registrations by creating and implementing acquisition and cross marketing program, “Register to Win a Gold American Eagle Coin” promotion.

Data Drive Thru Dallas, Texas 2005 to 2010

Start-up B2C consumer electronics hardware and software company.

Senior Vice President of Marketing

Collaborated with company founder and developed business plan and investment presentation for innovative product; drove entire marketing function to bring product to market.

Launched product with minimal $200K budget utilizing guerilla marketing tactics; accelerated revenue to $10M within 18 months and product (The Tornado) received numerous industry awards.

Secured finalist position and won Yahoo Tech’s Last Gadget Standing at CES; gained TV exposure through interview with CNN, driving $82K in revenue in 52 seconds.

Represented company and product on QVC, selling $2M in 93 seconds with best premier in 17 years at QVC.

Generated 70% of company’s first year revenue and expanded distribution internationally at 6K+ locations.

Clint Hughes Consulting Plano, Texas 2001 to Present

Chief Consultant & Owner

Providing marketing insight across several disciplines for companies in several verticals. Select client highlights include:

JM Bullion - Company reached #1 in organic search for several keywords after implementing my “Above-the-Fold” strategy, meeting their $10K weekly sales target within 2 weeks of launching SEO and PPC campaigns.

CGT Health - Developed patent, and go-to-market strategy for a device to treat Carpal Tunnel Syndrome.

Walc - Provided marketing advisory services for new ground-breaking mobile app.

Precis, Inc. - Doubled revenue to $2M per month and reversed declining sales in 5 months; created direct-to-consumer product offering and direct response campaigns winning National Marketing Award in 2006.

Axcess, Inc. - Served as acting VP of Marketing and increased sales by 20%.

DirecTV / Primestar Dallas, Texas 1995 to 2001

Digital satellite television provider with peak revenues nearing $8B.

Director of Marketing

Guided corporate marketing strategies and plans for multi-state regions. Navigated several company reorganizations and played key role in increasing subscriber base from 400K to over 10M households. Directed over 200 marketing promotions annually, working collaboratively with agency partners 0n $50 million budget.

Drove sales through 2,500 direct sales reps and 5,000+ retail locations in over 97 Nielsen markets through DRTV, DR radio, DR print, outdoor, promotions, events, sales support and sales training.

Spearheaded company’s expansion into email marketing and ecommerce.

Wrote the corporate manual, “Advertising with DirecTV / Primestar…1…2…3” used to train field sales personnel and independent distributors on a layered marketing/branding campaign, local/regional rolling up to corporate.

Attained $3.5M in advertising coverage for DirecTV 500 with minimal budget of $400K.

Education & Professional Development

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