Digital Marketing

MARGELINE THOMAS

Creative & analytical marketer with a passion in developing digital strategies to maximize brand value for career success. PROFESSIONAL BACKGROUND

Digital Marketing Experience

Assisted in developing ADRA Int’l Marketing Department’s 5 year strategic plan and KPIs, specifically to increase and personalize online giving, awareness and continue to build advocates and brand ambassadors.

Enhanced various areas within our CRM, to improve accuracy and efficiency in reporting, and maintain a current donor database. Working proactively and collaboratively with the digital strategist, web developers and senior staff these improvements resulted in 88% increase of online donors, 80% new recurring donors, and a total growth of 55% of gifts given online in 2015 versus 2014.

Social Media Experience

Create social media campaigns (organic & paid) for various Washington Spanish SDA Church events and engagement posts. Maintain Washington Spanish’s multiple social media platforms. WS’s [In]Finite’s platform saw an increase in activity (reach & shares) of 187% since 2015 and increase of 100 followers in 2016 compared to previous year.

Assisted with email marketing campaigns (testing, copy edits, and target audience test), and email auto-responders for monthly donors in efforts to maintain loyalty.

Website Management Experience

Update and monitor ADRA’s CMS and collaborate with other teams to overcome larger issues.

Liaise User Experience opportunities from ADRA donors to digital strategist, web developers and senior staff to enhance the User Interface design and ease processes.

Work in collaboration with web developers, content manager and digital strategist to develop and implement wireframes for various areas of the website that promote awareness through storytelling, informational aspects needed for government agencies, and resources.

PERSONAL STRENGTHS

Adaptable to new technology

Independent and team player

Exceptional customer service

Highly responsible and ethical

Organized and motivated

SKILLS & TOOLS

SEO Tools

Email Marketing

Social Media

Project Management

CMS

CRM

Google Analytics

EDUCATION

Coursera 2015

Northwestern University

Digital Marketing 2016

General Assembly, Washington DC

Creative & Content Workshop 2016

General Assembly, Washington DC

Major: Marketing 2017

Minor: Digital Design & Web Tech 2017

University of Maryland University College

LANGUAGES

***************@*****.*** 703-***-****

EN ES

***************@*****.***

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