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Marketing and Communications Expert

Location:
Atlanta, Georgia, United States
Posted:
January 06, 2017

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DAVID HONEYCUTT

**** **** **** ***** *******, GA 30350 acx49e@r.postjobfree.com 323.***.****

Marketing innovator with proven abilities in creating and executing marketing strategies, developing new business and managing customer relationships. Skilled in conceptualization, design and implementation of successful strategies to drive brand awareness and increase sales. Managed graphic designers, copywriters and third party agencies while concurrently overseeing multiple marketing projects with focus on targets, deadlines, campaign budget and return on investment to increase company's annual revenues.

Direct Marketing

Media Purchasing & Placement

Public Relations & Agency Management

Advertising/Social Media Marketing

Strategic Marketing Planning & Execution

PROFESSIONAL EXPERIENCE

Corporate Marketing Services Manager Goodwill Southern California Adapted to new situations and competing tasks to meet deadlines and actively responded to each new project with the same care and attention to evaluate, develop and meet marketing strategies and communications to promote Goodwill Southern California to career seekers and the business community through media relations, partnerships, presentations, and advertising.

August 2013 – July 2016

Coordinated annual marketing plan for company and developed respective sales and marketing collateral.

Produced and acted as corporate representative at grand openings, community and business events.

Identified and developed internal success stories for public distribution.

Identified external awards opportunities and corresponding candidates, and completed application and materials submission.

Updated marketing collateral through the use of design software.

Identified and developed community relations opportunities.

Generated copy and design for marketing/presentation materials for flyers, brochures, newsletters and targeted mailings that included firm history, personnel resumes, services and project descriptions.

Oversaw the editorial and graphic production, research, QA/QC process for all written materials.

Developed press releases and advertising for projects, new technologies, services, key hires. Director of Marketing Lewis and Lewis Insurance Agency Provided rigorously detail-oriented, organized management of professional development and coordination of productivity of 6 staff members to successfully meet client needs with accurately-focused strategies. July 2002 – August 2013

Headed company communications: wrote, edited and organized product/program descriptions, internet research and QA/QC process for all written materials.

Prepared copy for and redesigned all company-wide insurance applications.

Coordinated budgeting, client tracking and vendor relations to facilitate a successful workflow.

Ensured personnel provided highest quality customer service.

Focusing on client needs, regularly monitored and communicated effectiveness of insurance products.

Conducted primary and secondary market research.

Managed client, corporate and third party vendor relations.

Corporate Communications

B2B Marketing

Budget Management

Copywriting/Editing

Brand Management

acx49e@r.postjobfree.com 323.***.****

Director of Marketing Kosmont Companies

Being results oriented, focused on outcomes to identify and overcome barriers to successful project completion with consistent respect for high quality standards despite schedule pressures to develop corporate materials addressing business and marketing strategies to meet company’s needs. April 2001 – July 2002

Managed daily departmental function and developed marketing collateral such as proposals, targeted mailings, corporate brochures, capability sheets and print advertising for timely delivery.

Maintained complete control of proposal process: “go/no go” decisions; leads & fees; project meetings; conceptual development of strategy; production calendar; production of media of sale (Letters of Interest, Statement of Qualifications, Proposals, Presentations).

Developed clear, concise communication solutions to meet company issues, needs and targeted marketing and advertising outcomes.

Developed and ensured proper delivery of marketing collateral such as proposals, targeted mailings, corporate brochures, capability sheets and print advertising.

Generated press releases and advertising for project wins, new technologies, services, key hires.

Lead a complete redesign and rewrite of company website.

Developed company databases to target client population. Marketing and Communications Manager HNTB Corporation Managed professional development and coordinated productivity of staff by providing clear objectives, expectations, feedback and effective mentoring.

April 1998 – April 2001

Coordinated budgeting, client tracking, interview strategies and vendor relations to facilitate the marketing strategy of a multi-office/multi-discipline effort with effective communications.

Maintained complete control of proposal process: “go/no go” decisions; leads & fees; project meetings; conceptual development of strategy; production calendar; production of media of sale (Letters of Interest, Statement of Qualifications, Proposals, Presentations).

Wrote and edited firm history, project descriptions, service line descriptions, resumes, editorials, HNTB West Division Newsletter and all other written materials.

Identified, designed and wrote advertising articles for publication in industry and non-industry media. Human Resources Communications Consultant Towers Watson Consulting With strategic analysis and creative thinking, related short-term actions to long-range plans to focus on client issues to make communications decisions for clients such as Johnson & Johnson, Northrop Grumman, Litton Industries, Hilton Hotels, Toyota Motor Sales and Sony Pictures Entertainment. May 1996 – April 1998

Analyzed and developed appropriate strategies for diverse clients by composing communications that matched the message to the target audience facilitating exchanges of ideas and information.

Considered client’s systems, needs and desired outcomes to develop communication solutions through the writing and design of newsletters, brochures and other written communications.

Translated client needs into a detailed plan of action that included strict timeframes, budget, resource allocation and ROI to successfully complete the project.

Managed resources/tools/people to bring projects to completion and ensure that they met time/cost targets and informed client on progress.

EDUCATION

Bachelor of Arts Journalism Minor in English

University of Georgia



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