THOMAS PATRICK KELLY

516-***-**** Kings Park, NY acx3qp@r.postjobfree.com https://www.linkedin.com/in/tom-kelly

DIGITAL MARKETING / PRODUCT DEVELOPMENT

Strategic Profile

Successful senior leadership and entrepreneurial track record as Sales Champion, Early Adopter, Digital Marketer and Change Agent. Results-focused skills in generating revenue, expanding market footprint, improving brand position and deploying innovative media solutions. Highly skilled in new business development, multi-account oversight, enterprise solutions, data review and organizational streamlining in evolving new media eco-systems. Widely recognized by executives for comprehensive expertise in contributing to long-term success, pursuing new opportunities and navigating the entire deal lifecycle.

Solid expertise in identifying, estimating, negotiating and following up on significant opportunities and complex contracts with executive management, investors, vendors, industry entities and other key decision-makers; fully accountable for P&L, budgeting, account retention and cost controls.

Proficient in dealing with business partners, multiple departments, contractors and diverse internal resources in planning and executing mission-critical programs and enterprise solutions.

Results-oriented formation and delivery of profit-building initiatives, business plans, pro forma documentation, accurate executive reports and continuous improvements.

Timely completion of major deals, detailed proposals and regional marketing campaigns in full compliance with client requirements and technological resources.

Self-motivated to achieve maximum performance, ensure timely project completion, maintain peak quality standards and meet aggressive growth objectives.

Core Competencies

New Business Development ● Strategic Planning ● Profit Building ● Territory Management ● Market Analytics ● Video Marketing ● Vendor Relations ● Digital Marketing ● Mentor/Coach ● Emerging Technologies ● Account Portfolio ● Operational Streamlining ● Buyer Liaison ● Market Trend Review ● Market Knowledge ● Video Production ● Contract Negotiations ● Client Relations ● Branding Strategies ● Content Management ● Social Media ● Product Development

Employment & Accomplishments

Wisechoice Software / RightClick, New York, NY (2014-Present)

Senior Business Development Manager

Currently selling and supporting RightClick software to the luxury diamond, jewelry and gem industry. Deploy expertise in lead generation, RFP/RFIs, deal negotiations and customer satisfaction.

Targeted and followed on a wide array of prospects, from start-ups to multinational jewelry manufacturing, closing over 100 new accounts during tenure.

Applications included buyer proposals, CRM opportunity analysis and direct-to-order, along with complete reports, accounting and data analysis.

Searchlight Technologies, New York, NY (2011-2014)

Sales and Account Manager

Responsible for all aspects of new business development and product launches encompassing web mobile, video, SEO/SEM, PCC, content management, reputation monitoring and data-driven advertising solutions.

Succeeded in organizing and executing disruptive business strategies, unique consumer-driven campaigns and social engagement practices with deep focus on real-time ROI.

AOL / Patch Media, New York, NY (2010-2011)

Senior Advertising Sales Executive

Coordinated all aspects of selling and supporting a full suite of digital media products, including banners, daily deals, email, video, mobile, social media, SEO/SEM and directory management to local and national clients, including agencies. Established and nurtured deep relationships with key decision-makers through tradeshow and networking groups. Keynote speaker at special events and public venues.

Headed the launch of AOL’s Patch network to SMBs on Long Island, selling $200K in directory and banner sales.

Gannett, New York, NY (2009-2010)

Local Sales Manager – Clipper Magazine

Given a local territory and drove sales of print display advertising and coupon products through print, online, mobile and email venues.

Consistently met or exceeded monthly performance goals; specially chosen to mentor and coach new sales reps in all products and processes.

Nielsen, New York, NY (2004-2009)

Special Projects Sales / National Account Manager

Prospected for and generated optimal revenue through sales of newsletters, display advertising, email campaigns, digital/video media and tradeshow participation. Utilized Claritas Prizm profiling application for geo-targeted segment marketing efforts.

Conceived, created and sold the first B2C retail marketing web program; personally closed over 100 contracts within one year, generating $400K in new business.

Succeeded in closing $200K in additional business through trade sponsorships, newsletter and Claritas demographic profiling solutions.

WorldCom, New York, NY (2001-2004)

Major Account Executive

Responsible for sales and introduction of local long-distance, T-1 lines, VoIP, video conferencing and co-location data warehousing services.

Ranked among top regional performers and earned monthly awards for two straight years.

DoubleClick, New York, NY (2000-2001)

National Account Executive

Performed aggressive sales and delivery of banners, buttons, email and DART targeting/reporting services across the new Sonar Network.

Profitably sold $500K in online banner display advertising within first ten months of hiring; selected as part of initial sales team that introduced the Sonar Network solution, consisting of over 500 sites delivering over 100K impressions each month across 25 verticals.

Education

BA – English/Communications (1996) St. Bonaventure University, Allegany, NY

- Concentrations in Marketing and Philosophy

- Dean’s List; Graduation Commencement Speaker; Student Mentor.

Professional Training & Activities

Fully proficient in MS Office Suite, Salesforce.com, Atlas, Omniture, Ad Relevance, Sellerscrowd.com and related software.

Courses in RTB, demand & supply side marketing, creative deliverables, data analytics and other areas.

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