Karin J. Miklos C:

916-***-****

**** ****** *** *: 208-***-****

Sacramento Ca 95821

acx3kv@r.postjobfree.com

PROFESSIONAL SUMMARY

Strategic marketing executive, skilled in business development, budgeting,

contracting, operations, digital, healthcare and media. Professional skills

include the development of successful marketing initiatives, Customer

Relationship Management (CRM), UX/UI, omni-channel digital strategies,

customer experience, membership programs, branding and advertising.

Personal characteristics: Innovative, entrepreneurial, driven, articulate,

organized, analytical, collaborative, accountable, ethical, with strong

leadership skills.

EMPLOYMENT

7/07- Current Digital Ecosystem Director, Sutter Health

System

Responsible for marketing strategies that consistently exceed annual

business targets by attracting and retaining customers. This role

leads the vision, strategy and activation of one of the largest

digital platforms in healthcare; delivering omni-channel experiences

and "always-on" patient engagement that drive better health outcomes

and maximize lifetime value for Sutter Health. Established a Digital

Center of Excellence that is continuously evolving UX/UI, digital

capabilities and establishing new standards and best practices across

integrated customer experience planning; Media, Content, CRM &

Consumer Segmentation, Data Analytics & Insights, Marketing

Technologies and Platforms. Hired as the Director of Consumer Strategy

& Marketing. Sacramento CA

3/06-6/07 Account Director, Ricochet Partners

Accomplishments include the design and development of the

agency's internal structure and client projects. Responsibilities

include, project management system design and implementation. Client

engagement, including business plan development, marketing plans,

brand development, creative briefs, copywriting, sales materials and

advertising creative for print, TV & radio. Daily management, staff

and client interface. Portland OR

7/00-12/05 Marketing Director, Usher Group

Accomplishments include the design and development of

international marketing materials for Italian clients while based in

Rome. These materials include business plans, communication collateral

in several languages, web page design in English and Italian, tourism

materials for foreigners', short and long-range strategic marketing

plans. U.S. projects include, marketing and business development

activities for healthcare, consumer goods and legislative tracking.

Rome IT

4/99-5/00 Provider Contracting Manager for Louisiana,

Foundation Health

As the State contracting representative, accomplishments include the

building and maintenance of provider networks for the Federal Service

Division of Foundation Health. This includes identifying potential

healthcare providers, cultivating relationships and negotiating

contracts with individual practitioners, facilities and ancillary

service providers. Educational workshops were given for providers

throughout the State regarding policy, billing and problem resolution.

Provider site evaluations were conducted to insure contract

compliance, standards of care and corrective actions when appropriate.

Shreveport, LA

2/96-3/99 Regional Marketing Director, LA & TX, AMEDISYS Inc.

As Executive Director, responsibilities include increasing

regional homecare and medical staffing

agency market share and revenue. Achieved through the development

and implementation of aggressive

strategies, 113% revenue growth achieved in the first year of

management. Additional responsibilities include the negotiation

and fulfillment of local and regional hospital and private-duty

medical staffing contracts. Hired as Area Marketing Director and

promoted 6/97. Shreveport, LA

11/93-5/00 Marketing/Operations Director, Stephens Radio Inc.

As a consultant to the owner, responsibilities included driving

market share via aggressive marketing strategies, creative

publicity activities, public relations, advertising and format

positioning for two active class C stations. These strategies

included unusual station identity campaigns, station branding,

concerts, billboards, television spots, on-air talent acquisition

and promotional items for both the Texas and Louisiana markets.

11/93-2/96 Full time position managing the construction of new

station. Beaumont TX & Shreveport, LA

8/92-10/93 Director of Business Development, Southeast Texas

Rehabilitation Network

Responsibilities include revenue development, via marketing

strategies, for a network of seven inpatient and outpatient physical

rehabilitation facilities. Key accomplishments: Development and

implementation of census building strategies; Development of all

branding, advertising, marketing and educational programs; Contracting

with PPO's, HMO's and TPA groups for delivery-of-service agreements;

Directing the Advertising Agency interface and all aspects of the

Marketing, Public Relations, Admissions, PBX and Transportation

departments. In addition, new programs were researched and implemented

including a Disabled Driver Retraining Program and Regional Hand

Center. Beaumont, TX

EDUCATION

2000 MBA, Entrepreneurial Focus, Frost School of Business, Centenary

College of Louisiana

1986 BA, Communications-Public Relations, Minor in Business and

Psychology

California State University, Chico

Volunteer

1994-6 Contemporary Art Board Member Shreveport LA

1982-4 Founding Board Member MADD, Chico Chapter

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