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Sales Marketing

Seattle, Washington, United States
January 02, 2017

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KIM HEUSS 206-***-****

Strategic Marketing Leader

Dynamic results driven operations/marketing leader. Able to see the big picture and build a road map that will help leverage goals, strategies and impressions both internally and externally. Extensive experience in delivering results, improving community awareness and building business unit communications, marketing plans and sales strategies. Cross functional team player with proven track record of managing multiple business divisions on both a national and International level.

Core Competencies

B2B and B2C sales and marketing

Strategic planning, event management, product/brand launch

People development, budget creation and project management

Advertising placement and design oversight

Online and traditional media management

Communications leadership (internal messaging, executive positioning and community outreach)

Sales generation and data monitoring

Professional Summary

Catholic Health Initiatives 7/2010-12/2016

VP of Sales & Marketing

Responsible for the revenue generation and marketing of a $150M+ company. Development and execution of the communications, marketing and sales strategies. Oversaw collateral development, marketing, advertising, brand launch, research, sales, and community engagement. Provided leadership and strategic direction to maintain the sales, marketing and communications infrastructure, budgets, and branding systems for the organization. Member of executive leadership team reporting to CEO. Responsible for 47+ permanent team members and 10-25 seasonal staff across seven states. Managed brand creation and launch for six brands in less than two years, and led all re-branding work for initial anchor brand.

Developed sales and marketing efforts that resulted in growth rates of 45% in new membership.

Created campaigns that resulted in new lead generation of nearly 70% from previous years, inclusive of online, direct mail, TV and print.

Led the successful launch of new company branding campaigns; inclusive of logo development, collateral, signage, messaging, and advertising efforts.

Developed and launched award winning member magazine- Partners in Health. Created editorial outline, managed call-to-action options allowing for promotion of programs, services, and health education updates. Magazine has been recognized with eight international awards since inception.

Oversaw the development of the creation and management of 14 websites, digital messaging/touchpoint strategies and community brand positioning resulting in 88% increase in online engagement.

Hired and managed agency resources for media buying, direct mail, design, and promotions.

Launched CRM system leading to improved KPI reporting, campaign tracking and improved sales conversions.

Created a customer retention and engagement strategy inclusive outreach, engagement events and member advisory committees. Annual retention rates ranging from 85-95+%.

Created external events and collateral that increased engagement by 60% within first six months of use.

Supported product launch, set pricing strategies, and developed individual sales plans across seven states. Annually meeting or exceeding sales targets.

Managed annual budgets ranging from $1M- $12M across all markets.

Actively participated in regional and national conferences as panel expert or guest speaker.

Colliers international 4/2006- 8/2009

Vice President of Marketing & Communications, North America

Developed and managed initial marketing and communications department, set annual goals and created operating budget. Direct supervision of 15 regional and local marketing team members and matrix leadership to 70 marketing/communications coordinators. Managed internal and external communications, oversaw PR work and collateral development for Canada and U.S. markets. Successfully managed and lead within a highly matrixed organization. Ensuring all B2B materials, presentations and resources were accurately representing each market and product/service lines.

Raised national awareness of company platform by 60%. Created the first (industry facing) client magazine for real estate clients (Knowledge Leader) with a circulation of 50,000 in North America. Launched magazine website, created advertising sales plan, editorial outlines and trade sales exchange program.

Led corporate communications including strategic planning, media oversight and program promotions.

Oversaw the development of internal communications tools to leverage company messages across multiple business lines (including company newsletters, intranet resources and senior executive videos).

Directed communications for integration of six acquired companies within 12 months. Managed branding plan and launch. Developed brand positioning strategy, customer engagement and brand ROI reporting tactics.

Generated over $29M in new referrals as result of the creation of annual client event (Knowledge Forum). Developed content for three conference, reviewed speeches, and presentations, as well as managed speakers, planning, activities, promotions, and ROI study.

Executive team member facilitating national company meetings, developing marketing for national events and large scale promotions/sponsorships.

Designed and hosted first annual international communications/marketing conference allowing for best practice sharing, skill building and brand building among all marketing’s and all marketing staff in US and Canada. Due to first year program success, the event was taken across global markets.

Oversaw the creation of product line and service specific materials, websites, collateral, online messaging, advertising, and direct mail resources.

Washington Technology Center 9/2003-4/2006

Director of Marketing & Communications

Developed and led marketing & communications department for statewide technology agency. Led company-wide communications, public relations, and government messaging. Supervised re-branding campaign to include the creation of positioning statements, brand values and launch of company website, collateral and messaging.

Oversaw focus group interviews and market research to support launch of new programs.

Developed annual communications and outreach strategies that led to increase exposure of the brand by 27% or greater annually.

Increased stakeholder engagement by 40% by providing leadership/project oversight for 23 annual events.

Created and launched fully sponsored signature event reaching hundreds of key political, academic and technology leaders. Achieved annual revenue goals and increased company awareness and resource by 50%.

Managed advertising campaigns for all divisions to include print, radio, online, direct mail and website development.

Directed editorial content for six quarterly business publications, annual reports and all positioning statements for the organization. Recognition and subscription rate for these materials increased by 35% in first 18 months.

Better Business Bureau 1/2000 -9/2003

Director of Marketing & Communications

Led marketing and communications efforts for largest Better Business Bureau in North America. Led all corporate public relations and increased company exposure by 80% within two years.

Placed and managed all advertising to include: transit, billboard, TV, radio and print.

Led executive presentations, board updates and community meetings.

Directed the development, launch, sales and promotion of BBB Consumer Guide- reaching 300,000 consumers annually.

Oversaw program development and sponsorship sales, which resulted in three national awards from the Council of Better Business Bureau. Within first year of refining sponsorship outlines, revenue growth was up by 60%.

Increased consumer outreach and education of BBB services by 40% within 14 months. Supervised outreach efforts to include speakers program, 11 events/trade shows within three-state region.

Evergreen Healthcare LLC, Pacific Northwest Region 3/1997-9/1999

Corporate Director of Marketing & Communications

Managed and initiated the development of first marketing department for regional start-up healthcare chain. Set marketing strategies for 33 operating sites. Focus on long term care, assisted living and retirement placement.

Increased new business contacts by 60% by initiating quarterly educational seminars.

Crafted public relations and advertising campaign for new operating sites.

Managed outreach efforts, community meetings and sales programs.

Led business developed efforts resulting in program growth by nearly 50%.

Developed policies, procedures and training for marketing team members.

Met with patients and physicians to assess placement needs.

Education: B.A, Communications, Washington State University

Volunteer for Seattle Cancer Care Alliance

Volunteer for Little Bit Therapeutic Riding 2007-present

Former Board Member PAWS and SER

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