BRITNEY CONLON
Bachelor of Commerce Digital Marketing – Fanshawe
Niagara Falls > C: 519-***-**** > E: *************@*****.*** W: http://ca.linkedin.com/in/britneyconlon
Skills
- Digital Campaign Management & Optimization - Ability to build and develop relationships with ease
- Customer Relationship Management - Independent worker, and self-motivated
- Wordpress/ Website Maintenance - Adapts quickly to change
- Google AdWords, Analytics - Ability to analyze & identify online trends
- Participated in Google Online Marketing Challenge - Excellent attention to detail
- Adobe Creative Suite competency - Ownership of a project & ongoing deliverables
- Proficient with all MS Office programs - Efficient on Adobe Suite programs
- Social Media Marketing (LinkedIn, Twitter, Fb, YouTube) - Ability to think ‘big picture’ in both strategy and execution
- Event Marketing – development and execution of local events
- Confidence in professional ability and educational knowledge
Education
1 Honours Bachelor of Commerce – Digital Marketing Fanshawe
2015 - 2016
London, Ontario
2 Advanced Diploma: Business Administration Marketing Fanshawe
2014 - 2015
London, Ontario
3 Diploma: Business – Marketing
Fanshawe
2012 – 2014
London, Ontario
Relevant Work Experience
Digital Marketing Internship
Fanshawe Co-op Education
Dec 2015 – June 2016
London, Ontario
• Industries: Marketing Agency & B2B
• Assisted in the development, implementation and measurement of online advertising campaigns (Google AdWords, Analytics, Website content development)
• Liaised with Google reps and implemented new beta items, where applicable.
• Enhanced functionality, UX design, online brand positioning and advertising.
• Worked with team to determine strategy and design for monthly/ annual marketing campaigns.
• Performed a market analysis to identify emerging trends, market demands, competitive advantage/ disadvantages, etc.
• Assisted in the development, purchase and execution of traditional marketing plans across various mediums; newspaper/ magazine, flyers, radio, billboards, etc.
• Worked with internal clients to determine strategy and design for monthly/ annual marketing campaigns.
• Attended Client debriefed and creative meetings, providing digital expertise when requested. Marketing Assistant
Outlet Collection at Niagara/ Ivanhoe Cambridge
Feb 2014 – May 2014
Niagara-on-the-lake, Ontario
• Created documents such as tenant contact sheets, confirmation packages, floor plans, the tenant manual, pre-presentation information packages, and PowerPoint presentations.
• Assisted in the creativity, development and execution for onsite events (Movie Fest, Entertainment & Food Truck Friday)
• Liaised with tenants preparing for the career fair; confirm attendance, communicate event initiatives and run of show
• Assisted with the implementation of marketing plans including marketing campaign strategies and communications.
• Created and implemented strategies for all social media outlets to cultivate meaningful relationships with target audience. Developed a working mission, vision, and tone of voice from an online perspective.
• Day-to-Day reviewing on all platform analytics and suggest improvements where needed. Other Work Experience
Hostess/ Server April 2009 – Aug 2016
Boston Pizza Clifton Hill, Niagara Falls
• Smart Serve Certified
• Train new employees' on daily job requirements, guest service experience, and restaurant protocols
• Anticipated guest needs and delivered exceptional, friendly and fast service
• Answer questions about menu selections and made recommendations when requested
• Accurately recorded ordered and partnered with team to serve food and beverages
• Managed closing duties, including restocking items and reconciliation of the cash Guest Services Representative May 2014 – August 2014 Outlet Collection at Niagara/ Ivanhoe Cambridge Niagara-on-the-lake, Ontario
• Developed reputation as an effective provider while managing a wide variety of customer service and administrative tasks to resolve customer issues quickly and efficiently.
• Answered guest questions about shopping mall and provide information about local business and attractions of interest
• Routinely supported other areas of the mall, including answering telephones and completing financial transactions such as gift cards and end of day sales.
• Managed Social Media pages (Facebook, Instagram, and Twitter) and processed approval of tenant promotions through the website portal
• Assisted the Marketing Director & Tourism Manager in day-to-day activities o Tour group meet & greets (tourism season) & promo events such as Movie Fest, Food Truck Friday Certificate
Certified Sales Professional
Canadian Professional Sales Association
Completed: Jan 2015
Volunteer
1. Open House, Fanshawe College November 2015
2. VP of Communications – Bachelor of Commerce, Fanshawe College July 2015 3. Brand Ambassador - Rock The Park, Fanshawe College July 2015 4. The Crate Escape, Student-Hosted Event March 2015 5. Hands-On with Social – Instagram, Southwest Tourism February 2015 C: 519-***-**** E: *************@*****.*** W: http://ca.linkedin.com/in/britneyconlon