executive management for Multifamily property management

. Maria L. Pietroforte, CPM, CDPM

n ****************@*******.***

n 805-***-**** cell

SUMMARY

Synopsis: CPM, CDPM, BSBA, Property Management & Real Estate Professional with over 20 years of new construction lease up & acquisition, tactical operations and marketing experience. Specialized in team engagement, customer service, income generating plans and problem solving.

Expertise in: corporate and site P&L budgeting and management, brand development, front office/back end coordination and automation. New construction/renovation of luxury, market-rate, military and affordable programs for garden style, mid-rise, high- rise, single family and historic communities. Positioning company and service offerings designed to enhance corporate image, reinforce brand reputation and profitability.

Management acumen encompasses: reorganization, systemization and overseeing new construction, lease up, repositioning and stabilization of more than 24,000 rentals across the nation; managing operating and capital budgets exceeding $148 million; and achieving for 9+ years customer service and team member retention ratings that exceed industry standards. Additional strengths and capabilities include:

Recruit Talent & Forming Strategic Teams

Competitive Positioning & Market Trends Analysis

Leadership & Team Development

Niche Marketing & Brand Awareness

Compassionate & Tenacious Pricing & Income Optimization

Lease Up, Acquisition & Construction Management Systems Integration (Yardi, RealPage) PROFESSIONAL EXPERIENCE & ACCOMPLISHMENTS

The Community Builders, Boston, Massachusetts 2014 to 2016

(A leading national nonprofit developing mixed income housing for fami l ies & seniors and investing in local businesses and publ ic amenities that strengthen neighborhoods.) Senior Vice President of Property Management- Bui lt an operating platform for growth to include market rate and mixed income communities where people of al l incomes can achieve their ful l potential .

Developed an organizational structure to deliver operational excellence consistently in 14 states with 11,000 rentals, 420,000 square feet of commercial space and 340 team members.

Integration of Community Life services across TCB communities achieving average of 97% stabilized housing.

Companywide conversion to Yardi plus set up of 5 new construction lease ups, a learning system, live interactive inclusive training webinars, consistent on-boarding training &a learning plans and updated web-based operational excellence guide.

Introduced salary structure and job descriptions to enhance recruitment competitiveness, diversity and alignment with industry standards.

Corvias Group, East Greenwich, Rhode Island 2010 to 2013

(Fully integrated development, construction and property management solution provider for public-private partnerships becoming a premier housing partner by staying focused on its core mission of putting the needs of the residents and their families first.) Senior Vice President – Facilitated the simultaneous takeover plan for a 4,035 unit startup in 6 states for 2013 including occupancy projection, lease up, staffing plan, vendor procurement and software conversion to RealPage OneSite.

Cultivated a front line team to increase bench strength and bridge regional gaps to evolve from set patterns to best practices across a portfolio of 25,399 units in 9 states extending from Alaska to Florida.

Restructuring of property management team produced a 7.8% ($1,793,653 annually) base salary savings.

Successful planning and lease up of two market rate apartment communities in Maryland and North Carolina.

. Maria L. Pietroforte, CPM, CDPM

Coach and direct the property management team of 800 employees to earn the SatisFacts Resident Satisfaction National Company Award in 2010, 2011 & 2012.

Increased property management incentive fees by $271,000 (2.3% totaling $15,000,000 annual average),) by reducing down days and turn time to increase effective occupancy percentage. DZAP LeaseLabs, San Diego, California 2009 to 2010

(Offers creative thinking and cutting-edge technology with advanced services for apartments. Committed to helping synergize each element of marketing & messaging into a cohesive whole that has a real impact on the bottom line.) Senior Vice President – Strategic partner for multifamily company’s website design, social media and branding.

Conception of best in class initiatives such as website mobile applications, social media and points of interest mapping; national identity and brand development campaigns and product differentiation.

Comprehensive analysis of market, demographics, competition and trends to develop lease up and marketing plans for Trammel Crow, Carmel Partners, Covenant, Urban Housing with Alliance, Riverstone, Bell and Brookside.

Developed sales and marketing strategy, Salesforce processes, customer service program, event planning and introduction to market place for the launch of LeaseLabs.

NAHB Pillars of the Industry Award for best corporate winning website for Carmel Partners. Prissy Dog, Simi Valley, California 2007 to 2010

Entrepreneur – Implementation of business systems, marketing plans and product development.

Strategic analysis and conception for business plans including development of name/logo/identity, website, e-blast, associate login, online store, e-postcards, collateral, pricing and ROI for startup.

Keynote speaker at industry events on Internal/External Customer Service, Back to Basics, Niche Markets, Product and Brand Awareness and Creating a Dynamic Team.

Prissy Dog inventory: collars, leashes and belts are now being donated to non-profit dog rescues nationally. MOVE.com (the new Rentnet), Westlake Village, California 2004 to 2007

(Move (NASDAQ:MOVE), the world's largest moving community website, provides home buyers and renters with information, and professional connections needed before, during and after a move.) President, Rental Division – Assess strengths and weaknesses of online rental advertising platform to increase national market share, customer service performance and product awareness to the multifamily and senior housing industry.

Established a national sales team of 50 and a marketing organization with best practices, performance metrics, and improvement of internal customer service resulting in increased revenue by 13% and market share targets.

Formation of a Customer Service and Collection Call Center to increase retention, handle inbound calls “first point of contact”, employ outbound communication for rapport, goodwill and collections.

Successfully introduced the RENTNET brand in 2005, winning two national awards for most memorable advertisement and brand recognition - reversing the 3 year trend of market share and revenue loss.

Launched MOVE.com in May 2006, a comprehensive real estate search engine with exclusive access to Realtor.com. Kettler, McLean, Virginia 2001 to 2004

(Kettler, one of Greater Washington’s largest private developers with a heritage of excellence in real estate, specializes in strategic planning, urban revitalization, planned residential communities and workplaces with atmosphere.) President – Scope of duties focused on reorganizing KettIer to be a market leader and premier management company.

Involved in new development, architecture and landscape design, project management, and interior design for 9,260 luxury, affordable and tax credit apartment communities across Metro D.C.

Successfully launched the Metropolitan luxury brand of high rises and mid-rise boutique apartment homes - leasing 1,184 apartments ahead of absorption plan in an extremely competitive market.

The lease up of the 5-building Metropolitan line won regional and national awards for landscaping, models, leasing offices, temporary leasing trailer, and marketing campaigns increasing revenue on average by $5,343,903.

. Maria L. Pietroforte, CPM, CDPM

Recruited top talent, implemented competitive compensation packages & training programs. Produced “buzz” with niche marketing campaigns, radio advertising, and media spots not typically used. Leadership of VP of Operations, VP of Marketing, VP of Accounting and Director of HR.

Implemented Target, Tag-Heuer and American Express with MRI amenity pricing forming a competitive advantage in the market/competitors increasing occupancy by an average of 2% and a 22% increase in renewals.

Executed web marketing and motivational programs that expedited lease up ahead of schedule, under budget and repositioned 6 tax credit acquisitions in achieving break-even as well as a developer fee. E & S RING MANAGEMENT CORPORATION, Culver City, California 1997 to 2001

(Dr. Ellis Ring partnered with his brother Selden to create Ring Brothers Management the company that crafted 5,643 of Southern California's most upscale apartment-home communities known for their lush landscaping and open designs.) President – Responsible to achieve owners’ goal to be “the best company to work for in Los Angeles”.

Formed a team of trade professionals to provide services at below market rates (increasing NOI by 29%) for assets while creating a profit center for the management company.

Established a 2-year ROI interior apartment renovation plan while completing a $12,600,000 renovation of 2 communities totaling 1,198 units. Renovated 1,388 boat slips and boardwalk in Marina Del Rey.

Structured competitive salaries, training and employee retention/recruitment programs including 401(k), EAP, vision care, education allowance, and team/individual bonuses which ultimately helped reduce employee turnover to less than 30%.

Founded a marketing department that created apartment brand identity through marketing initiatives and customer service.

Facilitated design of budget model, amenity pricing, market analytics, work order contracts and conversion to AMSI.

Supervised CFO, VP of Human Resources, VP of Property Management, Training/Marketing Manager and Service Operations Supervisors.

PROMETHEUS, San Mateo, California 1994 to 1997

(Is the largest private owner of multi-family properties in the San Francisco Bay Area, specializing in the acquisition, development and management of high quality residential and commercial properties.) Director of Residential Operations – Responsibilities included supervision of 8,554 wholly owned and fee managed apartments at 32 locations with approximately 400 employees.

Planned and successfully staffed, renovated, and repositioned 7 distressed apartment communities in southern California for GE Capital, Lehman Brothers, Hudson Advisors, and Archon Group for disposition.

Facilitated construction and lease up of 2 Irvine Apartment Communities (IAC) new properties. Working with IAC in every phase of the development process provided an excellent opportunity to learn from the most prestigious developer in Southern California. As a result, achieved an end product that was superior to the competition.

Headed new business development in evaluating, preparing Request for Proposal, and presenting plans.

Managed the Corporate Living Network division of corporate and furnished rentals until profitably sold to the Marriott. EDUCATION & PROFESSIONAL DEVELOPMENT

BSBA, Accounting and Management

Arizona State University, Tempe, Arizona

Certified Property Manager, IREM

Certified Defense Privatization Manager

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