DEBRA E. DECKER LinkedIn Profile

817-***-**** acx1i7@r.postjobfree.com

MARKETING EXECUTIVE

INTEGRATED MARKETING PROGRAMS – MARKET RESEARCH & ANALYSIS – B2B/B2C MARKETING STRATEGIES A versatile marketing leader blends a talent for data research and interpretation with the creative vision needed to drive content development and branding efforts for US and international markets. Creates and executes Integrated Marketing and Channel Partner programs designed to build brands, enhance the customer experience, increase market share, and propel revenue contribution across all market segments. Astutely builds, manages, and mentors teams in the US and across the globe while architecting processes and solutions that advance marketing efforts with B2B and B2C audiences. AREAS OF EXPERTISE:

MARKET RESEARCH & ANALYSIS TEAM LEADERSHIP INTEGRATED MARKETING PLANS PUBLIC RELATIONS SEO & SOCIAL MEDIA MARKETING STRATEGIC PLANNING EVENT/TRADE SHOW MANAGEMENT COMMUNICATIONS PRODUCT MARKETING/LAUNCHES DIGITAL MARKETING COLLATERAL/CONTENT DEVELOPMENT BUSINESS DEVELOPMENT E-COMMERCE TOOLS/PROGRAMS BRAND MANAGEMENT COMPETITIVE RESEARCH & ANALYSIS PROMOTIONAL CAMPAIGNS S E L ECT CAR E ER H I GH L I GHT S

Developed and implemented a channel marketing program for Embrace Pet Insurance that enabled an 85% increase in lead flow while adopting strategies that lowered the overall cost per lead.

Lifted profit margin by 50% for international business by enhancing client acquisition/retention for Telmar/Jabil.

Managed million-dollar channel partnership and VAR programs for Telmar Network Technology, including the launch of a new programwith Nokia Siemens Network in North America.

Developed an SEO program for Telmar that resulted in $3M in online sales in less than six months and a leading position in web product services; enhanced company website, lead general programs, and ecommerce tools.

Headed a lead generation program that drove $10M+ in new sales for White Rock Networks; successfully integrated products of acquired company with existing products, launching them at largest industry trade show. PROF E S S I ONAL OVE RV I EW

SHELTER MARKETING LEAD – EMBRACE PET INSURANCE 2015-2016

Developed entire channel marketing program including market analysis, website, a $750K budget, measuring matrix, marketing materials, email blasts, corporate events, direct mail, and trade shows.

Created and launched a highly successful shelter marketing program that was implemented nationwide.

Incorporated social web networking into the overall shelter marketing strategy.

Set goals and led team in achieving an 85% increase in lead flow while decreasing overall cost per lead.

Developed new data fields in a proprietary CRM built on Microsoft Dynamics. DIRECTOR OF STRATEGIC MARKET RESEARCH – IQOR (FORMERLY TELMAR) 2014-2015

Promoted to newly created position focused on company-wide strategic initiatives.

Built and led a global competitive intelligence and strategic market research program and assembled multinational team of researchers; delivered background intelligence/due diligence on companies/competitors as well as market analysis of newmarkets and investment opportunities. Managed and mentored a team of researchers worldwide.

Recommended business development strategies and identified five new global markets where company could introduce aftermarket and logistics services to a range of customers. DEBRA E. DECKER 817-***-****/acx1i7@r.postjobfree.com/ Page 2 PROFESSIONAL OVERVIEW CONTINUED...

DIRECTOR OF GLOBAL MARKETING – TELMAR NETWORK TECHNOLOGY / JABIL CIRCUIT AFTERMARKET SERVICES 2009-2014

Led a global marketing function with emphasis on market/competitive research, branding, and expanding the customer base; served on the company leadership team, providing strategic direction to capture $25M in new sales.

Built a global presence for the company and its subsidiaries via global marketing programs designed to maximize return in high growth markets; managed more than 50 sales staff worldwide.

Defined strategic research and business development processes, reports, and databases; managed strategic market research and data analysis related to new products, solutions, markets, competitors, and partners.

Designed a CRM interface between a proprietary CRM and Salesforce program and provided user training.

Created go-to-market strategies, sales collateral, email campaigns, technical documentation, and proposals; served as corporate spokesperson with the media, community, and trade show/industry representatives.

Conceived and implemented integrated marketing communication plans that maintained brand consistency, maximized effectiveness, met measurable objectives and executed customer relationship management strategy prior to, during, and after a successful merger with Jabil Circuit’s Aftermarket Services Group. SENIOR DIRECTOR OF MARKETING – CERION INC. 2006-2008

Enabled a software/technology consulting firm to land a multimillion-dollar contract with one of the world’s largest mobile carriers and a recruiting firm to win a contract with Fortune 1000 companies within six month of launch.

Facilitated a contract services organization to increases sales after a four-year industry slump. DIRECTOR OF MARKETING – WHITE ROCK NETWORKS 2001-2002; 2003-2006

Oversaw website and client management back-end development; defined a client management system process to interface between manufacturing, operations, and sales in order to enhance company-wide service.

Managed public relations as well as channel partner programs with key service providers and OEMs.

Introduced new technology to the North American marketplace, setting industry standards and resulting in strategic partnerships with other integral telecommunications manufacturers. DIRECTOR OF MARKETING AND STRATEGIC RELATIONSHIPS – MARCONI COMMUNICATIONS 1999-2001

Developed and implemented strategic marketing and business development plans to launch new brand and technology in the North American market; hired and managed eight communications and marketing teammembers.

Directed development of a strategic public relations program that gained widespread coverage in consumer, trade, business, and local publications and other media; developed and managed a crisis communication plan.

Served as spokesperson for company with local, national, and trade media as well as investors and analysts.

Managed channel partner program for North American service providers. DIRECTOR OF MARKETING – SOURCE SERVICES CORPORATION 1993-1998

Hired and managed 10 staff members and outside contractors/agencies to support a corporate office and 3,500 employee and 65 offices nationwide; oversaw a multimillion-dollar budget during corporate reorganization and IPO.

Proved vital to the success of an IPO that drove sales growth from $90M to $375M per year.

Rebranded organization through highly strategic marketing programwhich included one of the first functional web sites and e-business programs for the staffing industry.

Developed strategic public relations programs that led to national coverage and recognition as an industry leader. EDUCA T I ON & TRA I N I NG

BA, Communications (Public Relations/Marketing) – UNIVERSITY OF TEXAS, ARLINGTON AAS, Journalism – BROOKDALE COMMUNITY COLLEGE

Technical Skills: MS Office, Adobe Illustrator/Photoshop, HTML, Tableau, Salesforce, MS Dynamics, Google Analytics