SUKANYA MITRA

**** ******** **.

Baldwin, NY ****0

516-***-****

acx05k@r.postjobfree.com

LinkedIn: https://www.linkedin.com/in/sukanyamitra

Content Strategy and International Editorial consultancy: 2015 – present (1 year)

PAAJAF

GCom Software, Inc.

Site review and edits: PAAJAF

Edit, rewrite and proofread content written by non-English speaking individuals. Develop content strategy document, assess, catalog, and organize existing web content. Identify content needs, assign and track new content development. Create taxonomy and define editorial workflow. Write and edit content as needed and develop, maintain, and enforce editorial style guidelines. Collaborate on developing SEO campaigns.

Global and US Tax experience: 2006 – 2015 (10 years)

Ernst & Young (EY)

American Institute of Certified Public Accountants (AICPA)

Publications launched: Worldwide Family Business Tax Guide (WFBTG)

Collaborated with senior partners in over 42 countries to create WFBTG. Created marketing collateral and talking points for sponsoring partner through collaborations with marketing departments based in the UK and the Netherlands. Also created internal and external portals.

Corporate Taxation Insider (CTI)

Created original content by bringing in senior tax partners from accounting firms and law firms who wrote articles exclusively for CTI. Designed e-newsletter for easier user experience by categorizing articles and cross-selling AICPA’s related publications and events. Also included video and built social media sites to engage readers.

Publications revised: Global Tax Policy and Controversy Quarterly Briefing (TPC)

Collaborated with senior partners and stakeholders in over 50 countries and jurisdiction to cover latest tax controversies and regulations in print publication as well as post content on web portal. Proposed web portal redesign for better user experience. Uploaded content and webcasts. Worked with sales and marketing teams to highlight team contributions and create marketing collateral. Managed vendor contracts. Supervised global editorial and production teams based in India and US.

Worldwide Estate and Inheritance Tax Guide (WEITG)

Supervised editorial and production teams based in India, the UK and the US to update design. Worked in conjunction with 37 countries and jurisdictions to update publications. Created single frames, marketing copy for external and internal use. Grew circulation by 77% in three months.

E-Newsletter: Tax Insider

Negotiated terms with The Tax Adviser and curated excerpts in Tax Insider. Acquired think tank experts and knowledge leaders in Belgium, the UK and the US to write tax related articles on a regular basis without compensation. Mined topics and analyzed data via Dartmail and later Dreammail analytics. Also engaged readers via LinkedIn and Twitter. Covered tax conferences and wrote related articles.

Accounting, Corporate Finance, Wealth Management experience 2004 – 2016 (12 years)

Institute of Management & Administration Inc. (IOMA)

American Institute of Certified Public Accountants (AICPA)

Ernst & Young (EY)

Publications revised, redesigned and launched: CPA Insider; Corporate Finance Insider; Career/HR Insider; CPA Marketing Insider; Managing the General Ledger, Managing Accounts Payable, Managing Accounts Payable Europe, Managing Accounting Systems and Technology, Managing Exports, Managing T&E.

Collaborated with senior stakeholders worldwide. Audited web content by identifying content placement and tracking new content. Created taxonomy and defined editorial workflow.

SKILLS:

Lync; Yammer; SharePoint; Teamsite; Dreammail; Dartmail; WebTrends; Endeca; SEO; SEM; Social Media; HootSuite; A/B testing; bit.ly; TinyURL; MS CMS; Windows 10/7/XP; Office 2013/2010/2007; Mac O/S; WordPerfect for Windows; PageMaker; QuarkXpress; Adobe CS; In-Design; SGML; HTML; Unix; Omnimark; Adept Editor; TIGRE; Photography; Videography; Black's Law Dictionary; Blue Book; AP Style; Chicago Manual of Style; FactSet; LexisNexis

VOLUNTEER WORK:

UNDP China (UNV – Editorial Services) 2015 - 2016

The Leukemia & Lymphoma Society (Fundraising), Washington, DC 2014

The Bowery Mission, New York, NY (Various) 2012

EDUCATION:

M.S., Telecommunications

Kutztown University, Kutztown, Pennsylvania

B.A., Journalism & Communications

Point Park College, Pittsburgh, Pennsylvania

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