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Marketing Manager

San Diego, California, United States
October 10, 2016

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**** ****** ******

San Diego, CA 92107 858-***-****


I have 8+ years of experience and expertise as a marketing manager in developing and executing marketing strategies in the consumer goods/electronics and personal/beauty care industries. Coupled with the ability to understand the ongoing and ever-changing market landscape while studying customers trends while using the latest technologies and lean operation methods, I have a track record of streamlining operations and increasing productivity. I am an effective manager with abilities necessary to direct, train, and motivate staff to their full potential. Possess excellent interpersonal, analytical and organizational skills. Core competencies include:

Corporate Identity - Marketing Communications - Marketing Plans - Sales Support - New Product Introduction – Presentations - Competitive Analysis - Cost/Value analysis - Collateral material development - Product sourcing - Client Relationship management - Trade shows & conferences - Pricing strategies – Promotions - International Business Development


Developed and executed strategic marketing plan which lead to increased market share as reported by independent third party research firm. Results: Increased brand ranking by category from #10 previous year to #7.

Reduced cost of goods sold of key products by more than 30% through the development of productive, long-term strategic relationships with vendors in the Far-East. Results: Increased gross profit by 18% in first six months.

Analyzed and restored corporate brand identity in all facets of the business. Put processes in place to stimulate clear messaging across all departments. Results: Improved customer experience and brand equity.

Lead and facilitated departmental outsourcing for digital advertising, graphic design and other services. Led by setting forth expectations and overseeing team in accomplishing tasks on time and under budget. Results: Lowered payroll overhead expenses

Managed trade show event planning, logistics, presentation, training and sales efforts. Results: Exceeded sales goal by 10%

Responsible for training sales staff in new products, promotions and making sales presentations as well as creative promotions and business development collaboration. Results: Achieved sales goals for entire sales staff.

Championed corporate social responsibility initiatives leading to increased sales through charitable contributions in key distribution areas. Results: Increased B2B support, sales while elevating brand.

Sourced products internationally and executed over 12 product launches from concept to finished goods and after sales support in response to declining sales. Results: Generated sales in excess of $4M.

Trained customer service staff and coached inside sales with phone skills, selling techniques and customer service best practices. Results: Elevated total customer experience and created consistency in brand messaging.



Beauty Concept Group, LLC., Chino, CA 2016 – 2016


Angles Beauty Care Group, INC., Poway, CA 2008 – 2015


L-3 Communications, San Diego, CA 2007 – 2007


Bachelor of Arts in Marketing with minor in Accounting, University of San Diego, San Diego, CA

Professional References Provided Upon Development of Mutual Interest

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