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Marketing Manager

Location:
Saint Petersburg, Florida, United States
Salary:
60000
Posted:
October 09, 2016

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KERI BLOCHER

*** **** *** *. ** Pete, FL *****

Cell: 727.***.****

Email: acwzfv@r.postjobfree.com

EXPERIENCE

Dealers United, Sarasota, FL

**** ** *******

Dealers United is a fully stacked marketing agency delivering high quality products and services at discounted prices to car dealers all across the U.S.

Email Marketing Manager

Responsibilities: Manage various email campaigns, including template designs, calls-to-action, and content used in email sends, grow email list organically, segment lists based on behaviors, measure results and optimize lead nurturing workflows to convert leads into customers, minimize list decay and unsubscribes while increasing the productivity of email sends, develop documentation and road maps for processes, A/B tests, and promotions that succeed through email.

Achievements:

Migrated company automation system from HubSpot to Infusionsoft in 2 weeks

Successfully strategized, developed, and managed + email campaign initiatives in partnership with cross-functional teams

It Works! Global, Palmetto, FL

2015 to 2016

It Works! is one of the largest, global direct selling companies that offers professional quality beauty and wellness products.

Marketing Communications Manager

Responsibilities (Domestic and International): Communications, e-mail and online marketing, reporting, html editing, manage copywriting team of 5, marketing campaigns & planning, social media, branding and awareness, business promotions, product launches, event campaigns, and new market launches, collateral design & development, content creation, event planning/marketing, budgeting.

Achievements:

Successfully strategized, developed, and managed 75+ email campaign initiatives in partnership with cross-functional teams and business units

Tribridge, Tampa, FL

2001 to 2015

Tribridge is a global, Microsoft Gold Certified consulting firm who specializes in business applications and cloud solutions. Tribridge implements, secures and supports critical business applications and core infrastructure for organizations, with over 700 employees and offices around the world.

Marketing Manager

Responsibilities: Demand generation, communications, marketing campaigns & planning, e-mail and online marketing, social media, branding and awareness, collateral design & development, content creation, event planning/marketing, budgeting, Microsoft Dynamics marketing, Microsoft Dynamics CRM, Microsoft Dynamics ERP, Microsoft SharePoint and Cloud Computing.

Achievements:

Successful execution of hundreds of email marketing plans and strategies through Microsoft Dynamics CRM to drive initiatives and campaigns focusing on building customer loyalty, cross-selling value added products and services, and enabling the sales team

Plan and execute annual internal retreat of 650+ team members ($1 million dollar budget)

Consistently come in 10% under budget per campaign/event

JPMorgan Chase, Tampa FL

May 1999 to July 2001

JPMorgan Chase is a leader in investment banking, financial services for consumers and small businesses, commercial banking, financial transaction processing and asset management, operating in more than 60 countries with over 240,000 employees.

Customer Service Manager

Responsibilities: Train, motivate, coach and evaluated a staff of 15 to ensure superior customer service and high performance, diffuse escalation issues and develop and deliver performance reports.

Achievements:

Consistently delivered service, talk time, data and client satisfaction levels

EDUCATION

2008 The University of South Florida

GPA 3.7 Saint Petersburg, FL

English Major

Journalism Minor

2006 Hillsborough Community College

Associate of Arts Degree, GPA 4.0 Tampa, FL

COMPUTER SKILLS

All Microsoft Office Applications - 16+ years

GoToWebinar - 8+ years

Microsoft Dynamics CRM - 14+ years

ClickDimensions - 5+ years

Microsoft SharePoint - 14+ years

ExactTarget - 2+ years

SiteFinity/other site management tools - 10+ years

iContact - 1 year

Adobe Photoshop - 10+ years

Basecamp - 1 year

Adobe Professional - 10+ years

Hubspot - < 1 year

Adobe Dreamweaver - 10+ years

Infusionsoft - < 1 year

Macromedia HomeSite - 10+ years



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