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Nursing home administration

United States
October 08, 2016

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David Dickson

Dallas, Texas


My 21 years of service and sales to LTC will enable me to transition easily into

Administration. My history of leading/coaching from the front as well as my knowledge

of current market trends in Managed Care will help me maximize census and profit


5/2016- November/2016 Administrator in Training program at Walnut Place Premier Healthcare Community in Dallas Texas, a 200

bed CCRC with 90 assisted living suites owned and operated by Life Care Services. Trained under

Executive Director Andrew Petty with an emphasis on strong financial, clinical, and marketing

management leadership.

Worked with E.D. and marketing to implement a new outreach program to stakeholders that grew Health Center census from 93 in April to 120 and an average Assisted Living census of 60 during internship.

Return to hospital under 10%.

Active participation in State Survey Process for both annual and complaint surveys.

Worked with E.D. to review Q4 2016 budget and 2017 budget.

Participated in implementing Managed Medicaid Program by adding a 31 bed Medicaid unit.

Coordinated the conversion of ancillary services to improve contract rates and services to facility.

Worked with Executive Director to establish a strong on-boarding process to improve customer service ratings and quality of care. Satisfaction survey ratings improved from 82% to 91% during training.

Upon completion of AIT hours November 18th will sit for National and State of Texas Licensing exam immediately.

01/2014 – 04/2016 COMS Interactive, LLC, Broadview Heights OH, Regional Vice President Sales

Coordinate field training of facility nursing staff to utilize COMS nursing assessment from a disease

management/proactive perspective to improve patient health and wellbeing and to meet CMS

guidelines for levels of care during a skilled or custodial stay.

Organize and execute a strategic plan to develop new business in the Texas, Oklahoma, Kansas and

Missouri, Louisiana, Mississippi and Arkansas markets for Long Term Care facilities. Using the

Challenger Sales Model, lead a team of 42 sales professionals in this territory to analyze the existing

long term care market with regard to the current software used by facilities and determine the best

strategy to integrate COMS’ Daylight IQ software into those existing platforms. Provide direct sales

presentations to new opportunities and support to existing accounts. Coach sales team to effectively sell

Daylight IQ, analyze customer needs, and exceed quotas.

11/2012-11/2013 MobilexUSA, Horsham Pa., Regional Sales Director Southwest Region

*Lead the sales team in sales while managing 14 sales executives in 7 States.

Prepared and submitted quarterly financial reports to ownership showing profitable growth and

increases in market share. Created and executed strategic marketing plans to achieve the sales

objectives assigned to the10 state region. Sustained and grew the use of the company’s mobile

x-ray/ultrasound and laboratory services with existing customers. Lead the region’s efforts in sales ‘ training and presentation planning complete with a detailed financial impact analysis.

Analyzed the region’s market environment to create and execute an aggressive marketing plan to acquire

new business accounts. Drove and coordinated weekly account planning sessions with the region’s sales

team. Recruited/trained new sales representatives in a field based fashion and evaluated all sales

personnel in the Southwest region.

4/2011 – 11/2012 Gulf South Medical Supply, Jacksonville FL, Regional Sales Manager Texas-Oklahoma-N. Mexico

*Grew Private Label sales by 12% .

Supervised and coordinated the territory development of 7 account executives selling

nonprescription medical supplies to the long term care industry. Charged with increasing sales and gross

profit margins by implementing a high impact, value added sales growth strategy. Launched new business

development initiative into emerging market with first year sales in excess of $1 million.

David Dickson Resume p. 2

Monitored, trained and evaluated team member performance to achieve regional sales goals. Worked

with executive management to set forecasts and regional operational budgets to maximize marketing

impact in targeted markets. Developed a territory analysis and mapping strategy to drive maximum

customer contact, account penetration and increase new account presentation opportunities.

9/2007 – 3/2011 SCA Personal Care, Philadelphia, Pa., Southwest Region Account Manager

*Managed Texas/Louisiana territory exceeding sales goals in 2008 by 6%, 2009 by 2%, 2010 by 8%.

Corporate Accounts Acquired included the Centex Corporation of 8 facilities, The Marwitz

Group of 5 facilities, Regent Care 10 facilities and HealthMark 12 facilities.

Territory Responsibilities included the profitable growth of sales from all independent nursing homes as

well as groups (2 to 9 homes) through a strategic marketing plan focusing on high volume potential

customers and a highest quality value proposition designed to maximize SCA profits and effectively

manage the customer’s overall cost.

Supervised territory clinical sales associates in region to maintain and manage existing business

through product training, in-services and increasing penetration of sales in existing accounts.

Identified high potential/low performing facilities and provided corrective service with an emphasis on

SCA’s superior cost in use benefits in comparison to the competition.

2003-9/2007 DermaRite Industries, Paterson, NJ, Wound and Skin Care Manufacturer

Director of Business Development

Converted national brand products to DermaRite alternatives.

Southwest territory annual sales grew from $24,000 in 2003 to over $2,200,000 in 2007.

Role included the development and performance of all sales activities with national distribution partners. Established DermaRite’s first strategic partnership with National Distribution companies and, implemented a pricing and marketing strategy to aggressively capture market share. Analyzed competitor

products/pricing and strategically positioned DermaRite products to rapidly increase sales and profitability with National Distributors. Supervised 9 sales associates and coordinated the strategic marketing plan’s role out with the national distributor’s sales teams. Field trained, mentored and evaluated all Sales Force new hires and formulated their territory sales plan and targeted accounts. Developed the Southwest territory through direct sales efforts and maintained existing accounts.

1995-2003GeroCare Health Service, Owner/President

Mental Health Service Organization serving long term care facilities in Texas. Consulted with nursing home administration to better manage the psychological/behavioral issues facing residents. Provided in-service training to nursing staff to better address resident needs in the least restrictive manner. Attend daily and weekly nursing home care plan meetings to coordinate care with facility. Trained clinicians in various aspects of CMS nursing home guidelines and rules. Wrote company protocols to be in compliance with Medicare guidelines with regard to services performed and required documentations. Obtained over 130 contracted nursing homes to provide counseling services and staff training to better handle behavioral issues with residents. Created the first comprehensive solutions based psychological services program in Texas to promote mental health in nursing homes for residents. Created and implemented a targeted marketing strategy to increase awareness of mental health needs in nursing homes. Supervised all administrative and financial operations from budgeting to payroll to collections to financial reporting.


Bachelor Degree-Accounting, Abilene Christian University in Abilene Texas

Masters of Counselor Education, University of North Texas in Denton Texas

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