HERB HAMMER

**** ****** ****** ****, *********, NC 27312 919-***-**** acwyib@r.postjobfree.com

MANAGEMENT SUMMARY

Wide range management credentials in the commercial trucking market

including OE and aftermarket marketing and sales, brand management, corporate communications and trade

publication advertising.

PROFESSIONAL EXPERIENCE

Turnkey Web Solutions, Ontario, Canada (2011-Present)

NATIONAL SALES MANAGER

Developed and implemented an internet website platform for heavy duty truck and trailer dealers and farm equipment dealers throughout Canada and the U.S., providing custom enhanced online listings for new and used equipment including Google maps, search engine optimization, product walk-around videos and full training.

Managed national dealer web site rollout for Utility Trailer Company.

FleetCross Holdings, Rochester, NY (2008 – 2011)

REGIONAL SALES MANAGER

Managed sales and target marketing for parts software company covering all corporate accounts including truck OE manufacturers and their franchise dealers, top 100 For Hire and Private Fleets, major auto parts retail opera tions leading business management systems companies, parts wholesalers and independent repair shops.

Developed sales presentation materials and conducted live and online demos for FleetCross and MOTOR products.

Developed strategic marketing plan to penetrate major commercial trucking fleets, energy companies, construction companies, refuse and transit operations.

Cleantechnics International, High Point, NC (2002 –2008)

NATIONAL MARKETING/SALES MANAGER

Developed and implemented marketing strategy to introduce new technology for bypass oil filtration system to maintenance managers in the commercial and heavy duty transportation industry

Directed strategic marketing plan to penetrate major commercial trucking fleets, construction companies, refuse operations, transit and marine markets. Established target accounts, hired and supervised sales reps, set quotas and formed network of distributors to cover key markets.

Chilton Publishing Company, Radnor, PA (1988 – 2002)

NATIONAL MARKETING/SALES MANAGER

Responsible for the marketing and sales for three monthly trade magazines (Commercial Carrier Journal, Owner Operator, Distribution) serving the professional trucking and transportation industries.

Managed nine regional sales representatives; established sales compensation levels, incentive programs and monitored individual performance against goals and competitive market share.

Directed all marketing services, sales promotions and supervised marketing staff of 15 including managers for magazine production, circulation and distribution.

EDUCATION

San Jose State University, San Jose, CA

BA Degree, Journalism/Marketing

Graduate studies in Mass Communications