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Chief Marketing Officer

Location:
New York, NY, 10128
Posted:
October 07, 2016

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Original resume on Jobvertise

Resume:

DAN GRAFSTEIN

acwycl@r.postjobfree.com+* (***) ***-7743

**** **** ***., ***. *****, NY 10128

EDUCATION

Harvard College Cambridge, MA August 2011-May 2015

B.A. cum laude in PsychologySecondary in Economics

GMAT: 760Concentration GPA: 3.94/4.00Cumulative GPA: 3.75/4.00Graduated with Highest Honors in Psychology

Relevant Courses: Capital Markets, Economic Theory, Behavioral Economics, Statistics, Math Methods, Probability

Research: Moral Cognition LabThesis: Wishful Thinking and the Belief in a Just World: An Exploration (magna cum laude +)

Extracurriculars: Harvard College Consulting GroupHarvard CrimsonHarvard Psychology Planning Committee

Shorter Term Internships/Programs: Analyst Intern at Metamorphic Ventures, responsible for analyzing potential investment

opportunities for $300m portfolio (2014)Community Marketing Manager for Venture For America (2014)Summer abroad in

Kyoto, Japan (2013)Summer Intern for Congresswoman Nita Lowey in Washington DC (2012)

Horace Mann School Riverdale, NY September 2004-May 2011

SAT: M, 800 V, 760 W, 780SAT II: Mathematics Level 2, 800 U.S. History, 780 Chemistry, 760

WORK AND LEADERSHIP EXPERIENCE

Planvan New York, NY May 2016-Present

Chief Growth/Marketing Officer

Joined group messaging company as significant stakeholderAssume sole responsibility for non-technical roles

Develop partnerships with startups, entrepreneurship clubs, social organizations, news outlets, and other strategic partners across the

city and regionDrove ~300% increase in downloads and usage of primary product in first two months with the company

Managed and hired team of seven internsConceived of and prioritized strategies, metrics, and goals as hands-on manager

Shaped independently companys first-ever Growth Manager Program, identifying 25 target schools and 100+ candidates,

generating program scope, and selecting Growth Managers using data-driven methodology

Anheuser-Busch InBev Locations Including St. Louis, MO, New York, NY, Denver, CO July 2015-May 2016

Global Management Trainee

Worked closely alongside innovation team responsible for one-third of zone growthTested and determined price points, utilizing

multiple consumer-facing methodologies in order to determine optimal SKU price pointsProjected volume and constructed business

cases over distinct product timeframes and stages of maturityDeveloped a route-to-market strategy for would-be new-to-world brand

Cultivated leadership experience, presenting to senior leaders including the companys Board of Directors, Chief Executive Officer,

Chief Financial Officer, and the North American Zone President and VPs

Attained functional training in sales, marketing, corporate finance, information technology, business services and brewery

operationsTravelled to six different locales and worked out of nine offices across the US

Anheuser-Busch Sales of Denver

Analyzed a year of promotional data encompassing 42 promos and 1600 unique data pointsRecommended minimizing the number

of overlapping promos in order to optimize sales lifts for an array of high-volume SKUsGiven opportunity to collaborate on finalized

promotion schedule after presenting report to Denvers Sales Director and Regions Pricing and Promotional Manager

Investigated historical sales data of high-volume SKUs and recommended data-driven early-detection system based on forecast

deviation to reduce supply-chain loss across company-owned wholesaler system, encompassing 27 separate branches and selling

millions of cases of beer per yearRelayed to Senior Director of Demand Planning after receiving positive feedback from entity owner

Compiled promo optimization post-event analysis presented to RVP, analyzing data from over 100 accounts across CO

Performed deep-dive to understand the primary causes of regions single greatest driver of share loss in value 30-packs for RVP

Guggenheim Securities New York, NY Summer 2014

Summer Analyst

Conducted competitive analysis to identify opportunities for equity teamPrepared investor and rating agency presentations of a

nontraditional whole business securitization for worlds largest producer of televised eventsBloomberg Aptitude Test: 99th percentile

Harvard Marketing and Business Strategy Cambridge, MA Winter 2014-Spring 2015

Co-President; Founding Member

Helped re-establish 294-member clubInfluenced a 63% bump in membershipEngineered club re-brandManaged $1500 budget

SKILLS AND INTERESTS

Languages: English (native), Spanish (proficient), Hebrew (beginner) and Mandarin (beginner)

Skills: Microsoft Excel, Microsoft PowerPoint, IRI, CSR, Bloomberg, Thompson ONE, VIP Jwalk, Parse and Stata

Interests: New York sports, politics, behavioral economics, applied psychology, country music and East Asian culture



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