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Photo Art Director, Graphic Designer, Layout Artist

Location:
Scarsdale, New York, 10583, United States
Posted:
October 06, 2016

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Resume:

Anthony Silvani

Scarsdale, New York

Email: acwxvk@r.postjobfree.com

Work Postings: silvani-design.tumblr.com

Profile

A Creative Director / Hands-on Senior Art Director / Graphic Designer with the ability to turn marketing goals into a brand identity and a creative product that sells. Extensive experience in Print / Digital Media / TV Commercials / Special Events with a concentration in Direct Marketing of Consumer Product lines including Luxury Brands. Fully conversant with Adobe Creative software applications and E-commerce Technology.

Overview

Contracted projects encompass a varied client base. Comprehensive supervision is given through all stages of Design, Photography, Editing, Retouching, Presentation and Post Production. In many cases I am responsible for the selection of contractors, photographers and vendors to support each project.

2007 – 2016

Freelance Contracts and Client Projects

• Eileen Fisher (Graphic Designer Print and Web, International Women’s Clothing and Accessories Business)

• Swimsuits For All (Creative Consultant, Photo Art Director, Editor; E-Commerce Women’s Swimwear Business)

• NY NJ Superbowl Host Company (Design Consultant, Art Director of 2014 Media Center at The NY Sheraton)

• Destination Maternity (Graphic Design for Launch Event of Two Maternity Apparel Lines by Heidi Klum)

• The Times Square Alliance (Creative Consultant, Design and Installation of Revamped Visitor Center)

• Bergdorf Goodman (Consulting Creative Director, Designer of Gift, Beauty, and Home Goods Specialty Mailers)

• Iridesse (Tiffany Founded; Creative Concepts for Direct Marketing Fine Pearl Jewelry Catalog)

• White Barn Candle Co / Bath & Body Works (The Limited Owned; Design of PR Product Brochures)

• ESPN the Magazine (Art Direction, Set Design of TV Spots)

• TIVO Direct TV (Art Direction, Set Design of TV Spots)

• Jonathan Product (Website Concept Design for Professional Hair-care Products Marketed Direct to Consumer)

• Adidas (Photo Art Direction of Apparel and Footwear ‘Look Books’, worked in USA and France)

2008 – 2014

Consulting Creative Director, Designer, Photo Art Director GODIVA CHOCOLATIER, Inc

Manufacturer of premium chocolates and related products.

During this 6 year period I Designed and Photo Art Directed all company Catalogs for national mail circulation, Specialty Mailers, Customer Retention Cards, and Corporate Sales Support materials. Production of each printed piece requires comprehensive assimilation of in-depth corporate briefs, creation of Detailed Sketched Layouts and Conceptual Mood Boards for photo style and direction. Report to VP of Integrated Global Marketing. During the company’s program in late 2014 to establish their first total in-house creative department, I acted as a Turnkey Consultant to help effect a smooth transition of on-going projects.

2013 – Present

Consulting Creative Director, Print Designer, Photo Art Director LISA B. and Co

Women’s footwear and accessories, socks for women, men and babies.

Lisa B., established in 1997, is a unique wholesale and direct-to-consumer business located in Pennsylvania. Product lines include women’s footwear and accessories, socks for women, men and babies. Each project requires Marketing Concept Development, Layout Design, Photo Art Direction on location and in studio, Photo Editing, still life Product Styling, Retouching, and Digital File Creation. I Design and Produce Wholesale Catalogs, Promotional Mailings, Product Labels, and Hang Tags. Report to Owner / President.

Continued on page 2

Anthony Silvani

Scarsdale, New York

Email: acwxvk@r.postjobfree.com

Work Postings: silvani-design.tumblr.com

Page 2

2011 – Present

Graphic Designer, Art Director PROGETTO VENETO, LLC

Importer and distributor of fine wines from Italy.

Design work includes proprietary Wine Labels, Corporate Identity and Direct Marketing Promotional Materials. Progetto Veneto was established in the US to promote the fine quality red wines, white wines and Prosecco from the Veneto region of Italy. The Veneto is home to several boutique family owned wineries whose handcrafted wines and Prosecco until now only have been enjoyed locally. Progetto Veneto is dedicated to establishing personal relationships with these ‘Cantine’ and the introduction of their wines to the US market. Report to President /CEO.

1997 – 2006

Creative Director, Catalog Designer, Photo Art Director BARRIE PACE, Ltd

A women’s apparel and accessories direct marketing business, founded by and operated as a division of the Hart Schaffner & Marx Company. Reported to the President of Women’s Apparel, H S & M.

Innovations:

• Designed the brand’s introductory e-commerce pages and ‘Shop by Catalog’ online vehicle.

• Significantly raised the sophistication level of the brand by hiring more fashionable models, fashion savvy photographers and stylists, previously unfamiliar to the company.

1992 – 1996

Creative Director, Catalog Designer, Photo Art Director TWEEDS, Inc

Total creative responsibility for this women’s and men’s then ultimately all women’s apparel and accessories catalog. With a circulation of 16 million, Tweeds achieved a unique position in the market, reflected in sales and DMA Gold Awards. Reported to the President of Apparel, Hanover Direct.

Innovations:

• Introduced electronic publishing to the company.

• Significantly increased business by expanding the accessories presentation.

• Developed ‘Simple Pleasures’ home business.

• Clarified clearance and sale vehicles.

F Y I

Bachelor of Arts, CUNY; Art History and Italian (fluent in Italian)

Art & Design Technical School, NYC; Advertising and Illustration

Technical and Digital Design Courses attended throughout career

Portfolio of printed samples and digital work are available upon request



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