Carla D. Minks

**** ********* ****** **********, ** 35244 615-***-**** acwxft@r.postjobfree.com

SUMMARY OF QUALIFICATIONS

Top-producing, high performing professional with demonstrated expertise in catapulting business through effective

management of online advertising, e-commerce, print, radio, new media, social media, and sales strategies.

Accomplished in conceiving, developing, implementing, and driving comprehensive marketing plans in fast-paced, creative marketing settings.

Fifteen years spearheading key initiatives for brand management, website development/maintenance, online advertising, corporate communications, and public relations.

Influential, adept communicator offering superior interpersonal skills to forge advantageous business partnerships, propel teams forward to excellence, and facilitate decision-making at the upper echelons of organizations.

PROFESSIONAL EXPERIENCE

Digital Marketing & Merchandising Manager – Books-A-Million, Birmingham, Alabama 2016 – Present

Directed, coached and mentored digital marketing and merchandising staff on daily basis to surpass YOY e-commerce sales. Engaged relevant departments for best online offers, content, creative, layout, etc. of emails, web banners, feature pages, and landing pages. Managed affiliate program, developed channel partnerships, and contracted advertising sources to secure sales goals. Developed and launched corporate blog that has continued to attract publishers and authors for inclusion. Idealized and directed the largest national event in company’s history by streaming live from the recent Harry Potter midnight release event which included live chat, giveaways, grand prizes, and more. Required collaboration of all departments, affiliated publisher and movie studios.

Regional Manager – Quilez & Associates, Nashville, Tennessee 2014 – 2015

Securing skills from healthcare background, managed health screenings at local CVS/Pharmacy stores throughout the Nashville region. Conducted streamlined screenings with a staff at store locations. Accomplished 1,200 screenings in one season.

Owner - DOG HOUSE VENTURES, LLC, College Grove, Tennessee 2011 – 2014

Launched LLC focusing on consulting with new authors and non-published writers desiring to publish to achieve their personal goals. Through entrepreneurial activities, created individual marketing plans and guidance through implementation to meet each goal. Utilized SEO, SEM, and PPC through online advertising and intense analytics (Omniture/Google Analytics) scrutiny to improve performance and maximize conversion rates. Reported research results, strategic plan, and campaign/site metrics to clients regularly. Utilize MySQL in development of client blogs and WordPress sites.

Director of Marketing - PERFORMANCE LEARNING SYSTEMS, INC., Cadiz, Kentucky 2008 – 2011

Recruited and assembled dynamic marketing team. Spearheaded all phases of corporate communications and online marketing programs through email, PPC advertising, and print. Instituted A/B testing campaigns focusing on a variety of drivers resulting in average national CTR growth increased 15% to 45% depending on the geographic area.

Director of Marketing - LINK2GOV CORPORATION, Nashville, Tennessee 2003 – 2006

Collaborated with the main credit card companies (i.e., MasterCard, Visa, and American Express) to develop, implement, and manage e-marketing campaigns (SEM, PPC, etc.) during each tax season boosting annual sales by +35% and achieved immediate 25-40% organic growth YOY by marketing directly to end-users (tax payers). Additionally, triggered +150% average affiliate growth YOY by effectively managing awareness and adoption marketing campaigns for IRS contract and PAY1040.com website.

Director of Sales & Marketing - AMERICAN BANKNOTE COMPANY, Columbia, Tennessee 1999 – 2003

Managed the Stamps on Consignment (SOC) contract for the USPS through American Banknote Company. With a shoestring staff, bolstered sales +275% within 24 months which drove revenue to $675 million through more than 42,000 consigned retailers.

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EDUCATION

Bachelor of Arts in English and Creative Writing/Social Media Marketing – Cum Laude

Southern New Hampshire University

President’s List, Dean’s List

Bachelor of Arts in Marketing

University of Maryland, European Division

MEMBERSHIPS/FOUNDATION WORK/ACHIEVEMENTS

The National Society of Leadership and Success

Sigma Alpha Pi

Nashville Songwriters Association International

Published Author

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