Sign in

Sales Real Estate

San Diego, California, United States
October 05, 2016

Contact this candidate



PO Box *** *** **th Street Del Mar CA 92014 440-***-**** Dear Leadership Team:

Business Development Professional with a strong work ethic, I have proven skills in strategic planning, sales, marketing, strategy and innovation experience to drive profitability and growth goals. An MBA in Marketing; Graduate Certificate in Marketing Analytics; 3.9 GPA; Beta Gamma Sigma International Honor Society Membership; and over 10 years of professional experience, including Fortune 500 strategic business development experience depict the caliber of my performance. My success at Fortune 500 Companies is attributed to understanding and analyzing PESTEL (political, economic, societal, technological, environmental and legal) forces, and responding with customer- centric solutions. My track record of exceeding sales goals is attributed to excellent presentation of features, advantages and benefits, overcoming objections, and closing the sale. At FirstEnergy, I pioneered electric and natural gas deregulation in a 13-state territory targeting Fortune 500 Companies using a consultative sales approach. Increasing customer lifetime value, cross- and upselling, I bundled products and services to increase revenue and gross profit. At Goodyear Chemical and Snyder Manufacturing, I co-managed the Stage-Gate® new product development process capturing the “voice of the customer”, co-leading cross-functional teams, and driving global innovation.

At Sempra’s SDG&E, I innovated customer-centric business strategies and tactics to advance the California Public Utility Commission Long-Term Strategic Plan. The overarching energy strategy developed promises revenue generation with global scalability. Founded on behavior change (energy efficiency and curtailment), the strategy leverages interval data and user interface technologies including online audits, virtual management systems, and dashboards. Development considerations included legacy system Integration, big data storage, customer privacy, and third-party or vendor access. The unique go-to-market channel strategies provide additional synergistic value.

At NEI Contracting, I led business development engaging clients throughout the construction process from conception to post-occupancy. Expanding the multi-million dollar commercial project portfolio, I developed strategic alliances and relationships with design-, construction-, owner- and tenant- integrated teams.

Leveraging education and experience, I am confident in my ability to advance business initiatives. I appreciate your consideration and look forward to your positive response to my candidacy. Sincerely,

Nicola Guarnieri


PO Box 332 122 15th Street Del Mar CA 92014 440-***-**** SUMMARY

Business Development Professional with proven Fortune 500 strategic planning, sales, marketing, strategy and innovation experience to achieve profitability and growth goals. Increase revenue by developing and implementing advanced strategies and tactics that achieve next level ROI. Engage target markets with integrated customer-centric solutions and attractive value propositions that ensure lucrative revenue streams.

■ Strategic Planning

■ Corporate Social Responsibility

■ Digital Marketing, Brand Equity

■ Customer Lifetime Value

■ Integrated Marketing Communications

■ Strategic Business Development

■ Business & Market Intelligence

■ New Product Development

■ Complex Business Models, B2B, B2C

■ Qualitative & Quantitative Analysis

■ Financial Analysis & Product Pricing

■ Financial Pro Formas


Strategic Planning Business Development Innovation Strategic Planning

■ Increased advantage with knowledge-based business model, technology innovation investment proposals.

■ Developed business strategy poised to achieve global revenue. Model monetizes initiatives in several high- growth markets including a $7.5 Billion North American market, which experienced triple digit growth. Business Development

Strategic Alliances, Customer Lifetime Value, Cross-Selling, Loyalty Programs

■ Developed business plans, proposals, agreements, legal opt-in and opt-out notices, feasibility studies.

■ Increased revenue by developing competitive intelligence data base to agilely respond to dynamic markets.

■ Increased revenue by developing strategic alliances, competitive tiered-pricing loyalty program.

■ Increased revenue by developing c-level proposals, selling bundled products, and services. Innovation

Ideation, NPD, VOC, Product Lifecycle Mgmt., Integrated Solutions, Partitioning, Positioning, Pricing

■ Increased revenue by implementing innovation process, managing lifecycles, commercializing product lines.

■ Established ideation sessions, focus groups, cross-functional team review, long- and short-term roadmaps.

■ Increased revenue by commercializing solutions inclusive of multilayer user interface technologies. Cross-Functional Integration

Change Management Leader, Ambassador of Vision, Mission, Objectives Executive & Cross-Functional Leadership, Operations-, Personnel- and Vendor Management

■ Increased revenue by leading x-teams, managing innovation process, portfolios, roadmaps, launches.

■ Increased revenue by managing operations, securing maximized flexibility, price for brokerage clients.

■ Mentored, trained sales team in best practices, value based selling, finance based decision making.

■ Developed sales team via advanced selling techniques, best practices, reward-linked metrics.

■ Increased gross profit by increasing efficiency, lowering cost, top-down, bottom-up calibration.

■ Developed vision, mission, objectives, corporate positioning and automated systems. Integrated Marketing Communications

CSR Value, Brand Equity, Channel Strategies, Event & Digital Marketing, Value Proposition

■ Increased revenue, brand equity by centralizing and managing global integrated marketing (digital, events).

■ Increased gross profit by reducing expenditures, maximizing effectiveness, CSR value and brand equity. Strategic Data-Driven Marketing

B2B, B2C, Business & Market Intelligence, Primary & Secondary Market Research, Segmentation

■ Segmented target markets by SIC, NAIC, Neilson Data, PRIZM, CRM system variables, Google Earth.

■ Received commendation for behavior change program proposal with outstanding unprecedented 2.54 TRC.

■ Developed, implemented marketing segmentation and channel strategies advancing business initiatives

(behavior change, technology display systems, wireless, smart meter, smart grid solutions), low carbon economy, and California Public Utility Commission Long-Term Strategic Plan. NICOLA GUARNIERI, MBA

Page 2


NEI CONTRACTING & ENGINEERING, San Diego, California 2014 - 2016 Business Development Developed and implemented business plans. Established relationships with owners, developers, architects, interior designers. Managed sales, marketing, client engagement throughout sales cycle. SEMPRA ENERGY, San Diego, California 2011 - 2013

Fortune 500 energy services holding company to SDG&E, a regulated electric and natural gas utility. Advisor, Strategy (Strategic Planning, Integrated Marketing, Channels, Alliances, Vendors, Innovation) Innovated customer-centric business strategies and tactics to advance corporate and state strategic plans. SNYDER MFG., Dover, Ohio 2009 - 2010

Manufacturer of engineered / structural products for hospitality, military, energy, commercial, healthcare sectors. Business Development

Managed sales, marketing, customer service, distributors, vendors, strategic alliances, innovation. BUCKEYE ENERGY BROKERS, Twinsburg, Ohio 2005 - 2008 Broker of deregulated electricity, natural gas targeting in government, healthcare and commercial sectors. Business Development

Managed sales, marketing, communications, RFP process, contract administration, vendor relationships. GOODYEAR CHEMICAL, Akron, Ohio 2002 - 2004

Fortune 500 manufacturer of chemicals, polymers for manufacturing, healthcare and construction sectors. Strategic Business Development

Managed marketing planning, research, competitive intelligence, communications, trade shows. Co-managed innovation process, x-teams, focus groups, ideation, tech / commercial feasibility, validation, product launches. FIRST ENERGY SOLUTIONS, Akron, Ohio 1998 - 2001

Fortune 500 deregulated electric and natural gas utility and facilities services company. Sales Marketing Energy Solutions, SMES (Deregulation) Pioneered deregulation in 13-state territory targeting Fortune 500, governments, residential customers. ADVANCED LIGHTING TECHNOLOGIES 1997

Technical Sales & Marketing to A&E Specifiers. Aided in development $3M lighting center. REAL ESTATE 1997 - 2016

Law Office of Attorney Guarnieri: Corporate and Real Estate Paralegal (1997) Graduate Certificates: Data-Driven Marketing Planning, Urban Real Estate Finance & Development (2003) CA Real Estate Salesperson License 02002988

NV Real Estate Salesperson Studies



MBA Marketing, GPA 3.9, Beta Gamma Sigma International Honor Society, Cleveland State University BACCALAUREATE DEGREES 1997

B.A. Liberal Arts, B.A. Languages, B.A. Interior Design & Sustainability, GPA 3.98, Kent State & Ursuline College LANGUAGES: French, Italian, Spanish 1989 - 2007

Language Studies: Buenos Aires, Argentina; Madrid, Spain; Québec, Canada; Rome, Italy LINKEDIN

Executive Vice President, Sempra Energy’s SDG&E

“I had the pleasure of working with Nicola on several high-profile employee programs which produced outstanding results. She and her team created and implemented over a dozen major employee engagement campaigns that secured the highest level of participation ever seen at the company - while still maintaining very strong budget performance. She is committed to achieving the company's goals and would be a welcome addition to any firm.”

Contact this candidate