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Channel Sales, Marketing, Consultative selling, Technology

Madison, Wisconsin, United States
October 04, 2016

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Jacqueline McKnelly

LinkedIn Profile

P.O. Box **558 608-***-****

Madison, WI 53744


Highly successful professional with over 25 years’ experience in C Development in the, technology, telecommunications and aerospace industries; proven track record in major account selling and sales management at all levels of an organization. Results driven leader who believes in coaching and teambuilding while focusing on driving performance and delivering exceptional customer service. Industry-specific experience both internationally and domestically include: NetApp, AVAYA and IBM Business Partners, Lucent (Call Centers), IBM (Accounting and Distribution solutions), Appintec (Enterprise CRM) and Lucent Technologies, Canada.

Areas of Expertise

New Business Development

P&L Management

Sales Management

Business Strategy Planning

Strategic Partnerships

Team Management

Lead Generation

Channel Development

Strategic Partnerships

Sales & Account Management

Marketing Analysis/Strategy

Marketing Communication

Project Management

C-Level Relationships

Key Skills Assessment

Gifted Sales Strategist and Tactician who excels in driving revenues through innovative and focused sales force/channel development programs; noted for pioneering programs to share personal sales best practices.

Product and Sales Leader accomplished at turning mediocre performers in to high performance sales teams and managing and motivating sales channel teams.

Professional Experience

Red Dragonfly Web Design, Santa Clarita, CA 2009 – Present

Founder & President (

Conceptualized and launched an internet marketing company business single-handedly that designs, manages and hosts websites for businesses. Managed web projects from initial concept, logo design/branding, web design, launch, optimization, and maintenance. Created and managed marketing campaigns for multiple industries and markets and created social media landing pages.

Key Accomplishments:

Developed and presented a successful “Tipping Point” lecture series for business owners.

Awarded the Best of Santa Clarita, CA for Web Design in 2014.

Referred by current clients to develop enhancements and new features for new business client sites.

NETAPP (Network Appliance, Inc.) El Segundo, CA Feb. 2005 – Nov. 2005

Channel Development Manager, Network Storage Devices

Retained to use expertise in developing and implementing channel marketing programs resulting in over achieving financial targets 2,200% to $11+M. Built relationships with 4 internal and 8 external sales organizations from Santa Barbara to San Diego. Negotiated new partnerships and hosted Quarterly Business Partner Summits for 80+ providing education and recognition for audience participants.

Key Accomplishments:

Successfully Increased territory quota of $5M by 220% in 6 months.

Doubled revenue by 92% in 9 months to $11M.

Awarded the coveted leather jacket for “Best New Hire Team Sales Presentation”.

McKnelly & Associates, Santa Clarita, CA 2003 – 2009

Partner, Real Estate Appraisal Company

Performed commercial analyses for banks, mortgage companies, attorneys, CPA’s, developers, builders and investors; projects include all types of commercial analyses ranging from simple to very difficult in complexity; efficiently managed administrative, financial and accounting functions.

Key Accomplishments:

Successfully steered operations by signing on over 90 new clients the first year using marketing and customer service expertise, including: GreenPoint Mortgage, Bank of the West, CitiFinancial, Wells Fargo, LandSafe and Washington Mutual.


Client Executive

Retained as Project Manager for professional service projects including, Apple Computer, Fireman’s Fund Insurance and GreenPoint Mortgage

Key Accomplishments:

Achieved a 40% profit margin by renewing $1M Break/Fix contract using exceptional customer service.

Consistently achieved customer satisfaction numbers of 97%.

Exceeded $1M quota in first two quarters.

Awarded the Apple Inc. Break/Fix contract to repair students’ laptops nationwide

LUCENT TECHNOLOGIES, Markham, Ontario Canada/Avaya/Alameda, CA 1997 – 2001

(Partner) Business Development Manager/Account Executive/CRM Specialist

Cemented Oracle partnership with executive sponsorship; spearheaded the centralization of 5 Partner Teams and co-authored and managed marketing plans with CRM partners. Negotiated contract with new partner Black Pearl who was responsible for a $300,000 deal at Avaya, a division spun off from Lucent Technologies.

Key Accomplishments:

Centralized 5 Alliance Teams increasing productivity by 80%.

Exceeded $!M quota by 120% by selling $1.2 million 200+ seat call center solution for CRM/Lucent G3 telephone system.

Successfully completed a Y2K rollover for Bayer’s Customer Service by launching a new SAP system and integrating Custom Service.

Additional Career Experience

Regional Director/Channel Manager (US and Canada), Appintec Corp., Emeryville, CA 1994 – 1995

IBM Agent, Application & Business Solutions Inc., San Francisco, CA 1993 – 1994

Owner, Consultant, Presentation Partners & Micro Graphics, Concord, CA 1986 – 1992

MIS Coordinator/Procedures Systems Analyst, Hexcel Corp., San Ramon, CA 1985 – 1987

Education & Certifications

Bachelor of Business Administration


Web Design; IBM RS/6000 & AS/400 Certified

Inactive Top Secret Clearance

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