Summer Scaggs

**** * ******* ** **** ***, Foley AL 36535

Home: 251-***-**** - Cell: 313-***-**** - acwwap@r.postjobfree.com Summary

Versatile Marketing Manager offering a comprehensive background in the development and execution of strategic communication plans to drive member acquisition, retention and reactivation. Fifteen years managing marketing teams. Firm grasp of how to leverage both inbound and outbound marketing strategies to develop and grow customer base. Highlights

Knowledge of market trends Skilled negotiator

Strategic media placement Account management

Interactive marketing Brand development

Media relations Expertise in Microsoft Office

Accomplishments

Responsible for a 3% rate reduction year over year resulting in profit and additional marketing programs for clients. Implemented new software and procedures to increase accuracy and turn around time. Handled transition from one agency to another for client.

Experience

Marketing/Media Director

January 2009 to April 2016

VIC Companies - Mobile, AL

1) Came into a new ad agency and developed programs and procedures along with training for current employees, that resulted in a reduction of 7% of costs immediately. 2) Introduced main client to zoning to increase ROI went up while reducing costs. 3) Researched and implemented software for the company to assist in tracking historical data for clients resulting in a decrease of rate increases year to year.

4) Found new medias to present to clients to move away from traditional only to increase ROI. Operations Manager

August 2002 to March 2010

S.A.F.E. Management - Detroit, MI

1) Worked 7 Super Bowls overseeing all incoming facility, medical and incident calls dispatching correct personnel to handle.

2) Worked with VIP to handle their requests.

3) Handled calls from 45 different managers on game days to various incidents and was able to get help and assistance to all in a timely fashion.

Print Manager

June 2006 to December 2008

Doner - Southfield, MI

1) Responsible for introduction of new print media options to agencies clients, specifically the sampling program. 2) Trained every new group of employees to the agency on Print buying and what we offered. Then continued updating on print alternatives to clients by a monthly update to the sales force. 3) Created a streamline system for all media buying for the agency to turn quotes and negotiations around quickly. Allowing clients to have more time to evaluate and make additions before execution. Senior Media Buyer

September 2004 to June 2006

Doner - Southfield, MI

1) Oversaw all Media Buying and Planning for agency was able to gain a 3% rate reduction year to year. 2) Lead a negotiation strategy for 135 different contracts that were completed within an 8-week time frame and still came in under cost.

3) Created a database reference point to assist with the sales team and account executives to reference while making presentations.

Media Buyer

March 2000 to August 2004

Valassis - Livonia, MI

1) Negotiated over 100 contracts with an average rate reduction of 5% year to year. 2) Singled out by management as only buyer to have a 100% accuracy rate for contract database integrity. 3) Spent 2 years heading up the corporate Giving Committee. During this time was able to sponsor two Make A Wish kids and still had funding left over for various charities in all of the company locations. 4) Created a tracking system for insertion order system that assisted staff with a reduction of errors by 9%. Administrative Assistant Database Integrity Director May 1998 to March 2000

Valassis - Livonia, MI

1) Developed monthly meetings to allow all Assistant Buyers to discuss ongoing projects and strategize. 2) Created a tracking system for all insertion order discrepancies that decreased the number of errors by 9%. 3) Produced and maintained the Purchasing department intranet website. Assistant to Director of Security

November 1996 to May 1998

University of Michigan Department of Public Safety (Hospital Division) – Ann Arbor, MI 1) Assisted with day-to-day operations within the Health System 2) Federal law enforcement and local law enforcement liaison 3) Performed duties as security officer when female officer was needed for pat downs, searches and sexual assault interviews. Security Officer

July 1993 to November 1996

University of Michigan Department of Public Safety (Hospital Division) – Ann Arbor, MI 1) Provide security and emergency response throughout the entire U of M Medical Center Campus and off sites. 2) Conducted investigations for crimes committed on Medical Center property. 3) Conducted training on safety and security concerns Education

Master of Business Administration-Marketing

Columbia Southern University - Orange Beach, AL, United States of America Expected Graduation Date December 2017

Bachelor of Arts: Criminal Justice

Michigan State University - East Lansing, MI, United States of America Coursework in Public and Private Security Management Had an overall 3.2 GPA

Coursework in accounting, marketing and law

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