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Sales Manager

La Crescenta-Montrose, California, United States
October 03, 2016

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Joe Ragusa

La Canada, California *****818-***-**** •

Summary of Qualifications

Dedicated and results-driven sales and management professional with exceptional communication skills, excellent problem solving ability and an extensive background in the following broad-based competencies:

Consultative Sales

Account Management

New Business Development distributor sales

Strategic Planning

Key Account Acquisitions


Client Satisfaction

Demonstrated ability to develop lucrative client base and build strong relationships, which enhance company profit while ensuring market penetration

Skilled in the creation and implementation of comprehensive training initiatives to develop and retain effective sales teams

Excellent qualifications in strategic planning with comprehensive knowledge of management, marketing, organizational development, team building and project execution

Experience in travel across Western States up to 70% of time

Ability to successfully work from home office for over 16 years

Professional Experience


Area Sales Manager, West Coast January 2016-Current

Analyze the territory/market’s potential and determine the value of existing and prospective customers to the organization

Work with existing distribution networks to expand product lines

Establish territories for existing/new distributors and end user sales

Manage current end user accounts and cold call to create new end user opportunities

Call on end user facilities to observe and implement practical application of products

Communicate with internal staff (chemist, plant manager, shipping manager and customer service reps) to make sure orders are manufactured, shipped and billed on a timely manner

Coach and mentor young service reps to better understand the industry

Maintain CRM by updating sales activities and sales funnel


Area Manager, North Los Angeles County, Kern and Ventura Counties August 2014 – January 2016

Hired into company to help expand distributor territory into specific area. Main focus is to educated prospects in the territory on the equipment provided by Total Clean a division of Haaker Equipment Company. Total Clean is largest distributor of Nilfisk Advanced Equipment which manufactures industrial size sweepers and scrubbers.

Manage all sales aspects in given territory

Generate leads through cold calling, ACT database and mailers

Call on agriculture, military, manufacturing and distribution centers looking to clean large areas with industrial equipment

Work with existing accounts to create opportunities for additional business and try to sell Planned Maintenance Services and detergents

Conduct field demonstrations of equipment to operators, plant and operations managers, GM’s, CEO and owners explaining benefits of machine for each department

Work with large construction rental houses to set up rental programs for our rental division

Build relationship with Total Clean Technicians to generate leads

Build Relationships with forklift dealers for lead share opportunities

Create weekly sales call report with open opportunities and key meetings

GP Plastics Corporation. – Dallas, Texas August 2001 – March 2014

Territory Manager, Western States

Selected by this industry leading plastics manufacturer to lead sales efforts and ensure revenue generation success for eight western states. Responsibilities include performing sales calls, developing quotes, guaranteeing customer satisfaction, overseeing shipping, securing new accounts, setting prices, generating reports using Excel and attending conferences.

Demonstrated exceptional sales management ability by transforming the poorest producing territory into #2 in the nation through customer relationship building and outstanding service.

Dramatically boosted sales revenue by securing largest national account, The Los Angeles Times, gaining account that had been lost for over 10 years.

Amplified company sales from $2.4 7.5 million in only four years through expert sales management and marketing.

Successfully established relationships with newspaper corporations, addressing issues in price and quality to gain customer trust while building revenue success.

Developed new accounts by attending industry conferences and identifying key contact people, building company sales by $5 million through account base growth while maintaining best margins at company

Presented new product to customers that resolved product complaints by 75%, leading to 90% use in Western Territory due to increased customer satisfaction.

Company has been taken over by the bank apparent misappropriating of funds.

Peterson Systems International – Duarte, California August 1991 – July 2001

National Sales Manager - 1994 – 2001

Promoted to position of increased responsibility to direct sales team and handle major company accounts for this leading polyurethane product manufacturer. Duties encompassed project oversight, customer service, sales direction and training, staff management, product development, trade show attendance, report generation utilizing Access for the President and budget oversight.

Built lucrative relationships and strengthened distributor network, leading to 200% expanded distributor and end user base and sales increase from $1.5 to $4.2 million.

Consistently met and exceeded sales quotas and goals in six-year tenure, utilizing intensive sales management and account generation ability.

Managed 12 major accounts single-handedly, guaranteeing customer satisfaction through availability for all client needs.

Developed training manual and instituted sales training process, providing expert sales personnel within company structure.

Instrumental in product development, communicating with clients, identifying problem areas, developing pricing and bids and overseeing effort to final approval.

California Territory Manager - 1991 – 1993

Brought on to communicate with customers, grow account base and develop quotes for California area distributors while guaranteeing targeted market penetration.

Communicated with large volume of potential clients and developed new market areas for company products, increasing customer base by over 250%.

Increased sales from $350,000 to $900,000 a year by identifying target markets in amusement parks and local parks.


Marymount Palos Verdes – Palos Verdes, California 1984 – 1986

General Coursework

Proficient at Excel, Word, Access and ACT


Married with 3 daughters

Enjoy golfing, spending time with family and friends and watching college and pro football

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