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Marketing sales and collection

Delhi, India
12 lacs pa
October 05, 2016

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D-*** Swarn Jyanti puram Ghaziabad U.P(201002)

Ph: +918********* E-mails -

Career Objective

Astute & result oriented marketing professional with huge experience in financial products like Commercial Vehicle, Construction Equipment’s, Tractor, Auto Loan, two Wheeler Loan. To put my best in whatever work is assigned to me and deserve the confidence with my outstanding performance and also with the sense of striving hard in my professional environment.

Professional Qualification

M.B.A. 1993-95 from L.N.M. Collage (Baba Bhim Rao University)

[Major: Marketing, Minor: Finance]

Diploma in Computer Science (IICM, Jodhpur)

Education Background

Bachelor of Commerce (1987-1991) (M.D.S. University) Ajmer.

Sr. Secondary (1986-1987) U.P. Board, Allahabad.

Secondary (1984-1985) U.P. Board, Allahabad.

Computer Proficiency


Tally, Win CA (Accounting Software)

Internet, e-mail Tally ERP

Project Undertaken


Department: Marketing & Research

Location: Jodhpur

Area of Specialization: Marketing Sales Brand & Public Relation

Project Profile: “How to improve current market position”

Extra Curricular Activities

Participated in Inter Collage Management Festival & won 3rd prize in Dumb Charades Event

Participated in National & State Level Hockey Tournament At Rajasthan & U.P.

An article on Motivation is selected in College Annual Magazine

Personality Development Course at Rotary Club, Allahabad.

Professional Experience

Working as General-Manager (Sales) in Sumersons Autotrech Ltd Ashok Leyland Dealer At Agra from the period of March 2016 to Till date handling Responsibility of all AL product HCV MUV LCV BUSES in Agra Region to Enhance Sales to developed in Market to achieved market potentials. Including sales support, budgeting, price positioning, volume planning, product planning & distribution, advertising & marketing activates as well customer satisfaction and training development across all depart1ments. Conceptualizing and implementing competent strategies with a view to penetrate new accounts and expand existing ones for a wide range of financial products/ services. Building and maintain healthy business relations with high net worth, corporate and government clients, ensuring high customer satisfaction.

Worked as Hub-Manager( Sales& collection)Hinduja Leyland Finance Ltd. based at Agra handling responsibility of Agra,Aligarh,Manpuri,Mathura,Etawh for promoting business of all products Tractor Used car/New car & Mahindra Products auto commercial vehicle commercial equipment and also recovery of hard bucket cases which was under provisioned. Duration of period work Dec 2014 to Nov 2015.


Responsible to keep a track of the portfolio for specific buckets for the assigned area.

Responsible to track & control the delinquency of the area, Bucket-wise & DPD wise and focus on non-starters.

Responsible to allocate and achieve targets from agencies/ in house team.

The incumbent will be required to do regular follow up with the default customers.

The incumbent has to ensure collection process and legal guidelines are adhered.

The incumbent will be required to trace out absconded default customers and initiate recovery process.

legal actions for non-recoverable cases and follow up with the Legal team for the closure of the cases.

maintain data for administrative work related to collection such as updating delinquent account history, providing and maintaining MIS report, reviewing of collection feedback on daily,Weekly & Monthly basis, etc.

Manage timely collections across the branches throughout the region.

Track the loan account statements and to work on CBS dumps to clear the collected accounts.

Co-ordinate with all centers for daily collections and should have strong hold on timely collections .

Visit problematic customers and should bring in timely repayment discipline.

Co-ordinate with legal department to initiate legal action on willful defaulters.

Recommend genuine cases for rescheduling the accounts.

Work out the action plan for tracing and collecting the dues from the absconding customers.


Determines annual unit and gross-profit plans by implementing marketing strategies; analyzing trends and results.

Establishes sales objectives by forecasting and developing annual sales quotas for regions and territories; projecting expected sales volume and profit for existing and new products.

Implements national sales programs by developing field sales action plans.

Maintains sales volume, product mix, and selling price by keeping current with supply and demand, changing trends, economic indicators, and competitors.

Establishes and adjusts selling prices by monitoring costs, competition, and supply and demand.

Completes national sales operational requirements by scheduling and assigning employees; following up on work results.

Maintains national sales staff by recruiting, selecting, orienting, and training employees.

Maintains national sales staff job results by counseling and disciplining employees; planning, monitoring, and appraising job results.

Maintains professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies.

Contributes to team effort by accomplishing related results as needed.

Worked as a Regional-Manager .continental engines ltd(Gurgaoun) is primarily involved in the business of manufacturing three-wheelers under the Brand Name of CEL The manufacturing process involves manufacturing of chassis, assembly of engine with gear box, front fork, differential, brakes and controls, fabrication of body cabins and paint from the period of Dec 2012 to May 2014.

Profit Center Management:

Setting up and heading complete branch operation with key focus on bottom line profitability by ensuring optimal utilization of available resources .

Formulating operating budgets to ensure optimum utilization of available funds towards the accomplishments of overall corporate goals.

Co-ordinating sales promotional activities as a part of brand building market development effort.

Conducting detailed market study to analyze the latest market trends and tracking competitor activities and providing valuable inputs for fine-tuning the selling and the marketing strategies.

Business Development & Marketing:

Conceptualizing and implementing competent strategies with a view to penetrate new accounts and expand existing ones for a wide range of financial products/ services. Building and maintain healthy business relations with high net worth, corporate and government clients, ensuring high customer satisfaction.

Team Management:

Recruiting, training and motivating the sales force, ensuring optimum performance.

Providing guidance and support to the front line team through target setting and reviewing measures.

Generating and maintaining MIS for tracing performance and submitting the same to the top management.

Monitor Mentor & Motivate team leaders for ensuring accomplishment of individual & team targets and working in accordance with the macro objectives of the company.

Conduct training programmers for appraisal of the team members of the latest industry with respect to the competition trends.

Worked as a State-Head Sales & Collection for Delhi & Haryana in Hinduja Leyland Finance Ltd. A Sister Concern of Hinduja Group which is the 2nd largest company in Manufacturing of Trucks in India based at the Head office of the company at Chennai From the period of Feb. 2009 to Nov. 2011.

Strategic Planning

Deal with all kinds of CV, MUV, SUV, tractor, and used car 3 Wheeler, CE and refinance business.

Business started in the Month of May with 2 branches with a target of 100 crore in financial year 2010-11, which achieved in the span of 5 months only.

Handled 7,000 Contracts with the minimum delinquency.

As on today having 10 branches with 40 manpower with a planning of opening 10 more branches and around 40 more employees in current financial year 2010-11

Disbursement is around 30 crore p.m. which is to be increased by 20 crore plus, NIL outstanding in the market.

Activity involved in business planning & analysis for assessment of revenue potential in

business opportunities.

Forging strategic alliances across industries for initiating financial schemes, ensuring profitability.

Actively involved in the profitability of my region by doing tie ups with insurance companies and risk pool tie ups with management.

Communicate with external auditors for statutory audits and ensure all required reports, variance explanations, etc. are accurate.

Supervised grants managers and coordinates the management of their account portfolio, including budget development, reconciliation, variance analysis, monitoring of budgets.

Identified policies, processes and procedures needing refinement and/or enhancement and made recommendations for changes to senior management.

Worked closely with the faculty members in the department to provide financial information on their portfolios, guidance on grant submissions and fiscal management of their awards.

Assisted Finance and Sales Management with regional compensation analysis, resolution and management.

Worked as Area-Head(Sales) Based at south India in International Autatrack Finance ltd A Sister Concern of Sonalika Group which is the 2nd largest company in Tractor Manufacturing with the turnover of 2500 Cr. in India based at the Head office of the company at Punjab period of Oct 2007 to 2009 Jan.

Worked with Magma Leasing Ltd based at Renukot as Area Manager from the period of July 06 to Sep. 07 looking after all branch responsibility i.e. CV business & collections as well as car business. Maintaining dealer’s relationship, Work out with market potentiality. Improving quality business with maximum quantity, Total disbursement 2.25 Crore p.m. including all segment. Preparing MIS on monthly basis for smooth working for co-ordination with regional office & self- preparation for deviation & further growth.

Worked with Mahindra & Mahindra Financial Services Ltd (Raj.) as a Branch Manager from July 1999 to may 2006 handling all branch responsibility of sales & collection both within the region.

Worked with Alcobex Metals Ltd, Jodhpur (Raj.) as a sales executive from the period of Jul. 1995 to Nov. 1999 in Sales Department. Alcobex Metals Limited is a Non Ferrous Metals Co. it produced a wide Range of solid rods, wires profile section of copper based alloys having turnover of 100 cr (An ISO 9002)

Interested Field

Finance, Banking & Marketing, Global Economy, Exim.

Personal Profile

Name : Sanjay shrivastava

Father’s Name : Mr. A. P. Shrivastava

Mother’s Name : V. Devi

Date of Birth : 15th Jun., 1972

Languages Known : English, Hindi, Marwari, up

Nationality : Indian

Permanent Address : Post: mohawan vill mohawn Distt Varanasi.UP

Refrences : Rajendra godara Head Hinduja finance 077*******

Cell Nos : S.Nagrajan MD Hinduja finance 984*******


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