JOSEPH CHIUSANO, J.D.

Arlington, VA 703-***-**** acwvfc@r.postjobfree.com http://www.Chiusano.pro

MARKETING & COMMUNICATIONS MANAGER

Versatile Marketing and Communications Manager with 10 years of progressive experience in retail,

manufacturing and local government. Specializes in web and traditional advertising, promotions, event

planning, graphic and web design. Leverages expertise in creating and launching integrated campaigns,

overhauling marketing strategies, and bringing products to market. Utilizes a legal education to navigate

regulations and laws governing the publication of information and to translate complex data, interpret

contracts and negotiate with vendors. Employs excellent communication and relationship management

skills to write presentations and speeches creatively and educate executives, staff and customers about

products.

AREAS OF EXPERTISE:

Google AdWords, Graphic Web Design

Marketing Strategy, B2B & B2C Marketing

Data Analytics, Creative Writing & Direction

Integrated Marketing, Multi-Channel

Event Planning, Trade Shows

Marketing

Promotions, Campaign Management

Multi-Media Marketing, Print & Online

Project Management, Budget Management

Marketing

Client Relationship Management (CRM)

Brand Awareness, Public Relations,

Vendor Management, Contract Negotiation

Communications

Product Launch, Go-to-Market Strategies

Digital Advertising Collateral, Social Media

Search Engine Optimization (SEO)

PROFESSIONAL EXPERIENCE:

Sky King Unlimited, Sarasota, FL August

2012 Present

Marketing & Public Relations Associate and Interim Director

Supported marketing and public relations efforts by creating print and digital advertising collateral,

maintaining website and editing video. Developed and implemented a comprehensive marketing strategy

overhaul. Collaborated with executives, state and local regulatory officials, vendors and community

members to bring Sky King to social media and overhaul the company website.

Promoted to the interim Director of Marketing and Public Relations from 2015 - 2016 overseeing a

budget of

$250k and a staff of 30 (21 store managers and 10 marketing professionals) in 4 states.

Designed and implemented a comprehensive integrated marketing plan by standardizing all

marketing collateral, which reduced customer acquisition costs by 45% while increasing revenue

30% annually for 3 years.

Formed customer focus groups to gather data to create a lexicon of SEO words to be used

in Google

Ads Words t o increase search rankings of the website.

Brought the company to social media with Instagram and Facebook pages being

instrumental in generating new business (particularly in the off-season) and going

forward.

Cut the marketing budget by 50% by transitioning from traditional to digital marketing.

Created and managed a crisis communications team of 5 to respond to customer questions

and concerns thus mitigating any potential reputation risk.

Sarasota Clerk of the Circuit Court September

2014 June 2015

Legislative Policy and Compliance Assistant

Served as lead writer for and legislative analyst to the Clerk and Comptroller. Assisted with the

production of the 2014 Annual Report by working with vendors and interviewing department heads.

Promoted from a Clerk's assistant to lead writer for local bar association newspaper articles

and employee and county court system newsletters.

Managed redesign of Clerks external and internal websites ensuring both adhered to Florida

Supreme Court

requirements and developed and tested the efficacy of bringing the Clerk's message to social media.

C and C Cigars, Bradenton, FL January 2011

August 2012

Marketing Associate

Recruited by the owners of Cusano Cigars, LLC to head the marketing efforts for this spin off company.

Utilized extensive network of industry contacts to announce formation of company.

Partnered with major trade publications, industry organizations and retailers to build brand

awareness.

Launched 15 products nationwide.

Built recognizable brand and grew customer base all within a short time resulting in almost $2M in

first-year sales.

Cusano Cigars, LLC, Bradenton, FL April 2006 December 2010

Marketing Associate

Conceptualized, wrote copy, and provided creative direction, launching new print and online advertising campaigns.

Promoted from an intern to as Marketing Associate working remotely while finishing college full-time.

Discovered issues causing financial loss, as they were marketing to the wrong audience. Presented findings to the

owners and offered easily implementable solutions that slashed the budget by 25%, retained all staff, and

projected a 150% earnings boost.

Assisted with building new marketing team and training 15 employees while redirecting marketing efforts from

B2C to B2B.

Implemented a face-to-face marketing approach that increased the customer base by 75% and revenue 300% within the

first year.

Redesigned company website resulting in a 98% increase in lead generation.

Crafted speeches and presentations given by company owners to clients, trade organizations and national

publications.

EDUCATION:

Suffolk University Law School, Doctor of Law (J.D.), 2012 (While working Full Time)

University of North Carolina, Bachelor of Arts, Political Science, Cum Laude, 2008

CERTIFICATIONS:

Google Adwords, Video, Search, Display, Shopping and Mobile Advertising Certified (2016-2017) and HubSpot Inbound

Certified (2016-2017).

TECHNICAL SKILLS:

Microsoft Office Suite (Excel, Word, Access, PowerPoint); Google Analytics; Adobe Creative Suite (InDesign,

Photoshop, Illustrator); Eloqua; Social Media Marketing (Twitter, Snapchat, Facebook, YouTube, Instagram); WebEx;

Smartsheet; WordPress; Salesforce; MRI Research; MailChimp; HTML5; CSS; Marketo.

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