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Manager Marketing

Oakland, California, United States
October 03, 2016

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Lettice Ashley



Experienced marketing professional with over 10 years of distinguished performance in various aspects of ecommerce.


Planned and executed over 100 campaigns in support of Walmart key initiatives to drive traffic and conversion

Surpassed a revenue goal of $218 million while working in Ad Operations for Partnership Marketing

Managed an online campaign which assisted in delivering $14.7 million in profit and reaching 122% of goal for business stakeholder

Worked with engineering to deliver targeted audiences for the Shipping Pass Pilot

Generated awareness and engagement to assist the Walmart Coupons Program hit a goal of $2.5 million

Software and Technology

Adobe Photoshop

Microsoft Excel


Adobe Illustrator

Macromedia Dreamweaver

DoubleClick for Publishers

Adobe Acrobat

Macromedia Flash

DoubleClick Bid Manager

Microsoft PowerPoint


WMX (Walmart Proprietary)

Mac OS

Microsoft Access

Microsoft Word




Open AdStream



Employment History

Digital Producer/Manager, Partnership Marketing, San Bruno

2012 - 2016

Management of Internal and Acquisition Campaigns.

Content development, optimization and analysis of metrics.

Troubleshooting ad tags and site content. Working with vendor and internal engineering resources to organize a quick resolution.

Creating ad units for new inventory recently launched on the site.

Creative Review.

Supporting internal creative development, process, and new initiatives.

Reviewing all incoming creative from multiple vendors for compliance with brand and technical specifications.

Working to achieve the best results with design expectations and quality standards for the brand. But also supporting advertiser goals and initiatives, including revenue and awareness.

Ad Server Operation/Management of Internal Campaigns.

Execution and management of internal campaigns to support marketing business partners for seasonal, holiday and strategic programs. Managing ad inventory, communicating availability and performance expectations with all stakeholders.

Tracking the effectiveness of banner placement through customer interaction. Providing metrics to business owners for each campaign.

Planning and executing WMX targeted campaigns in coordination with internal business partners.

Marketing Manager, Email Marketing, Brisbane

December 2009 – 2012

Worked with merchants to supply items within a specific price range and that have sufficient inventory to promote in our campaigns.

Managed, integrated, and edited content for our weekly email campaigns.

Worked with our creative team for copy and images, and with engineering to build email code.

Used Omniture and StrongView to analyze site visits, click and sales data.

Associate Community Manager

FunMobility Inc., Pleasanton

November 2008 - January 2009 / March 2009 – December 2009

Approved photos and text content on a daily basis.

Created entertainment, and daily news, articles and features.

Monitored user activity and determining the validity of flagged content.

Web Producer, Brisbane

January 2009 (contract assignment)

Managed email campaign creative including copy and graphics.

Analyzed client requirements, scoping, and scheduling all projects deadlines.

Identified technical needs and specifications to secure proper resources.

Ensured the projects met business needs, budgets, and metrics established by management.

Web Producer

Gap Inc. Banana Republic Online, San Francisco

April 2008 - June 2008 (contract assignment)

Developed timelines and launch schedules for email and banner campaigns.

Coordinated the QA process while working closely with the outside vendor to insure quality is maintained.

Managed and integrating email content from various business sources including Marketing, Merchandising, and Web Design.

Web Account Specialist (Producer)

Kaiser Permanente, Oakland

2005 – 2008

Created topics and copy for a monthly electronic newsletter with over 1 million subscribers.

Worked directly with clients as a consultant to coordinate new projects.

Kept projects on budget while working with outside vendors.

Acted as key point of contact between various departments, including legal and compliance, on web content development.

Managed production of various electronic newsletters, promotional emails, and national campaigns.


Bachelor of Science in Business Administration/Marketing Concentration

California State University, Sacramento Life Agent Insurance License, California

Military History - United States Army Reserve (Veteran) - Inactive Security Clearance

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