Sales Customer Service

Joseph R. Corace

***** ******** **. 248-***-****

Clinton Township, Mi. 48038 ******.******@*****.***

GLOBAL CEO, COO, SVP

Full P&L, Sales and Marketing, Operational Improvements

Manufacturing, Retail, Education

A servant leader with experience in diverse industries and ownership structures: public, family-owned, consulting and NFP. Proven ability to produce profitable results even during periods of economic downturn. Broad executive acumen with extensive international experience that includes working with boards of directors, banks, venture capitalists, and other financing bodies. Able to communicate across cultures and throughout the organizational chart. Strong negotiator. Engineering background.

CORE COMPETENCIES

Operational Turn-around

Leadership & Governance

New Business Development

Change Management

Fund Raising

Marketing

M&A

Social Media

Strategic Planning

Brand Management

OEM Joint Ventures

Financial Management

EMPLOYMENT HISTORY

Beyond Basics, Southfield, Mi.

Chief Operating Officer (2015-present)

Responsible for all aspects of finance, administration, human resources, marketing and revenue generation. Provide leadership, management and vision necessary to ensure that the company has the proper operational controls, administrative and reporting procedures, and people systems in place to effectively grow the organization and to ensure financial strength and operating efficiency. Reduced operating costs by 30%. Created timely monthly reporting system. Organized several major fundraising campaigns, generating @ $500k in revenue. Created first BB employee manual. Established significant banking relationship/LOC.

FARROW, Windsor, Ontario; Plymouth, MI

Executive VP Marketing, Development and Innovation (2009-2015)

Responsible for worldwide Sales and Marketing. Responsible for Innovation and Strategic Planning Process. Chaired the Corporate Pricing Committee. Corporate oversight of Company Volunteer/Philanthropy programs.

Cultural Change

Created first Marketing Plan in the history of this 103 year old company,that greatly enhanced name and brand recognition.

Created Thought Leadership Marketing Teams across all market segments that let Farrow be seen of as experts in their field.

Invented Marketing Scorecard that at a glance showed ownership their ROI on the Marketing plan.

Created Farrow Project management system which resulted in operational cost improvements of 32%.

Business Development

Orchestrated the executive search of key operations and IT senior leaders.

Rebranded entire enterprise, including new logo, tag line and all marketing collateral.

Introduced massive Social Media Campaign,that led to 300% improvement in search engine optimization and increased sales leads by 74%, contributing to record sales 3 years running.

CORNERSTONE SCHOOLS ASSOCIATION, Detroit, MI

Chief Operating Officer (2004-2008)

Full P/L responsibility for a 1200 student, 5-campus private school. First school to implement ISO 9001 in state. Fundraised over $2 million. Responsible for yearly corporate audit. Created sound budget and financial reporting.

Made a lunch program that was losing over $300,000/year profitable.

Oversight of several major construction projects that were completed on time and under budget.

Cut operating costs 33% over a 4-year period.

Helped run Arnold Palmer Invitational Golf Tournament which raised over $6 million for Cornerstone Schools

FORUM MOTORS GROUP, Fenton, MI

President / CEO (1999-2003)

Co-founded and successfully managed 2 full-service dealerships in southeastern Michigan. Partnered with major OEMs to promote, market, and sell a quality base of products. Oversaw full strategic planning, market planning/analysis, new market/new business development, account relationship management, team leadership, and P&L. Involved in all aspects of day-to-day operations at both facilities.

Blue Oval certified by the Detroit Region of Ford Division and Ford Customer Service Division for excellence in satisfying customers.

2001 recipient of Future 50 of Greater Detroit by Pacesetters.

Increased Ford sales 48% in the first year.

Dramatically boosted sales in the DaimlerChrysler line 62% in the first year.

Fastest dealership to receive Five Star Award in the country from DaimlerChrysler Corporation.

INALFA ROOF SYSTEMS, Auburn Hills, MI

President / CEO (1988-1998)

Launched and lead new U.S. operations. Challenged with all aspects of business development from zero positioning. Responsible for P&L and multi-site operations with more than 700 personnel. Led growth initiatives, business relationships, and merger/acquisition strategies. Strategized, integrated, and implemented business tactics to achieve targeted sales, profit, and ROI goals.

Business Development

Led firm to profitability in less than 2 years, growing to $25 million in sales in 3 years.

Built sales and profits more than 1000% in 10 years.

Won a major contract with GM that doubled sales to $120 million within 5 years and was projected to make Inalfa the sunroof market leader by 2002.

Reorganizations

Integrated product development with JV partner (SSI, a $30 million sheet metal, stamping concern devoted to roof system preparation).

Advanced technical synergism and technology transfers between business in North America, Europe, and Asia as Chairman of the Board for Inalfa/SSI.

Recognition

During tenure company received: Michigan Private 100 Companies for 1997 (The Detroit News); 1997 Fortune 50 of Greater Detroit (The Detroiter magazine); and Top Supplier for 1997 (The Detroiter).

Achieved QS9000 certification.

VOLVO, Rockleigh, NJ

Director, Regulatory Affairs (1980-1988)

Assigned to direct operations of new vehicle launch in the Netherlands for 2 years. Led strategic business growth and development. Director, Product Quality/Technical Services, Plant Manager, and Assistant Director, Regulatory Affairs, 1981-84

OTHER PROFESSIONAL ROLES

WALSH COLLEGE/WAYNE STATE UNIVERSITY, Troy, Mi.

Adjunct Faculty Professor (2008-Present)

Teach Master’s level Marketing and Engineering.

CORACE CONSULTANCY LLC/MIDWEST MANAGEMENT PARTNERS, Birmingham, MI

Managing Principal (2008-Present)

Oversee consulting specializing in turnaround management and performance improvement in a variety of industries, including distribution, automotive, aerospace, logistics manufacturing, food service, transportation, retail, construction, and real estate.

EDUCATION

Master of Arts in Business Administration, Industrial Management

Central Michigan University, Mount Pleasant, MI

Bachelor of Science, Mechanical Engineering

Wayne State University, Detroit, MI

PROFESSIONAL AFFILIATIONS

Legatus, Past President; Young Presidents Organization, Past President, Michigan East Chapter; Member, American Management Association; member, President’s Council of the American Society of Manufacturing; Member, President's Council of the Society of Automotive Engineers; Member, Society of Manufacturing Engineers; Member, American Society of Body Engineers; and Member, Engineering Society of Detroit

OTHER AFFILIATIONS

Who’s Who of American Executives; Member: Economic Club of Detroit, Detroit Athletic Club, Huntsman Hunt Club, and Walnut Creek Country Club (President, 1995-1996, and Board of Directors, (1993-1995), Oakland Hills Country Club. Board of Directors- Cornerstone School, Student Mentor Partners and Detroit Cristo Rey.

AWARDS

Recipient of 40 Under 40 from Crain’s Detroit Business; 1998 Michigan Entrepreneur of the Year; and WSU Engineering Hall of Fame

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