marketing, fundraising, public relations

Tina Harvey Crawford

*** *********** ***** *: 423-***-****

Signal Mountain, TN 37377

Email: ****************@*****.***

Senior Development Director offering leadership and direction to drive organizational growth, lead in innovation, partner in the strategic vision, and champion the customer experience.

Take on a challenge with passion, confidence and conviction of purpose. Organizational skills to plan, problem solve, and achieve goals. Excellent with deadlines. Outgoing personality with an enthusiasm for motivating people. Comfortable working alone or on a team. Experience working with Major Donors, Community Leaders, and Boards.

Excellent relationship building and networking skills. Enjoy solid relationships with community organizations, including the Lyndhurst Foundation and the Community Foundation.

Professional Strengths:

Meet Demanding Objectives

Innovator & Imaginative

Solid Leadership Skills

P&L & Budget Administration

Strategic Planning

Verbally Persuasive & Compelling

Intuitive Decision-maker

Media Connections & TV Reporting Background

EXPERIENCE

TENNESSEE ENVIRONMENTAL COUNCIL, Chattanooga, TN

May 2013 – December 2014

Southeast Regional Director

Responsible for raising funds and memberships in Southeast TN to go toward connecting Inner-City children with their natural environment through Summer Programs at Alton Park Development Corporation. Responsible for raising funds in Southeast TN to transport approximately 10,000 native trees to five counties, connecting volunteers and community leaders by restoring banks in watersheds. Planned TN Sustainability Symposium in Chattanooga, attracting around 50 people from the State to discuss best sustainability practices for TN. Responsible for cultivating relationships with Major Donors, including individuals and Foundations. Planned and executed several Major Donor and Volunteer events.

CHATTANOOGA ARBORETUM AND NATURE CENTER, Chattanooga, TN June 2005 – March 2013

Director of Development and Marketing

Accountable for the development and success of all fundraising efforts: the annual fund, major donor events and cultivation, special events, grant writing, and membership drives. Included budget responsibilities for 85% of the entire budget. Directed all marketing and public relations, building strong media contacts in radio, TV, and print.

Recruited tourists to the property through the Chattanooga Visitors Bureau. Represented the Nature Center at community land conservation meetings and non-profit Rotary meetings.

Key Accomplishments:

Director of Development and Marketing while two non-profits reorganized.

Project Manager for Paddler’s Perch, a $250,000 project funded by the Lyndhurst Foundation. Worked as the bridge between the funder, architects and contractor.

Secured several grants that allowed for the construction of a new Red Wolf enclosure, a new company vehicle, new bathrooms in the Visitor Center, new canoe storage building, playground area and 10 outfitted new canoes.

Secured funding for creation of Hidden Creatures of the Forest in the Visitor Center, housing numerous small enclosures.

Tripled income from Festival of the Jack O’Lanterns.

Established an annual fund committee with specific, measurable goals.

Successfully recruited and trained large numbers of volunteers and interns that significantly extended the organization’s abilities to achieve development and marketing goals.

Continually secured and cultivated major donors.

MAKE-A-WISH, Chattanooga, TN June 2004 – June 2005

Director of Development and Marketing

Served as Special Event Coordinator for Chattanooga, Knoxville and Tri-State area. Worked closely with approximately 15 national sponsorships, such as Brooks Brothers and Casual Corner.

Visualized, created and launched numerous successful special events including the first Walk-a-thon (netted $35,000); Brewfest (netted $30,000); and Maytag Spring Swing (netted $20,000).

ADDITIONAL EXPERIENCE

(1996 to 2004) included TV News Reporter and fill-in Anchor for WDEF News 12; Anchor, Senior Reporter for a Louisiana TV station; and Media Relations Professional for Hutcheson Medical Center.

EDUCATION

Middle Tennessee State University

B.S. in Broadcast Journalism

Minors: Political Science & History

PROFESSIONAL DEVELOPMENT

Continuous participation in conferences and classes to develop and build on technical and leadership skills, including:

Association of Fundraising Professionals (AFP) National Conference.

Annual participation, TN Valley Fundraising Institute.

A number of nonprofit fundraising classes through the Center for Non-Profits

CIVIC / COMMUNITY LEADERSHIP

National Philanthropy Day Luncheon Chair for 2011 and 2012.

American Cancer Society Marketing Board.

Guest speaker at UTC, Chattanooga State, and Lee University public relations classes.

Regularly selected for radio and TV interviews involving fundraising and other marketing and public relations activities.

Host a monthly TV show for the Arts and Education Council (2009 – 2012)

Board Member and Development Chair, Chattanooga Room at the Inn (2007 – 2009).

Volunteer fundraiser for Save our Raptors.

Emmy Haney Award for service at Children’s Advocacy Center (2003).

Public Relations Chair & Board Member for Children’s Advocacy Center. (2002 – 2007)

Co-chaired center’s largest annual fundraiser for two years.

Kappa Delta Recruitment Advisor for Beta Kappa at UTC (2000 – 2004) and a Founding Advisor for the Chapter.

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