Marketing Social Media

CONTACT: KANDY ********@*****.***

PHONE: 443-***-****

Phone: 443-***-**** Location: Baltimore / Washington Area LinkedIn.com/kandyphillipsYP E-Mail: *************@*****.*** I am a left-brained creative » an expert at interpreting and executing strategy to produce tangible, profitable marketing results with performance-based advertising media. I am a driven, self-motivated, analytical, imaginative, strategic and effective marketing leader. I am enthusiastic, engaging and motivating to work with. I perform my best work independently and am a reliable and efficient liaison and collaborator to executive leaders, programmers, IT, the sales force and other department teams who impact sales and marketing operations. I have crazy drive and ambition and a passion for keeping a pulse on best practices, trends and emerging technology. My talent, skills and experience in digital marketing are expansive and align with the broad spectrum of today’s emerging media platforms.

My differential advantage as a marketing expert is that I am well versed in every single aspect of digital marketing and the campaign life cycle. I perform the research, develop the plan, design the deliverable, execute the strategy, convert sales, and track, measure and report the results. Here’s an overview of my marketing process:

Website structure and aesthetic design » Keyword/metadata optimization » Shooting/Writing/Designing, publishing and managing content » Content marketing » Search engine optimization » Demand and lead generation » Social Media » Paid Advertising » Digital advertising media design » A/B Split-testing » Email marketing » Analytics In addition to being a marketing communications strategist and digital multimedia producer, I am also a great communicator and have excellent presence as a speaker/presenter, trainer and customer-facing representative. Please find my resume as follows. Thank you in advance for your consideration. – Kandy Phillips

COMMERCIAL MEDIA VIDEO PRODUCTION WEB DESIGN

SOCIAL MEDIA ADVERTISING LEAD GEN ANALYTICS

Delivers ROI through digital marketing

Produces media-rich communications that

compellingly convey value proposition

Orchestrates effective go-to-market and lead

generation programs that increase market

share and revenue

Achieves clear competitive differentiation in

executing marketing strategy and exceeding

business objectives

Utilizes emerging multimedia platforms

effectively to underscore differentiation

Defines obtainable marketing objectives

through research and analysis

Exploits competitive advantages

Implements campaigns that advance the

business, brand, and customer experience

Designs, programs and executes integrated

marketing strategies

INTERGRATED

2

WEB DESIGN VIDEO PRODUCTION COMMERCIAL MEDIA

SOCIAL MEDIA ADVERTISING LEAD GENERATION ANALYTICS Phone: 443-***-**** Location: Hanover, MD www.LinkedIn.com/in/KandyPhillipsYP E-Mail: *************@*****.***

Favorably impact business development for a portfolio of clients by developing and managing a comprehensive brand visibility strategy.

Effectively execute brand-messaging strategy across multiple marketing channels

Creatively utilize multimedia to maximize ROI

Develop media-rich advertising and marketing content TITLE ORGANIZATION

Marketing Consultant / Media Producer /

Independent Contractor for various clients

Revel Management Group & Associates LLC 1994-

Present

Account Executive / Producer YP 2014-2015

Director/Producer, Integrated Marketing

(employee)

The Chapman Group Strategic Account Management

Consulting April 2012 - September 2013

Online Marketing & Social Media Manager

(employee)

Crews Control Inc. Business & Broadcast Video

Production Services January 2011-April 2012

Managing Director, Portfolio Marketing LIHTC-

certified {employee)

Hersch Lauren LLC Tax Credit Housing 2005-2009

Community Marketing Specialist (employee) United Dominion Realty Trust Real Estate Investment Trust 2002-2005

Community Marketing Director (employee) RK Properties Real Estate Management 2001-2002 Councilman Personal Assistant (employee) Kurt Wilson/ Wilson Schools Politician, Charter School 2001

Lead Marketing/Sales (consultant) State Licensed Life and Health Insurance Services 2000- 2012

Sales Support Manager (employee) Merant, Inc. / XDB Systems, Inc. Software Development 1997-1999

3

WEB DESIGN VIDEO PRODUCTION COMMERCIAL MEDIA

SOCIAL MEDIA ADVERTISING LEAD GENERATION ANALYTICS Phone: 443-***-**** Location: Hanover, MD www.LinkedIn.com/in/KandyPhillipsYP E-Mail: *************@*****.*** Challenge: Unify The Chapman Group’s messaging and re-brand their three individual service products into one total solution offering.

Deliverables:

Website re-design and content architecture improvement.

Developed a style guide for corporate e-communications

Inspired the website redesign implemented by The Chapman Group’s industry trade association, StrategicAccounts.org

1st page ranking for keyword searches in Google and Youtube

Produced a library of mobile-friendly videos, e-books and podcasts Challenge: Establish CrewsControl, Inc. as the authority and international corporate resource for professional film and video crews.

Deliverables:

Website redesign, organic search optimization and content archeticture restructure

1st page ranking in Google Search

Developed interactive video banner ads

Produced significant cost-savings by eliminating outsourced SEM and website management services

Developed a lead generation program and effective ad campaign producing targeted, qualified prospects (corporate producers)

Challenge: Increase Hersch Lauren LLC gross monthly revenue and compliancy with IRS and tax credit investors.

Deliverables:

Increased monthly revenues from $91k to $119k in under 18 months by improving pricing model and tenant selection criteria

Qualified for a audit waiver by successfully meeting all compliance criteria 2 years in a row Challenge: Improve 88% occupancy rate to 95% + for a C- class property managed by United Dominion Realty.

Deliverables:

Reduced turn-over rate exceeding and maintaining 99-100% occupancy for several propertes under management

Developed compelling digital, community outreach and print marketing and advertising campaigns Challenge: Lease-up revitalized residential rental communities managed by R.K. Properties 4

WEB DESIGN VIDEO PRODUCTION COMMERCIAL MEDIA

SOCIAL MEDIA ADVERTISING LEAD GENERATION ANALYTICS Phone: 443-***-**** Location: Hanover, MD www.LinkedIn.com/in/KandyPhillipsYP E-Mail: *************@*****.*** Deliverable:

Established and maintained 99-100% occupancy within first 3 months of hire. Challenge: Support councilman Kurt Wilson in the establishment of a state accredited charter school. Deliverables:

Assumed all necessary administrator and administrative functions to comply with regulations and standards for opening and operating a state-funded charter school. Challenge: Develop and lead a team of licensed life and health insurance agents. Deliverable:

Acquired public and radio speaking engagements to produce demand and lead generation

Developed and profitably lead a team of 11 licensed insurance agents Challenge: Develop internal communications strategy to streamline corporate messaging throughout international offices and investor relationships.

Deliverables:

Formalized content management for the company’s intranet website

Digitized all corporate policy, internal communications documentation and organizational communications

Developed and maintained a digital company directory and Investor Relationships publication

Motion Picture & Television major, Multimedia minor - Academy of Art, San Francisco

Experienced in standard and advanced proprietary computing applications and database management programs on Windows and Mac operating platforms, including:

Final Cut Pro for video postproduction and non-linear editing

Adobe Audition for podcast/audio editing

Word, Excel, Publisher, PowerPoint, Outlook for word processing, reporting, benchmarking, document design and communications

SaaS/Web design tools, and cloud storage technologies and CMS applications; i.e., Salesforce, Wordpress, Drupal, Joomla, Expression Engine, SquareSpace, etc.

Web Analytics & Social Engagement tools, i.e., BufferApp, Google Analytics, Omniture, SiteCatylst, Webcatalyst, Radian6, SocialBro, Hootsuite

Webinar and conferencing utilities, i.e., GotoWebinar, Adobe Connect, Skype, 5

WEB DESIGN VIDEO PRODUCTION COMMERCIAL MEDIA

SOCIAL MEDIA ADVERTISING LEAD GENERATION ANALYTICS Phone: 443-***-**** Location: Hanover, MD www.LinkedIn.com/in/KandyPhillipsYP E-Mail: *************@*****.*** VIDEO/PODCAST PRODUCTION

TheMetricsChannel.com

soundcloud.com/thechapmangroup

reelartmultimedia.com/video-production

WEB DESIGN/DEVELOPMENT

ChapmanHQ.com

CrewsControl.com

AreYouHappy.org

ReelArtMultimedia.com

Scenios.com

Crewnet.com

TeamPeople.tv

WRITING SAMPLES

White Paper:

http://crewscontrol.com/images/uploads/MANAGING%20THE%20DELIVERABLE%20ON%20HDD%20IN%20VIDEO%20P RODUCTIONS%20-%20White%20Paper.pdf

Article:

http://beinkandescent.com/articles/810/success+in+video+production

Article:

http://chapmanhq.com/the-anatomy-of-a-strategic-account-plan/

Email Marketing examples:

http://www.icontact-archive.com/WR5gyslAbkglcAlyNRVPdQuf1cCY4UjS?w=3

http://www.icontact-archive.com/WR5gyslAbkglcAlyNRVPda9lcC3gcnqX?w=3

http://www.icontact-archive.com/WR5gyslAbkglcAlyNRVPdYuabkf2b0Pv?w=3

http://www.icontact-archive.com/WR5gyslAbkglcAlyNRVPdRT-yLEc_aU6?w=3

» Brian Minards, Minards Associates *****@*******.**.** +44-751*-******

» Michael Karfakis, Vitamin ****@*************.*** 410-***-**** More available upon request

Contact this candidate