Eric J. Wertanen

**** ******* 917-***-****

Royal Oak, MI 48067 acwu6t@r.postjobfree.com

SKILLS

● Client Relationship Management

● Executive Level Management

● Team Management

● Mentoring Skills

● MS Project Expert

● MS O ce Suites

● JIRA

● Con uence Basecamp

● Basecamp

● Connected Car / IoT Production

● MS Project Server

● Basic HTML

● Agile / SCRUM / PMI Methodologies

● OLA Strategy and Production

● Digital Strategy and Analytics

● Social Media Strategy and Analytics

● Mobile Strategy and Analytics

● SEO/SEM Strategy and Analytics

● Email Strategy and Analytics

● Cross Channel Integration

● Design for Key Behaviors

● Basic SQL

● Content Management Systems

● Customer Research and Insight

● Usability Testing Coordination

● Quality Assurance

● Budget Management

● Resource Management

● Organizational Development

● Process Improvement

● Risk Assessment

● Digital CRM Integration

● Customer Journey Roadmapping

EXPERIENCE

Vectorform, Royal Oak, MI AUGUST 2015 - SEPTEMBER 2016 Program Manager / Mopar.com & Mopar Mobile Properties Managed the Mopar Owner Experience and its Connected Car Program across both Web and Mobile channels by directing the team to utilize data and research to proactively recommend, prioritize and schedule enhancements to maintain as well as completely redesign both Mopar.com & the Mopar Mobile Properties (including the intregration of Uconnect Application Feartures).

● Worked with the Group Account Director to manage, develop and foster a trusted advisor relationship with the Mopar client and key FCA stakeholders (Uconnect, Technical Services Operations team, Brand Manager, Legal and FCA-IT).

● Introduced an Audit & Analysis stage to conduct and/or gather all research and insights needed to propose, document and validate (both strategically and technically) the features and innovations by SOW prior to kicking o the Production Stage.

● Based on the validation of results of the team’s Audit & Analysis by SOW, partnered with the Experience Director, Strategists, Tech Lead, Behavioral Psychologist and Analytics Lead to develop, present and approve the MBRs, KPIs & Strategic recommendation.

● Produced a Features & Functionality Matrix and release schedule with the Tech Lead, Experience Director and UX Strategist based on the approved Strategic Recommendation for each project.

● Coordinated the review and approval of the F&F matrix with the client, FCA-IT and Tech Partners which was then used to coordinate the Epics and Sprints for the Project Managers and Technical Project Managers to utilize to kick-o the “Design & Development” production stage and to manage Scrum/Status meetings.

● Developed a Comprehensive Project Template to break down each SOW by “Audit & Analysis” or “Production” stage to identify with the Team Leads, each task necessary by phase (Assess, Plan, Do, Check, Activate, Measure & Optimize) and clarify the owner, description, duration, level of e ort, inputs, outputs, risks, assumptions, external dependencies as well as the “review and approval” process in order to deliver a Strategic Recommendation or satisfy the approved Features & Functionality Matrix.

● Worked with the PM Director to automate the JIRA ticketing process by exporting the tasks directly from the templates into JIRA.

● Established the collaboration space in Con uence for JIRA tasks to reference and the team to use to save and share their les.

● Created MS Project schedules based on the respective Project Template to succinctly forecast and track resource needs, budget, milestones, dependencies and timing.

● Produced detailed status reports based on the milestones within the MS Project schedules to utilize during routine Status meetings to communicate Program status, burn rate, campaign/product performance and propose product innovations to clients, stakeholders, partners and Vectorform Team Leads.

● Worked with the Analytics Lead and Experience Director to meet with the client on a routine basis to proactively report actionable insights in order to identify areas to innovate and improve the Mopar.com Ownership Experience program across digital channels.

● Collaborated with the Vectorform disciplines to identify and introduce new opportunities to continuously grow the business.

● Worked closely with the Group Account Director, Experience Director, Project Manager and Sales Lead to develop Statements of Work, Proposals and Change Orders for all client initiatives.

● Due to my experience at award winning agencies, I collaborated with Executive Management to identify key roles and processes to build an e cient team infrastructure at Vectorform to identify, quote, sell, engage and manage larger scale projects. MRM, Detroit, MI JUNE 2014 - JULY 2015

Sr. UX / Brand Project Manager Manager / Chevy.com - Connected Car on Site at GM Started as a Sr. Digital Project manager for the Chevy Brand and then placed onsite at GM Headquarters to work directly with the UX team to establish best practices to provide a global approach to UX design across GM’s digital properties.

● Documented and directed the integration of digital strategy and processes across departments within the GCCX department and GM to e ciently deliver against the User Experience Strategy.

● Conducted 1-1 team member interviews to understand their role and responsibilities in order to develop and institute best practices in terms of infrastructure and tools to compliment the User Experience De nition and Design Deliverables.

● Supervised the User Experience De ne and Design Deliverable lifecycle through inception, analytics, insights, user stories, wireframing, mock-up, testing, simulations, annotation and development.

● Established a governance structure to ensure that all UX deliverables met the standards of all involved.

● Utilized the new processes and tools to deliver all UX related documents and designs to support a connected car redesign initiative.

● Worked directly with the Content Strategy Director to successfully create, present and get approval on a strategy starting with Chevrolet.com to implement and e ectively utilize Brightcove across all GM Digital Brand websites. Eric J. Wertanen

1824 Guthrie 917-***-****

Royal Oak, MI 48067 acwu6t@r.postjobfree.com

Team Detroit, Dearborn, MI SEPTEMBER 2013 - APRIL 2014 Sr. Project Manager Manager - Contract - Ford.com Global Redesign Brought on as the Project Management lead to Kick o and manage the “De ne” phase of a multimillion-dollar Global Redesign initiative to build the infrastructure, team and project schedule to accommodate a “Proactive Culture” in which the team’s talents, personalities and

experience were appreciated in order to educate, lead and gain the trust of the client to present the best plan of action to accomplish the goals and objectives of the campaign.

● Developed a detailed project schedule based on the direction of the Strategic director in order to integrate the necessary disciplines, tools, technologies and talents to accomplish the goals and objectives of the program.

● Helped provide clarity between the roles and responsibilities of those on the team to avoid any confusion, frustration or duplication of e ort.

● Fostered and nurtured with great appreciation and collaboration from the Global UX team at TDI a “Proactive Culture” where their talents and expertise were orchestrated within an e cient and e ective process to ensure they were integrated where they felt necessary.

Fluency Media, Ann Arbor, MI JULY 2012 - OCTOBER 2012 Director of Accounts

Added value to Fluency Media’s business through a constant focus on continuous improvement, identifying and implementing innovation to produce, consult and report better results for SEO, PPC, Email and Social Media campaigns for Fortune 1000 companies such as Brinks, Nonni’s, William Beaumont Hospital, I LOVE NY and 12 others.

● By streamlining the processes in place, I was able to introduce new strengths for Fluency to integrate within their SEO and Social Media campaigns to successfully deliver and continuously optimize client campaigns.

● Mentored the curriculum directors to manage their teams and become trusted client stewards for their speci c expertise.

● Integrated the di erent curriculums and championed the talents within the company by helping identify and establish key indicators of successful performance to exceed client objectives.

● Consistently delivered services and reports with quality and actionable insights establishing a strong sense of partnership with the clients.

mcgarrybowen, New York, NY OCTOBER 2011 - MARCH 2012 Executive Digital Producer - Verizon

Joined mcgarrybowen to institute learning’s and processes from the fast pace of automotive advertising to mcgarrybowen’s Verizon Wireless account on the digital side. Focused on providing clarity to the team as a whole to establish e cient lines of communications as well as roles & responsibilities.

● Documented and introduced an Overall Digital Project lifecycle ow clarifying roles, responsibilities and deliverables to ensure uniform “integration” across traditional and digital media departments.

● Trained Producers at all levels to document the “recipes” as seen by those who are responsible for producing the “feast”.

● Managed vendor relationships and coordinated triple bids Big Fuel Communications, Detroit, MI OCTOBER 2010 - APRIL 2011 Director of Social Infrastructure (CoE – Program Quality) – General Motors Social Brand Channels Provided insight into General Motors and the Detroit Automotive Advertising industry as Big Fuel began their relationship with GM as their Social Media agency of record.

● Successfully managed the transition of the Social Media campaigns from the partner agencies to Big Fuel.

● Lead the evolution of the Social Media Management System and other proprietary tools to meet emerging business needs.

● Documented the business requirements to develop applications in house to support and optimize them.

● Served as the global process owner for Program Management including content systems, project management, development, thought leadership, tools, communications, measurement, reporting, and alignment within and across the GM enterprise. IPG - McCann Erickson, Birmingham, MI JULY 2008 - OCTOBER 2010 Digital Account Director / Executive Producer - Saabusa.com / XM GM Transferred through IPG from R/GA in New York City to the Detroit O ce of McCann Erickson to work with the new team there to establish a Digital department within it based on an R/GA structure.

● Introduced the AGILE Project Management methodology to identify the team structure and clarify team members’ roles and integration throughout the various digital production lifecycles.

● Conducted frequent routine status meetings to provide clarity as to what the immediate, and pipeline goals needed to be.

● Directed digital brand strategies, including product launches, website redesign, OLA, mobile and Social Media executions.

● Helped develop forms, processes and schedules in order to best implement strategies and o er a healthy work vs. life balance.

● Initiated and developed digital strategies with the team to best meet the objectives of the client.

● Established best practices for metrics and strategy to ensure that the creative team possessed all the elements necessary when developing e ective, user friendly and measurable digital campaigns. Eric J. Wertanen

1824 Guthrie 917-***-****

Royal Oak, MI 48067 acwu6t@r.postjobfree.com

IPG - R/GA, New York, NY AUGUST 2007 - JULY 2008

Senior Interactive Producer / Product Manager – NIKEiD Redesign / Web & In-Store Installations Moved by R/GA from the Hasbro account to provide Senior Support expertise and knowledge to lead the 2008 redesign e orts of NIKEiD.com. The campaign was well received and won many accolades including a Cannes Silver Lion for Interaction Design.

● Strategic Lead for the Global Redesign of NIKEiD.com for an internal team of 25 people along with multiple partner agencies to meet client and team identi ed objectives.

● Provided business direction/ideation by staying abreast of upcoming interactive trends, utilizing success metrics from previous campaigns and following the client’s competitive landscape.

● Promoted the talents of my team to recommend new components of NIKEiD including the NIKEiD “Design Gallery” and the NIKEiD Store Installation.

● Created “Master Project Schedules” that utilized one resource pool to evenly distribute workloads as well as identify participation dates within R/GA, partner agencies and NIKE’s team structure. Critical Mass, New York, NY JUNE 2006 - AUGUST 2007 Account Manager – MBUSA.com

Identi ed for my talents in both client relationship management as well as Project Management expertise, bolstered con dence for the Mercedes-Benz client as well as de ne stronger process with my production team in Calgary. Wunderman, Dearborn, MI SEPTEMBER 2004 - JUNE 2006 Account Supervisor / Sr. Project Manager – Lincoln.com Brought knowledge of the Automotive and Interactive industries, the target markets, as well as e cient management skills, to identify business initiatives that would best promote the Lincoln brand image via the internet and its components. Utilized the relationships developed throughout the Y&R brands, along with past experience as a Project Management consultant; to aid the Wunderman Digital team become further integrated in the business processes throughout the company. Directed the content strategy development for the 2005 “Where Will Zephyr Take You” campaign throughout the partner agencies and media vendors. AWARDS

NIKEiD Redesign

Awards for NIKEiD, credited as Senior Producer

● Cannes Lions International Advertising Festival 2009, Digital Design Lions: Silver

● Art Directors Club, Silver Cube for Web Design: Product/Service Promotion

● One Show Interactive, Silver for Web Sites - E-Commerce

● Webby Awards, Winner for Retail & People's

● Webby Awards, Winner for Best Visual Design – Function Mentions for NIKEiD, credited as Senior Producer

● Communication Arts, Advertising Annual 2008 #49, 'Web Watch' for NIKEiD.com (page 164)

● Communication Arts, Interactive Annual #14, NIKEiD Studios

http://www.commarts.com/gallery/Interactive/all/all/2008

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