KRISTINA IRWIN

West Los Angeles, CA * Ph: 310-***-***** acwu3w@r.postjobfree.com

EDUCATION:

•Real Estate License (Oct. 2011)

•UCLA Extension – Certificate in Public Relations and Marketing

PR & Marketing courses

•B.A. in Communication Studies (2000)

California State University, Northridge, CA

Debate Team

PROFESSIONAL EXPERIENCE:

Coldwell Banker Beverly Hills Oct. 2011 - Present

Realtor

Every Way Woman Productions, LLC January 2012 – 2015

Marketing & PR Manager

•Conceptualized and created local outreach marketing campaigns within budget for the start-up production company.

•Media outreach; pitched and secured media coverage and tracking of media placements

•Created and distributed press releases, press kits and articles

•Drafted proposals; account management and billing

•Managed social media presence for company

24Karat PR February 2009 - December 2011

Sole-proprietor, President

•Media outreach; pitched and secured media coverage and tracking of media placements

•Created and distributed press releases, press kits and articles

•Drafted proposals; account management and billing

The Phelps Group June 2007 – November 2008

PR Specialist – Integrated Marketing Communications

•Managed media outreach initiatives; pitched and secured media coverage and placements

•Drafted proposals; account management and client billing

•Handled hostile media and crisis situations

•Supervised interns and junior level associates

Starfish PR November 2006 – May 2007

Publicist – Entertainment/Celebrity Representation & Non-Profit

•Coordinated LA and NY book signing events

•Facilitated various radio tours with Clear Channel in conjunction with client’s (Paige Hemmis) book promotion.

Ruder Finn West August 2003 - August 2006

Account Executive – Consumer Marketing Practice

•Personal publicist; accompanied talent (Former American Idol Host Brian Dunkleman) to media/radio interviews.

•Coordinated media tours, compiled briefing books and arranged speaking opportunities for client

Tellem September 2000 - July 2003

Assistant Account Executive - Consumer & Toys Division

•Managed ACT database

•Drafted press releases and pitches

•Attended weekly brianstorms and new presentations

•Created monthly client status reports

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