Sales Manager

UTPAL BANERJEE

TITAS APT., FlatNo-*, */*B,Avenue east Rd. Santoshpur, Kolkata – 700075, West Bengal

(M)-098******** *********.****@*****.*** **************@*****.**.**

SALES AND MARKETING, STRATEGY PLANNING, NEW BUSINESS GROWTH - PHARMA

About Me:

Accomplished business leader with proven expertise in enhancing sales performance, developing marketing strategy, generating revenue and profit & expanding market share of various Pharma products especially inGynae, Gastro, Cns & Skin domain.

32 years of experience in driving sales, business development and marketing functions, generating revenue by providing support to various teams, handling business development operations, promoting products for profit generation, new marketing initiatives to maximize business profitability.

Proficient in strategy building for new product/ division launch, product positioning and brand management by developing and leveraging strong relationships with key decision makers

Driving new business though global key accounts & establishing strategic partnerships to increase revenue. Known for streamlining business operations while serving as a catalyst for growth and expansion and quickly restoring forward momentum and generating revenue

Key Competencies:

Strategy Planning and Execution,P/L & Performance Improvement,Channel Management, Brand Management

Growth Management and Business Development, Start Up, Turnaround and Change, Relationship Management

Market Analysis, Key Account Management, Client Relationship, Market Penetration, Operations Management

Inter – Personal, Communication Skills, People Management, Time Management and Organizational Excellence

PROFESSIONAL EXPERIENCE

Abbott India Ltd 11th August 2011 to December2015

ABM

Conceptualizing, implementing and monitoring of winning business strategies to drive growth in business volumes. Conducting business planning & analysis to assess revenue potential in business opportunities

Managing complete P&L operations and identifying market share, gauze market dynamics and trends

Analysing and tracking competitors’activities and providing valuable inputs for product enhancement and fine tuning sales & marketing strategies

Overall responsibility for tapping company’s performance in the market and accordingly, designing distribution plans and ensuring effective implementation of sales promotional activities

Introducing and promoting new products & services. Strategizing for new product launch, product positioning and brand management by developing strong relationships with key decision makers.

Driving key marketing initiatives in untapped territories to enhance market penetration and business growth

Build and strengthen relationships with Key Opinion Leaders and Stakeholders in the medical fraternity, thereby ensuring high customer satisfaction by providing them with complete product support

Interact with the clients to obtain knowledge about their expectations from company’s products and on its basis, devise ways to improve them in an effort to achieve the goal of maximum customer satisfaction to secure growth

Assuring observance of the process essentials and capturing bottlenecks for smooth working of the processes

Dexterous in effective management of customer relation operations and ensuring maximum customer satisfaction through providing quality service and ensuring adherence to service quality norms

Manage key accounts with focused approach and nurture relations with them for productive business relations

Provide an effective and inspirational leadership to a teamthrough regular training, motivation and performance appraisals in order to achieve the set targets

Augmented the turnover of the organization from Rs. 300 Crores to 500 Crores

Solvay Pharma India Ltd December 1995 - August 2011

Area Business Manager (Grade-2)

Looked after sales and nurtured relations with clients to steer revenue growth in Kolkata & WB District

Developed need based Marketing Strategy to enhance faster growth.

Enhanced the distribution network and realization of payment.

Commenced the C.O.D. system and took effective measures to reduce production and distribution of product literatures and samples resulting in rationalization of marketing expenditure and reduction in cost.

Augmented the turnover of the organization from Rs. 25 Crores to Rs. 300 Crores.

Implemented the system to stop billings if dues are not cleared within 30 days

Felicitated with the best coach of the year award during 2007

Crosland Res. Lab Ltd. April 1994 - November 1995

District Manager

Handled sales in West Bengal in association with a team of 5 personnel.

Augmented the market share by 12% and led key clients like Top Skin Specialists of the Country

Indian Research Inst. Ltd November 1993 - March 1994

Product Manager

Strategy formulation & business development plans for the company, set up all processes related to product management and created the roadmap for the products

Drove promotional campaigns to launch new products and for their faster establishment

Assisted the entire gamut of product management and streamlined procedures to ensure achievement of targets

Led efforts across enhancing the market share by 20%

Ferring Pharma (under Hemo Pharma) August 1993 – October 1993

Business Manager

Responsible for managing sales in West Bengal & Orissa.

Carried out pre-launch survey & appointedstockiests for business growth.

Winthrop (Win- Medicare Ltd) January 1984 –January 1991

District Sales Manager, January 1991 – July 1993

Medical Representative, January 1984 – December 1990

Responsible for launching the company and appointing distributors to enhance growth.

Credentials of being the all India topper in sales for a number of years.

Won several awards due to excellent performance record.

Kontest Chemical Ltd March 1982 – December 1983

Medical Representative

EDUCATION

Diploma (Sales & Marketing) 2001, Indian Institute of Management & Technology, Chennai

B.Sc. 1979, Calcutta University

Date of Birth: December 01, 1957

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