Marketing Manager

RESUME

Tere Kovacs

Experienced Marketing Professional

Mobile: 512-***-****

Email: **********@**.***

Social: www.linkedin.com/in/terekovacs

Passionate and results-driven marketing executive with global experience in software, semiconductor manufacturing, test and measurement, telecommunications and cyber-security. Extensive knowledge in campaign architecture, strategic planning, advertising campaigns, digital marketing, product marketing, new product launches, corporate communications and field marketing. Skilled in understanding changing market dynamics, implementing successful go- to-market strategies, improving efficiencies, and aligning marketing, sales and partner programs with company goals for accelerated revenue growth. Professional Experience

EMPLOYMENT:

2015 - Present Director of Marketing

Ariel Marketing, Austin, TX

• Marketing Campaigns: Creating powerful, integrated, global and flexible marketing campaigns and deliverables that provide a clear strategy and resonate across diverse platforms. Corporate branding and awareness for hi-tech industry products, B2B, internal marketing and global partners to drive leads and growth

2014 - 2015 Sr. Manager Customer Experience

Raytheon Websense, Cyber-Security, Austin, TX

• Customer Experience Team: Hired and trained entire team in 4 months

• Customer Case Studies: Documented and approved customer case studies leading to an increase of 203% over 11 months

• Customer Advocacy: Increased membership by 40% in 8 months

• Agency/Team Manager: Customer Experience team, event staff and cross- functional teams in support of key customer programs. Employee conflict resolution. Agency Management. Allocated and kept budget on target

• Strategist: Customer Experience strategies to support company initiatives and revenue goals. Event strategies to deliver high-impact engagement with customers

• Customer Relationship Management: Loyalty and advocacy amongst top customers. Customer relationships, executive engagement and marketing initiatives to drive successful peer-to-peer programs

• Metrics Driven: Defined/managed to Key Performance Indicators (KPI) metrics 2013 - 2014

Marketing Communications Manager

Silicon Labs, Semiconductor Manufacturing, Austin, TX

• Global Marketing Communications: Strategic global marketing communications processes. Programs to assess and increase sales success

• Team Manager: Corporate marketing communications team. Agency management. Allocated and kept budget on target

• Content Creation: Programs to effectively promote company/products via visual identity, design, content, websites, sales collateral, trade shows, events, social media, videos, corporate presentations, localization, SEO and web analytics

• Customer Relationship Management: Sales leads/prospects utilizing web, social media, webinars, customer-friendly collateral and industry events

• Social Media Management: Social media strategies and community manager

• Product Marketing/Content: Product launches, sales channels and lead generation

2010 - 2013 Marketing Program Manager

2001 - 2010 Contract Worker, dba Ariel Marketing

Hewlett-Packard/Agilent Technologies, Santa Rosa, CA (branch office in Austin, TX)

• Product and Program Launches: 66 simultaneous product launches, including software and modular tools as part of a full global outbound marketing program for a new industry architecture

• Team Management: Global outbound marketing communications specialists (both internal and external)

• Marketing Campaigns: Global marketing campaigns for products and corporate branding and awareness, B2B, internal marketing and global partners

• Content Creation: Marketing programs and collateral for customer awareness, assessment, research and selection

Sales literature: Brochures, flyers, case studies, catalogs, periodicals, newsletters and electronic direct mail, webinars and other lead nurturing campaigns

Technical literature: White papers, selection guides, technical overview, data sheets, application notes, application overviews and configuration guides

Press materials: Press releases, articles, direct mail, advertising, direct mail, video production, product photography, trade show presentations (technical and non-technical), seminars, webinars and customer visits

• Trainer: MarCom team, sales team and product managers in marketing excellence and customer nurturing 2001 - 2010 Director of Marketing

Ariel Marketing, Austin, TX

• Marketing Campaigns: Strategy, corporate branding and awareness and global marketing campaigns for hi-tech industry products, B2B, internal marketing and global partners 1997 - 2001 Advertising/Marketing Communications Manager Hewlett-Packard/Agilent Technologies, Santa Rosa, CA

• Team Management: Marketing communications team for global multi-divisional programs in aerospace/defense, wireless, component test, and system solutions for Electromagnetic Interference (EMI) testing

• Marketing Campaigns: Advertising promotions, marketing communications for Test & Measurement products on-time and within budget

• Agency/Vendor Management: Advertising agencies, design partners and media outlets to create and implement advertising campaigns while monitoring the integrity of corporate and product brands

• Events: Selection to implementation for company sponsored, partnered and industry events

SKILLS:

Advertising Campaigns

Branding

Communications

Campaign Architecture

Cross-channel marketing

Customer Experience

Digital Campaigns

Lead Generation

Global Marketing Campaigns

Performance Measuring

Product Launches

Process Improvement

Sales

Social Media

Voice of the Customer

Bilingual: English (native), Spanish (fluent)

Software Expertise: Adobe Design Suite, HubStop, MAC iWorks, Marketo, Microsoft Office Suite, Salesforce

Global Management: Agencies, Direct/Indirect, Partners

EDUCATION

San Jose State University, San Jose, CA (1998) Marketing Communications Florida International University, Miami, FL (1982 - 1983) Business Administration Miami Dade Community College, Miami, FL (1979 - 1981) Business Administration, Architecture/Graphics

VOLUNTEER WORK

2006 - Present

Leander ISD, Austin, TX

• Spanish teacher

• Yearbook Chair

• ART Reflections Chair

2013 - Present

Butterfly Meadows Ranch, Bastrop, TX

• Save the Bees efforts. Caring, nurturing and providing a safe environment for beehives to increase their population

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