Social Media Management

Angana Basu +*- *** (***) **** **********@*****.***

HUMAN RESOURCE PROFESSIONAL

Core strengths of HR Generalist, HR Analytics & Performance Appraisal System Worked in India, Spain, Switzerland

Bilingual Speak 5 different languages Social Media Strategist Authored a cookbook Passionate, energetic and driven: mid-level professional with competencies in business and human resource looking for opportunities that allow her to leverage her international exposure and experience

• Successful Management – Responsible for the employment life cycles for 1000+ employees in India. Created value in streamlining career goals & aspirations of employees via career portal management system. Reductions of SLAs by 60% by enabling employees & significant improving the health of the business unit. Championed the social media content & strategy for a regional online forum and a startup.

• Multicultural Experience - Exposure to different cultures in India, Spain Switzerland and able to communicate on a business setting in 5 different languages. Successfully executed new challenges in the field of corporate training and strategic sourcing working with top executives globally (LatAm, Norway, Korea, India, Switzerland, Spain). Value Package

HR Generalist Talent acquisition & Sales Training & Development HR Analytics Employee Engagement Performance Appraisal Systems Social Media Content Management Social Media Strategy Multicultural, Multilingual exposure PMP (in progress) Advanced user of HRIS, MS Office Professional Experience

Customer Relationship Management (Kolkata, India) Mar 2004 – Oct 2004 Company: Merlin Group – Leisure Division - A leading real estate group

• Talent acquisition & Training of Customer Support personnel with 100% customer satisfaction rate

• Increased sales of tour packages by over 25%, contributing to profit generation in Q2

• Awarded employee of the month 2 times

Compensation and Benefits (Bangalore, India) May 2006 – Jun 2006 Company: IBM Daksh- A BTO division of IBM Global Services

• Successful understanding of the HR processes of a BTO (Business Transformation Outsourcing)

• Development of modeling tools for distribution of the benefits for the B2B division of the BTO

• Review and adaptation of the performance appraisal system to link to the new benefits scheme

• Pre-placement offer awarded by IBM during MBA

HR Generalist (Noida, Chennai, Bangalore, India) Jun 2007 – Feb 2009 Company: HCL Technologies Ltd. – A leading global IT services provider with revenues of over €2 Billion. Key accounts serviced: Deutsche Bank (1000 employees, 5 Managers), Allianz (300 employees, 1 Manager)

• Development of human capital

- Identification and consolidation of employee needs analysis & training requirements at business unit (BU) level

- Achieved 100% employee satisfaction rate in planning and execution of Induction programs

- Successful launch & implementation of the Career Portal – an employee retention initiative; Involved in planning, development and rollout

- Represented the entire HR team at BU level; worked with Corporate & Business Support Team for effective delivery of tools, materials, analyses and processes across geographies-- Bangalore & Chennai 2

• Manage resources: Value Creator

- Significant reduction of Performance appraisal process delay (15%) by effective negotiation

- Conducting exit interviews, contribute to reducing attrition & retaining the top band of employees

- Manage relationships with and offer solutions to business leadership and other key stakeholders

- Exceeded expectations by proactively handling Employee Grievance & provide resolution

- Successful support & rollout of compensation and benefits

• Employee engagement and communication: People Developer

- Spearheaded the establishment of internal communication channels between employees and management – Town Halls, Skip Level Meets, Managerial Meets, High Teas with the Heads of Line of Business

- Motivated employees, increased morale, and reduced turnover by providing effective 3-way communication, treating all employees fairly, rewarding achievements, and setting positive attitude example.

- Management of road shows and corporate events for employees with at least 90% participation rate

• HR Analytics: Measure and analyze Goal Metrics for the Business Unit HR team: Business Operator

- Human Quality Index (HQI); Retention quotient mapping (RQM); Attrition and cost analysis

- Management of compensation and benefits (increments, mapping and analysis)

- Synthesize data, perform basic analysis / modeling and provide appropriate commentary

- Leverage HR support and analytics team to present a consolidated "big picture" to managers and employees HR Consultant – Soft Skills Trainer, (Madrid, Spain) Nov 2009 – Feb 2011 Key clients: Abengoa Group, Indra Systems, Gas Natural, Aragonesa, Telvent Technologies

• Collaboration with various Spanish multinationals in the area of corporate training and human capital development of their senior (CXX) and mid-level executives

• Intensive soft skill training to operate in a foreign professional environment through business scenario simulations

• Business capabilities and listening comprehension development in a foreign language and cultural setting Supplier Development (Biel, Switzerland) Sep 2012 – Jan 2013 Company: LAKOA Sàrl – A startup for export-import of goods (food supplements, dental care products)

• Working with the local subsidiary of a Brazilian Start-Up to develop the food-supplement supplier portfolio

• Strategic sourcing of products from Europe & Asia for trading in parent Brazilian market Social Media Strategist, (Biel, Switzerland) May 2013 – Sep 2013 Company: LOAFUN – A startup for personalized show boutique

• Online launch – conception and design of campaign of this startup Shoecial shoe company

• Develop & manage campaigns on social media websites like Twitter, Facebook, LinkedIn for marketing HR Recruiter - Consultant, (Zurich, Switzerland) July 2015 – Nov 2015 Company: Edelweiss HR- A talent acquisition firm

• Project development

• Headhunting - Candidate search for all kinds of positions

• Active sourcing

Educational Qualifications

• People Analytics – The Wharton School - University of Pennsylvania June 2016

• MBA (HR) – Xavier Institute of Management & Entrepreneurship, India May 2005 – Apr 2007 Winner of various national and regional levels HR related competitions during MBA

• Masters in International Relations (S. Asia) – Jadavpur University, India Jun 2003 – May 2005

• Bachelors in Political Science, Economics – Jadavpur University, India Aug 2000 – Jul 2003 2nd rank in the University

Co-curricular achievements

• Entrepreneurship – Author of cook-book on Spanish cuisine, Biel (Switzerland) Apr 2013 – Feb 2014 Title: Menu del Dia – Authentic Spanish Recipes for your Indian Kitchen published in Jan 2014

• Founder - Indian Cooking Fan Club – Internations (expat community), Facebook

• Indian Classical Music proficiency as Sangeet Prabhakar (3 year diploma)

• Short projects with NGOs – Tomorrow’s Foundation (India), Fundacion Vicente Ferrer (Spain)

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