Project Manager Marketing

MICAH J McLAIN

404-***-**** *****.******@*****.*** linkedin.com/in/micahmclain Little Rock, AR Project manager and marketing director with 11 years of experience in consulting and advertising. Skilled problem solver, creative thinker, and accomplished leader with a passion for business strategy and sustainability. Eager to obtain an advanced role that will allow for professional growth within the strategy or marketing department of a socially and environmentally conscious company. EXPERIENCE

BLUE EARTH NETWORK Atlanta, GA

Marketing Director, Project Manager Atlanta Bread May 2015 Apr 2016

● Led and implemented Blue Earth creative and digital marketing strategy and action plan, ensured marketing strategy and brand enhancement lens was incorporated into every facet of the business

● Project managed multiple internal and external teams that created and executed a complete brand enhancement, including retail design, menu redevelopment, visual identity, social media, PR communications, and local store marketing

● Managed and approved all brand creative including visual identity elements, marketing POP, retail design, brand manual, etc.

● Tracked and analyzed metrics for customized franchisee level marketing initiatives UNITED WAY OF GREATER ATLANTA REGIONAL COMMISSION ON HOMELESSNESS Atlanta, GA Independent Consultant July 2014 – Jan 2015

● Led efforts to increase the impact of the Veteran Social Enterprise program by creating new partnerships, expanding and optimizing existing programs, organizing informational and fundraising events, and more effectively engaging volunteers AMES SCULLIN O’HAIRE Advertising agency specializing in TV, radio, print and web Atlanta, GA Studio Manager, Production Artist Clients include GA Aquarium, Mitsubishi Electric, and Cryovac Aug 2007 – Jan 2014

● Managed the incorporation of 15 new employees during an ASO acquisition and developed a new employee handbook

● Led a team of 5 that analyzed and critiqued current job workflow and processes before designing and implementing a new project management system that leveraged emerging technologies to make the team 65% more efficient and productive

● Managed the daily operations of 2 5 internal new client acquisitions each month including field research, production of marketing materials, content development, and coordination of team communications

● Served on the GA Aquarium creative team that doubled attendance in less than 3 years via a cohesive advertising campaign PRO BONO CONSULTING

THE COCA COLA COMPANY Aug 2013 – Dec 2013

● Developed a market entry strategy (focused on consumer education/behavior change) and a financially sustainable business model for a health related beverage aimed at improving the lives of those at the bottom of the pyramid in developing nations RACETRAC PETROLEUM, INC. Aug 2012 – Dec 2012

● Conducted in depth analysis and recommended brand management and promotions to expand revenue opportunities COMMUNITY CONSULTING TEAMS (CCT) ATLANTA 2012 – 2015

● Teens at Work Completed an in depth impact assessment and brand audit and created an updated brand strategy and communications guidelines for the support program for at risk youth aimed at increasing volunteerism

● Orange Duffel Bag Initiative Developed a marketing, fundraising, and program expansion plan that helped the nonprofit increase its impact and receive the 2014 Martin Luther King Jr. Community Service award from Emory University

● SATIIM and Maya Forest Generated a co op formation plan and business ops structure for the environmental organization AMAZON CHOCOLATES May 2012 – Aug 2012

● Developed a business launch and marketing plan for the philanthropically focused startup chocolatier, enabling market entry EDUCATION

GEORGIA INSTITUTE OF TECHNOLOGY, Scheller College of Business Atlanta, GA Master of Business Administration – Marketing Strategy, Sustainability May 2014

● 2013 14: Elected President of Graduate Evening MBA Students (GEMS)

● 2012 13: Dean’s Prize for Evening MBA Student Excellence, Student of the Year, GEMS Social Chair GEORGIA INSTITUTE OF TECHNOLOGY, College of Architecture Atlanta, GA Bachelor of Science in Industrial Design May 2005

Awards: Hult Prize 2013 Final 4 of Boston regional finals: team captain of 5 fellow MBA students that competed in the worldwide start up accelerator for social entrepreneurship Skills: Project management, product development, process analysis, sustainable business strategies, brand management, quantitative/qualitative research, operations management, marketing strategy, social media, Adobe Creative Suite Philanthropy: Big Brothers Big Sisters since 2011, Camp Twin Lakes Y’ALL since 2014

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