Marsha Anderson

***** ******* ** *** *****, CA 858-***-****

acwt2i@r.postjobfree.com

*/****-*/**** ******** of Community Relations/Marketing

Regency Fallbrook Assisted Living and Memory Care Community

Conduct tours for future residents. Maintain an image in the community as a resource person regarding aging and long term care options. Actively participate in social, civic, and professional organizations within the community. Convert inquiries into permanent move-ins. Maintain marketing database and keep accurate and up to date. Plan, coordinate, and implement monthly prospect and/or referral source activities and events. Close sales by assisting prospective residents, their family members, and/or advisors in the decision making process by understanding their needs and education them about how services and programs can meet their needs. Respond promptly to every telephone call or in-person inquiry from all referral sources, prospective residents, and families.

Utilize sales processes, systems and forms for external and internal sales to perform job duties, track information, compile data and reports, and achieve desired community occupancy goals. Maintain and develop new contact forces to include legal and financial professions, senior organization, appropriate special interest groups, hospital discharge planners, skilled nursing facilities, retirement communities, clergy, medical insurance providers, and other local community contacts.

Develop and maintain relationships with and generated leads through residents, family, and professional referral sources on a weekly basis. Provide information and conduct presentations about services and programs, market advantages, availability, and other relevant information to meet the needs of prospective referral sources and community groups.

Research and provide recommendations for content and delivery of brochures, flyers, press releases and other forms of media that promote the community services.

1/2009-1/2013 Director of Marketing/Community Relations

Heritage Senior Care, Inc.

Generated and maintained business relations with Physicians, Case Managers, Social Workers, Assisted Living, Skilled Nursing Facilities, and Community organizations.

Participated in annual Health Fairs as a sponsor.

Conducted Caregiver new employee training.

Performed home visits for new clients for explanation of services to be rendered.

4/2006-11/2008 Executive Administrator for Owner/Marketing Assistant

Nth Generation Computing, Inc.

Assisted both owners in organizing daily schedules and making appointments with clients. Maintained ongoing communication with Fortune 500 prospects to drive sales opportunities and increase company awareness.

Generated and nurtured a significant number of qualified leads.

1/2004-1/2006 Director of Marketing

Chancellor Place Assisted Living

Conducted tours for potential residents and community leaders.

Maintained an ongoing image in the community as a resource professional.

Actively participated in social, civic and professional organizational events within the community.

Converted inquiries into permanent move in residents. Compiled information pertaining to health care issues and developed programs to educate the community.

Managed the trafficking of direct mail and print material from ongoing monthly events and open houses.

1/2000-1/2004 Community Liaison

VNA Caregivers/VNAIC Home Health

Provided consultation, assistance, and exudation to all managed care organization, acute hospital, skilled nursing facilities, residential care facilities, physicians’ office, and medical groups.

Developed and maintained ongoing working relationships with community organizations and referral sources.

3/1997-11/2011 Community Liaison

California Foundation for Medical Care

Provided ongoing communication amongst 19 Foundations within California regarding contract issues.

Maintained all updates and kept each division abreast of all changes on a regular basis.

Reviewed contracts for compliance guidelines.

Communicated with upper management regarding all aspects of operations.

4/1988-12/1996 Senior Marketing Representative

Aetna Government Health Plans

Scheduled and performed group presentations to diverse audiences with the Military sector of Riverside and San Diego Counties, regarding the education of their new HMO/PPO/Indemnity Health Benefits. Developed and implemented territory management strategies for effective marketing of all managed care products. Assisted with the designing of all marketing material.

Skills

Hospice/Home Health/Non-Medical knowledge and experience

Assisted Living, Independent Living & Memory Care management experience

Event Planning

Advertising & Public Relations Experience

Executive Assistant Experience

Medical Terminology

Knowledge of Microsoft Office, Outlook, Word, Word Perfect, Excel, Access, and Power Point

Ability to analyze and solve problems within a wide scope of assignments

Program planning and implementation skills

Excellent organizing and coordinating skills

Education

1972-1974 Kearney State College Business Administration/Art Kearney, NE

1974-1975 Pacific College Medical Admin Assist. San Diego, CA

1986-1987 Miramar Community College Intro. Supervision/Mgmt. San Diego, CA

Accomplishments

Founder/President of S.H.O.W. (Seniors Having One Wish) Foundation, 501c3 Non-Profit

Designed and developed Marketing tools and strategies to become visible with the community

Participated and organized Health Fairs and all healthcare related organizations

Moved in substantial numbers of residents into RCFE’s on regular basis

Maintained and exceeded census requirements

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